If you see someone wearing a pair of pristine, gleaming white sneakers do you ever ask yourself: How do they keep their shoes so clean? We dig into sneaker culture with a couple of self-identified sneakerheads from John Henry High School in Richmond. And learn how internet influencers play a part.

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Reported by Arline Villagres and Victor Rodriguez. Bay Curious is made by Olivia Allen-Price, Katrina Schwartz, Sebastian Miño-Bucheli and Brendan Willard. Additional support from Kyana Moghadam, Jessica Placzek, Amanda Vigil, Emiliano Villa, Carly Severn, Jen Chien, Ethan Lindsey, Vinnee Tong and Jenny Pritchett.