In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the USHBC and the North American Blueberry Council (NABC), recaps the genetics panel that recently took place as a part of Innovate 2021. Cronquist takes you through an audio version of the panel that highlights technology and how it informs the consumer experience with blueberries.

In this episode, you’ll hear from:

• Ridley Bell, owner of Mountain Blue Orchards in New South Wales, Australia, and a blueberry genetics pioneer.
• Patricio Munoz, assistant professor in the Horticultural Sciences Department at the University of Florida.
• Adam Wagner, breeding manager at Oregon Blueberry Farms and Nursery.
• Paul Sandefur, breeding manager at Fall Creek Farm & Nursery. 

Crop Report

The Blueberry Crop Report is an update on crop conditions and markets throughout North and South America. In this episode, you’ll hear from Luis Vegas in Peru and Federico Bayá from Argentina. This was recorded on October 28, 2021.

Marketing Boost

Storytelling is critical in effectively marketing a product, service or company. It’s no longer about simply selling. In this week’s Marketing Boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks details the importance of storytelling and how it can be used in your marketing plans.