In this episode, Tom reveals the true MVP of your website—the pricing page. He breaks down why this often-overlooked section can make or break your business, and how using it correctly can help you pre-qualify leads, build trust, and eliminate tire kickers. If you want better, more serious prospects and fewer wasted appointments, you need to stop hiding behind vague pricing excuses and start educating your market.

In this episode, Tom discusses:

• [00:13] – Why the pricing page is the most important page on your website
• [00:52] – How transparency builds trust and filters quality leads
• [01:20] – The problem with “contact us for pricing” and how it drives prospects away
• [01:59] – Common excuses contractors make for avoiding pricing pages
• [02:25] – How to frame your pricing to educate and build credibility
• [02:41] – Real-life example: SimplifyPainting.com and the SEO power of pricing blogs
• [03:24] – Using calculators, blogs, and pricing ranges to collect leads and educate
• [04:23] – How detailed pricing blogs helped Tom dominate Google search results
• [06:01] – Story of a client who guessed the price thanks to Tom’s pricing transparency
• [06:34] – How prospects were nearly ready to buy before the first appointment
• [06:57] – Frustration consumers face when they can’t find pricing info
• [07:31] – The real results of implementing a pricing page
• [08:13] – How to present pricing ranges effectively to avoid scope confusion
• [08:26] – Why this strategy reduces wasted time and boosts lead quality
• [09:21] – How sending pricing info before appointments can save time and weed out unqualified leads
• [10:11] – The mindset shift: Be the educator, not the contractor hiding behind vague answers
• [10:54] – Learn more about the Leads on Demand course to attract high-quality prospects

Resources:

💸 LEADS ON DEMAND

It’s time to OWN YOUR PIPELINE and become a master at MARKETING your contracting business. Stop the guesswork and get The Marketing System for Contractors today.

https://thecontractorfight.com/marketing

⚔️ WAR ROOM

Ready to scale your business to $5,000,000 or more? No theory. No fluff. Pure action. Join nine other battle-tested contracting companies from across the country to tackle your biggest challenges head-on.

https://thecontractorfight.com/war-room

🧰 CONTRACTOR BUSINESS SCHOOL

If you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.

https://contractorbusinessschool.com/

⭐️⭐️⭐️⭐️⭐️ Grab our NEW course to grow your business

5 Steps to 5 Stars: How to Charge Premium Prices and Never Run Out of Leads

https://thecontractorfight.com/5-stars/

🛡️ Join us in BATTLEGROUND

Everything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:

https://thecontractorfight.com/battleground

💰 You didn’t become a contractor to struggle financially.

Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!

https://thecontractorfight.com/50/

🎧 Get on the podcast!

https://thecontractorfight.com/intervention

📘 Grab a free copy of Tom’s book, Winning the Contractor Fight (just pay shipping and handling)

https://thecontractorfight.com/book/

🎥 Explore over 1,400 free videos on Contractor Fight TV:

https://www.youtube.com/c/TomReber

🎙️ Listen to the podcast archives:

The Contractor Fight podcast now features over 1,000 episodes.

💬 Join over 18,000 contractors in the free Facebook group:

https://thecontractorfight.com/facebook

== Rate the Podcast ==

Help your fellow contractors find the podcast! Please leave a rating/review.

Apple Podcasts

Spotify