In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), recaps the Tech Symposium that took place recently as part of Innovate 2021. Cronquist condenses nine hours of content into 30 minutes as he takes you through some of the highlights of this year’s symposium, with audio clips from some of the most popular sessions. 

Highlights include:

• “Technology and the Consumer Experience” panel with Paul Sandefur of Fall Creek Farms. 
• “Innovation in Pollination” session with Ian Collinson of Bee Vectoring Technology.
• “Robotics in the Field” with Andrew Herr from Littau Harvester.
• “Soil Carbon Sequestration” with Dr. Markus Kleber, professor at Oregon State University. 
• “Improvements in Fruit Quality” with Jackson Kempker of AgroFresh. 

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Luis Vegas in Peru and Federico Bayá from Argentina. This was recorded on October 14, 2021.

Marketing Boost

When you can’t meet face to face with every prospective customer, what’s the best representation of your message? Your website. USHBC creates in-depth customized landing pages that capture the attention of target audiences. We invite you to check out blueberry.org to find recipes, food hacks, blueberry how-tos and all kinds of inspiration!