In this episode I speak to Baroness Martha Lane Fox, a pioneering figure in the technology sector and founder of lastminute.com. The conversation covers a range of topics from Martha's upbringing with hardworking parents, her early career experiences, and the founding of lastminute.com during the dot-com boom - plus how they navigated business when the dot-com bubble burst. Martha also opens up about her life-changing accident and how it reshaped her career path and life entirely. We discuss the challenges faced by women in tech, the importance of digital literacy, and Martha's efforts to support female founders through her ongoing work, with inspiring words for any founder on keeping on keeping on. This episode offers a deeply personal look at the life of an iconic female entrepreneur.