Telecom Reseller / Technology Reseller News

Spinoco Launches Microbusiness-Focused CX Platform at Cloud Connections

In an industry increasingly focused on the enterprise, a new player is flipping the script.

In a special Technology Reseller News and Cloud Communications Alliance podcast, telecom veterans Michael Tessler and Pavel Chlupáček announced the North American launch of Spinoco, a digital front-office platform built specifically for micro and small businesses. The launch is set to coincide with Cloud Connections 2025, April 14–16 in St. Petersburg, Florida.

“Spinoco is for businesses with one to 20 lines, the ones often left behind in the rush to serve enterprise,” said Tessler. “We’re bringing customer interaction management, task tracking, and AI-powered insights into one intuitive app.”

Spinoco integrates UC, CCaaS, CRM, and ticketing functions into a single mobile-first experience. Every customer touchpoint—email, call, SMS, or social—is automatically captured, categorized, and converted into actionable tasks. The system includes native AI capabilities like transcription, intent tagging, and summarization.

“Our focus is usability,” said Chlupáček. “This is not enterprise tech crammed into a small package. It’s built from the ground up for small businesses that need simplicity and mobility.”

The platform’s design eliminates the need for separate CRMs, third-party integrations, or on-site IT. Spinoco also provides owners with immediate visibility into business performance—offering insights like “top reasons customers contacted us this week” without the need for manual data entry.

The go-to-market strategy will focus on service providers, offered as a white-label SaaS solution. Tessler emphasized the importance of speed and simplicity: “Service providers need a low-touch, high-value offering. Spinoco is ready for fast rollout, without the support overhead.”

At Cloud Connections, the Spinoco team will be exhibiting, offering live demos, and participating in the Innovation Showcase, where attendees can vote on standout new technologies. Tessler is also slated to deliver a keynote on AI trends shaping the industry.

For more information, visit spinoco.com, or meet the team at Cloud Connections 2025.

#Spinoco #CloudConnections2025 #CXInnovation #MicrobusinessTools #MobileFirstCX #UCaaS #MSP #CCaaS #AI #ChannelPartner #CCA #TechnologyResellerNews

Enterprise Connect Podcast | Technology Reseller News

“RCS will bring rich messaging to 100% of the U.S. population — and it’s going to change the face of customer experience.” – Ivan Ostojic, Chief Business Officer, Infobip. Messaging is transforming — fast. At Enterprise Connect 2025, Infobip’s Chief Business Officer Ivan Ostojic joined Doug Green of Technology Reseller News to share key findings from the company’s latest research on global messaging trends and the rapidly accelerating adoption of RCS (Rich Communication Services) in North America.

According to Infobip’s data, RCS adoption increased fivefold in 2024, a leap Ostojic described as “historic” — and one with major implications for how businesses engage with customers. “North America has long lagged behind in rich messaging due to the limited adoption of WhatsApp,” said Ostojic. “But with Apple now supporting RCS and carriers onboard, we expect near-universal reach by the end of the year.”

Three Trends Colliding to Reshape CX

Ostojic highlighted three converging forces:

A Generational Shift in Preferences – Up to 90% of Gen Z prefers messaging over voice calls for business interactions.

Super Apps and Rich Channels – Messaging platforms now include app-like experiences, payment flows, and deep integrations.

Agentic AI – Natural language interfaces and AI agents are enabling hyper-personalized, real-time conversations.

Together, these trends position rich messaging channels as both a front-end interface for AI and a critical layer of the customer experience.

Commerce, Support, and Engagement Reimagined

Whether shopping, troubleshooting, or simply staying informed, Ostojic shared real-world examples of how RCS and rich messaging are redefining user journeys:

A customer can request a product, receive personalized recommendations, complete a purchase, and pay — all within a single chat.

Enterprises can route inquiries intelligently, escalating complex issues to live agents, all within the same channel.

Healthcare and media organizations use messaging for ongoing engagement, from appointment reminders to interactive campaigns.

The Reality Gap: Messaging Maturity Still Low

Despite the tech’s potential, Infobip’s Conversational Maturity Index revealed a slower reality. Only 30% of companies are truly omnichannel, and just 10–15% use advanced conversational AI in customer-facing roles. “The technology is ready,” said Ostojic, “but most businesses are still in early phases of adoption.”

A Call to Action for Enterprises and the Channel

Ostojic advised organizations to be purposeful in deploying AI, starting with use cases that deliver clear ROI. He also emphasized a major opportunity for channel partners: to bring this technology to their customers, simplify integrations, and unlock new value streams.

Read the full RCS adoption report at:

Infobip: Fivefold Adoption of RCS in 2024

Learn more about Infobip’s enterprise messaging platform at www.infobip.com

Enterprise Connect Podcast | Technology Reseller News

“We saw a 90% increase in click-throughs and a 280% lift in conversions by switching from SMS to RCS,” says Chris Radanovic, Product GTM Marketing Director, Infobip. At Enterprise Connect 2025, Infobip made a strong case for Rich Communication Services (RCS) as the new standard in enterprise messaging. In a podcast interview with Technology Reseller News publisher Doug Green, Infobip’s Chris Radanovic outlined how RCS is rapidly gaining traction, backed by powerful early results and expanding carrier support.

A Trusted Alternative to SMS

Traditional SMS lacks branding, verification, and interactivity. RCS, by contrast, enables businesses to send branded, verified messages that build trust with consumers. Delivered natively through Android and now supported on Apple devices, RCS messages display the sender’s name, logo, and topic — eliminating the anonymity and uncertainty of unrecognized phone numbers.

“SMS can feel like a cold transaction,” said Radanovic. “With RCS, users see a verified brand and are far more likely to engage.”

Proof of Performance

In a side-by-side test with a national retailer during Black Friday, Infobip compared identical SMS and RCS campaigns. The RCS version achieved a 90% higher click-through rate, and when enhanced with embedded video, delivered a 280% increase in conversions.

“These are real-world, measurable outcomes,” said Radanovic. “And they validate what we’re seeing across the industry — RCS drives results.”

Carrier Momentum and Market Readiness

With Verizon and T-Mobile already live and AT&T set to support RCS soon, Infobip is positioned to deliver nationwide RCS deployment in the U.S. With Apple’s support for Google RCS messaging, the reach extends across nearly all mobile users.

For enterprises already using SMS, the transition is straightforward. Existing SMS opt-ins apply to RCS, and Infobip offers low-lift A/B testing programs to showcase the difference in performance.

A Growing Appetite Among Brands

Radanovic reported increasing interest from brands at Enterprise Connect, noting that many enterprises are now moving beyond awareness to active planning and pilot testing.

“Brands are asking, ‘Where are you with RCS?’ and ‘Are the carriers ready for us?’ That shift in conversation shows momentum,” he said. “And with Infobip as a trusted carrier-integrated partner, we’re making RCS deployment as seamless as possible.”

Learn more about RCS and Infobip’s enterprise messaging platform at www.infobip.com

Enterprise Connect Podcast | Technology Reseller News

“It’s not just about seeing and hearing — it’s about being seen and heard clearly.” – Brian Phillips, Head of Poly Room Solutions & Software Product Marketing, HP

At Enterprise Connect 2025, HP | Poly brought a fresh focus to what many call “the last frontier” of hybrid work — the meeting room. In a conversation with Technology Reseller News publisher Doug Green, Brian Phillips shared how HP | Poly is redefining the room experience with layered AI technologies, smart camera innovations, and next-gen audio enhancements, all backed by HP’s powerful compute infrastructure.

Beyond Note-Taking: The AI-Infused Meeting Room

From Microsoft Copilot integration to automated transcription and action-item generation, AI is rapidly changing collaboration. But for HP | Poly, that’s just the beginning. Their focus is also on in-meeting clarity — ensuring every participant is seen and heard with precision, no matter where they’re joining from.

Smart Cameras with Real Intelligence

HP | Poly has long pioneered camera intelligence with Poly Director AI, blending years of behavioral insight with real-time scene awareness. Now, they’re pushing the envelope with multi-camera experiences. Their collaboration with Zoom on Zoom Intelligent Director uses multiple in-room cameras — including center-of-table views — to capture natural angles and prioritize what Phillips calls the “best face forward” experience.

Noise-Free, Reverb-Free Audio

On the audio front, NoiseBlock AI now includes de-reverbing to tackle the challenges of today’s glass-heavy, open meeting spaces. Whether participants are in a reverb-prone boardroom or calling in from a noisy airport, Poly’s technology ensures only the speaker’s voice cuts through. “It’s just your voice — crystal clear,” said Phillips.

Actionable Insights for IT

Managing thousands of devices across global offices is no small feat. That’s where Poly Lens and its new Voice Score AI come in. IT admins can now remotely assess speech clarity and background noise, and receive real-time recommendations — all without stepping foot in the room.

Why It Matters

In a post-pandemic world where hybrid meetings are the norm, the stakes are high. “The outcome has to be better,” Phillips emphasized. HP | Poly is making sure that happens — by combining decades of room expertise with the latest in AI and device management innovation.

Learn more at https://www.hp.com/us-en/poly.html , www.poly.com and hp.com.

Following Mobile World Congress 2025, Jonathan Bean, CMO of Sinch, a leader in digital customer communications, sat down with Doug Green, publisher of Technology Reseller News, to discuss key trends shaping enterprise communications, AI, and API integrations.

Jonathan shared insights into Sinch’s market positioning and its role in advancing digital communications through AI and next-generation messaging solutions. He also discussed Sinch’s ambitions with RCS (Rich Communication Services) - highlighting its potential to enhance customer engagement for enterprise brands, revolutionize brand messaging, and drive rapid adoption in key markets. As brands increasingly leverage RCS, they can deliver rich, interactive content directly into users’ existing chat channels, transforming the way they connect with customers.

Visit https://sinch.com/

Enterprise Connect Podcast | Technology Reseller News

“You don’t have to be a voice expert anymore — we’ve made UCaaS and CPaaS accessible for developers.” – Jim DeWald, CRO, White Label Communications

In a space where voice integration can be daunting, White Label Communications is changing the narrative — offering enterprises, SaaS providers, and ISVs a new way to bring UCaaS and CPaaS capabilities into their applications without deep telephony expertise.

At Enterprise Connect 2025, White Label CRO Jim DeWald and Head of Partnerships Zachary Konopka joined Technology Reseller News publisher Doug Green to share how their company is evolving its long-standing white-label platform to support enterprise-grade, developer-friendly integrations.

From Turnkey UCaaS to DIY Integration

Traditionally known for enabling MSPs and resellers to offer UCaaS under their own brand, White Label Communications has now exposed the full range of its UCaaS and messaging capabilities via API and webhooks. This move empowers developers and enterprise teams to embed voice, messaging, and multichannel communication directly into their own applications — creating personalized workflows and enhancing customer engagement.

“We used to deliver a turnkey UCaaS business in a box,” said DeWald. “Now, we’re offering a DIY model where enterprises can build their own integrations — with our platform as the foundation.”

Why CPaaS Matters More Than Ever

CPaaS (Communications Platform as a Service) is no longer optional — it’s the backbone of how businesses engage customers. From appointment reminders and one-time passcodes to SMS billing alerts and chatbot interactions, CPaaS enables businesses to meet users on the channels they prefer.

“Whether it’s voice, text, email, or chat — we give organizations a single API that connects them to 8 or 9 channels,” said Konopka. “And with automatic failover, your message still gets through, whether the end-user is on RCS, SMS, or even email.”

Bringing Enterprise-Grade Capabilities to the Channel

While White Label doesn't sell directly to end users, its platform enables service providers to deliver modern, integrated communication services to enterprises — often with development times measured in days, not months.

“Our clients know their end customers better than anyone,” noted DeWald. “We just give them the tools to make their offerings more sticky, more valuable, and more resilient.”

From UCaaS to CPaaS and Beyond

With an emphasis on modularity, ease of use, and integration speed, White Label’s platform lowers the barrier to entry for voice and messaging development. Whether it’s a self-storage company enabling SMS billing, or a SaaS platform adding omnichannel support, the company’s white-label model lets partners maintain their brand while delivering high-impact communication features.

Learn more at www.whitelabelcom.com.

White Label Communications will also be attending Channel Partners in Las Vegas.

At a conference buzzing with AI demos and futuristic ideas, Steven Karachinsky, CEO of Ziro, brought a much-needed perspective: don’t forget the basics.

In our interview at Enterprise Connect, Steven emphasized that while it’s exciting to talk about AI and agentic assistants, many customers are still navigating the day-to-day challenges of migrating to Microsoft Teams Phone—things like porting, device setup, 911 compliance, and managing user adoption.

“Being an innovator isn’t just about what’s next—it’s about solving what’s right in front of the customer,” Steven shared.

Ziro is meeting customers where they are. Whether they’re just starting the migration, partway through, or fully deployed and looking to optimize, Ziro offers the tools, automation, and expert support to simplify the journey.

While Teams Phone adoption is growing, millions of users still sit on legacy systems. Ziro is helping organizations bridge the gap—ensuring that those foundational steps aren’t skipped in the rush toward next-gen features.

This message landed with refreshing clarity: it's not about AI or fundamentals—it's about both.

Learn more at goziro.com

#EnterpriseConnect #MicrosoftTeams #UCaaS #DigitalTransformation #AI #TeamCollaboration #VoiceTechnology #Ziro #CloudMigration #CustomerExperience #Leadership #FutureOfWork #FundamentalsFirst

Enterprise Connect Podcast | Technology Reseller News

“It’s time for some disruption in the industry — and I think we are the player for that,” says Bill Hodgson, Fanvil. As Fanvil celebrates over 20 years in business, the company is gaining new momentum with a message of innovation, integration, and affordability for enterprise and service provider customers alike. At Enterprise Connect 2025, Bill Hodgson, who represents Fanvil in North America, joined Technology Reseller News publisher Doug Green to highlight Fanvil’s expanding product line, global footprint, and disruptive potential in the IP communications market.

From OEM Legacy to Global Brand

For many years, Fanvil operated behind the scenes as an OEM and ODM partner, designing and manufacturing SIP telephones for leading global brands. Over the last decade, the company has moved into the spotlight with a full portfolio of enterprise-grade endpoints, including the latest V-Series of IP phones and specialty solutions tailored for security, healthcare, and hospitality environments.

A Complete, Interoperable Ecosystem

Fanvil’s strength lies in its ability to integrate traditional telephony with IoT, access control, and smart surveillance. From nurse call systems and in-room patient stations to emergency pull cords and door intercoms, Fanvil offers a seamless ecosystem — all centrally manageable through the Fanvil Device Management System.

“The innovation engine behind Fanvil is what makes it stand out,” said Hodgson. “We’re not just building phones — we’re building smart devices that fit into broader communication and safety workflows.”

V-Series: Enterprise Features at Disruptive Prices

The new V-Series includes models that range from basic lobby phones to advanced devices with 10-inch Android touchscreens, Wi-Fi, Bluetooth, and USB connectivity. These models support advanced use cases such as monitoring IP cameras, offering frontline staff tools that go beyond voice.

A standout example is the A320i, a specialized device with a gooseneck microphone designed for reception and security desks — providing real-time visibility into surveillance feeds.

Global Reach, Local Growth

Already well established in Europe, South America, and Asia, Fanvil is rapidly expanding its presence in North America, aiming to attract more attention from cloud communications providers and service partners seeking cost-effective, feature-rich endpoints.

A Call to the Enterprise and Channel

Hodgson’s message at Enterprise Connect was clear: “Fanvil delivers enterprise-quality hardware with modern features at very attainable price points — all backed by global support and ongoing innovation.”

To learn more, visit www.fanvil.com or contact Bill Hodgson at [email protected].

Enterprise Connect Podcast | Technology Reseller News

“We help finance stop wasting money — and help IT teams keep their sanity.” – Alex Duchovny, VP, Intratem

At Enterprise Connect 2025, Intratem brought a focused message to IT and finance leaders: technology expense management doesn’t have to be complicated — and the return on investment can be nearly instantaneous.

In a podcast interview with Technology Reseller News publisher Doug Green, Intratem Vice President Alex Duchovny outlined the company’s approach to simplifying the management of mobile, fixed, and cloud technology expenses. By combining hands-on service with customizable software, Intratem gives organizations the tools and support needed to rein in costs, improve transparency, and eliminate waste.

From Telecom to Technology Expense Management

Intratem began as a service-first organization, helping clients manage the complexities of telecom billing and mobile device provisioning. Today, the company offers a full Technology Expense Management (TEM) platform that supports modern enterprise environments — including subscription-based cloud infrastructure and usage-based billing models.

“With the shift to recurring cloud services, many organizations are unaware of how much waste is hiding in their environments,” said Duchovny. “It’s easy to spin up cloud services — but harder to manage them effectively. That’s where we come in.”

Tailored, Curated Solutions

Rather than forcing clients into a prebuilt workflow, Intratem takes a curated approach. The company aligns its tools and services with a client’s internal processes, offering automation where it makes sense, and hands-on support where it’s needed most.

“We start by understanding how the organization works — and then build workflows around that,” Duchovny explained.

Fast, Measurable Results

According to Duchovny, Intratem’s value is often felt immediately. On the mobile side, monthly plan optimization delivers savings in the next billing cycle. On the fixed side, audits quickly uncover overcharges and billing anomalies. In the cloud, even simple changes — such as identifying unnecessary weekend compute usage — can create fast financial wins.

Integrated Platform with Real Support

Intratem continues to expand its platform capabilities while maintaining its core strength: personal service. “We operate like an extension of the IT team,” said Duchovny. “Our goal is to free up internal resources so they can focus on what matters most.”

Learn more about Intratem at www.intratem.com

Enterprise Connect Podcast | Technology Reseller News

“AI isn’t here to replace humans — it’s here to make customer service smarter, faster, and more efficient.” – Jill Blankenship, CEO, Frontline Group

In this special Enterprise Connect 2025 episode, Technology Reseller News publisher Doug Green sat down with Frontline Group CEO Jill Blankenship and CRO Matt Bramson to explore the company’s dual mission: delivering cutting-edge customer experience technology while keeping the human touch front and center.

Frontline’s Edge: A Foot in Both Worlds

Frontline isn’t just advising businesses on CCaaS — they’re living it daily through their own 350-seat contact center. This real-world expertise enables them to offer something unique: deployment strategies informed by frontline operations. That hybrid approach — combining software like NICE CXone and Zoom with agent services and consultative support — is what sets them apart.

AI That Supports Agents — Not Replaces Them

Rather than jumping on the “AI-first” bandwagon, Frontline brings a pragmatic view. AI is already embedded in their analytics, quality management, and workforce tools. Their focus? Using AI to empower agents, reduce repetitive calls, and improve both CSAT and agent retention. “We envision a future with AI-driven service,” said Bramson, “but customers still need human empathy.”

Resilient, Responsive, Ready

When a global company with nearly 10,000 agents lost its internal CX team overnight, Frontline stepped in — not in months, but in days. They deployed a full support team, onboarded agents, and stabilized operations fast. That kind of agility is made possible by deep platform expertise and decades of team experience.

Built for SMB & Mid-Market Success

Unlike traditional CCaaS vendors focused on large enterprises, Frontline tailors solutions for SMBs and mid-market firms in regulated industries like finance, healthcare, and government. Whether it's compliance, rapid onboarding, or integrating omnichannel AI solutions, Frontline helps these clients scale without sacrificing quality.

Looking Ahead: Human-Centered AI

Blankenship founded the company to solve real-world customer service challenges. Now, she’s leading it into a future where AI and human agents work in tandem. With a 98% client retention rate and a reputation for fast, flexible implementations, Frontline is poised to help more businesses navigate CX transformation in the AI age.

Learn more at frontline.group or connect with the team on LinkedIn. You can also meet them at Channel Partners in Las Vegas.