Who’s really making the buying decision? Spoiler: it’s not always the one you think.

In this episode of The Contractor Fight Sales Podcast, Tim and Derek break down the critical Influencer step of the Shin-Fu sales process. They share real stories of when contractors thought they were talking to the right person—only to find out later that the real driver of the project was someone else entirely.

You’ll learn:

• How to identify the true influencer before it’s too late.
• The “kiss of death” mistake contractors make on sales calls.
• How to keep both spouses (or decision makers) engaged and aligned.
• Why practicing, role playing, and clear SOPs make closing easier.

👉 Stop guessing who’s in charge of the sale—start winning more jobs with clarity.

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☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.

→ Book here: https://go.thecontractorfight.com/15min-free-call

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