Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-call

Most contractors are wasting thousands on marketing that doesn’t make them a dime. Why? Because they don’t track their Customer Acquisition Cost (CAC).

In this episode, Tom breaks down:

- The formula to calculate your CAC

- Why “busy but broke” means your CAC is too high

- The fastest ways to lower CAC (speed-to-lead, better targeting, sales process fixes)

- How to know which lead sources to double down on

Chapters:

00:00 – If you don’t know your CAC, you’re not running a business

02:00 – Why tracking CAC shows if your marketing actually works

05:20 – Math breakdown: $5K ad spend → 10 jobs

09:30 – Signs your CAC is too high

15:40 – How discounts kill your profits

20:15 – Tips to lower CAC (speed-to-lead, tracking, targeting, reviews, sales process)

28:00 – Why you’re winging it if you don’t know your CAC

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☎️ Sick of spinning your wheels and wondering where the money’s going?

If your business is already over $200K, you don’t need another “tip”, you need a plan.

Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.

→ Book your call here: https://go.thecontractorfight.com/15min-free-call

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