Telecom Reseller / Technology Reseller News

New CCA Member Autom8ly is working with CCA to build a SalesGenii that matches visitors with ideal service providers, driving qualified leads and enhancing customer engagement

“Telephony and communications in general is, of course, the primary mode of delivery for these services, and yet the CCA was without a member that kind of specializes in this area,” says Mark Vange of Autom8ly. Autom8ly provides AI-driven business automation Geniis for their clients while ensuring safety and compliance for even the most complex use cases. “We're hoping to be able to bring some knowledge and some know-how to the CCA membership, and we're very much looking forward to meeting folks over the coming months and years and collaborating on some solutions for their customers.”

Autom8ly’s PhoneGenii platform is revolutionizing call centers through real-time AI voice agents for collections and customer service. The Autom8ly SalesGenii is an intelligent web assistant that converts visitors into leads and reduces the cost of customer service. The new CCA member also has Geniis that can engage with video, provide multilingual service, and monitor workflows for compliance.

In this podcast we learn that Autom8ly is working with CCA to build a SalesGenii that matches visitors with ideal service providers, driving qualified leads and enhancing customer engagement.

“We believe it is very important to make sure that we have a mechanism in place always to monitor and improve the AI agent quality so that our level of confidence can increase over time. And then the amount of trust or the amount of independence that we can give these AI agents is then commensurate with the level of trust that we have gained in those agents, and that's something that we can measure and demonstrate rather than hoping for the best.”

Visit www.Autom8ly.com

“We really sort of sit at an interesting intersection of CPaaS providers like Twilio, SignalWire, and Plivo, where you get a platform,” says Tim McCain, Commio’s Director of Marketing. Commio has announced that it has joined other cloud communications industry leaders as a member of the Cloud Communications Alliance (CCA) based in Delray Beach, Florida. The CCA is the world’s premier peer association dedicated to the advancement of the cloud communications industry. In this podcast we learn more about the Commio story.

“There is a communications layer for the voice and messaging that connects you to the carriers, but it's kind of an afterthought. There's not a lot of redundancy there. People have trouble with that. We bring your own carrier solution for Twilio, SignalWire, Plivo, and all those great things to get better connectivity. And then there's also, at the very bottom, people who will sell you desk phones and VoIP service, but we also provide cloud voice services. We're sort of that powerful value-added carrier layer for voice and text messaging. We have a lot of folks that are sending and registering 10 DLC campaigns, long code, short code, all those great things, 10 DLC. But then we're very well known for our voice products. People who need to send a lot of calls with a lot of calls per second with high quality and taking over total control of both the voice and messaging piece, to make sure that things are running, that there's good transparency, good redundancy. People love us for that.”

The CCA works to move the industry forward by supporting and advising service providers on the best ways to build, sell, and scale their cloud communications solutions and businesses. Just a few of the CCA’s initiatives include providing research, education, and networking opportunities; representing the interests of its members in influencing policy; and building consistency across the globe.

Read the membership announcement

https://telecomreseller.com/2025/01/29/commio-joins-the-cloud-communications-alliance/

About Commio

Commio is a cloud voice and text messaging API platform that enables VoIP providers to deliver rich omnichannel customer conversations at scale. Commio is unique as the only CPaaS that gives customers total control and transparency, plus reliable, high-quality, cost-effective communications. Commio is the essential ingredient that makes our partners’ products, services and experiences, better. Commio’s smart, reliable solutions are easy to implement and scale with you, so you can deliver more calls and texts, be more competitive, and save money. Intelligent call routing with multiple layers of voice carrier redundancy mean less worry and more happy customers—plus lower costs. See beyond the Voice API to gain visibility into every call, then take control of routes and carriers to improve call delivery and quality. That’s Commio peace of mind!

SkySwitch Customer Journey: SkySwitch supports partners with teamwork, Podcast, "If it's a concern for one of our customers, it's a concern for us"

Customer Journey Podcast Series

“We represent our customers' labels, our customers' brands,” says Corey Stoker, the vice president of support at SkySwitch. “If it's a concern for one of our customers, it's a concern for us.” Corey adds, “When we pick up the phone and we're on the phone talking to a partner of ours who's stuck in a situation, whether they put themselves in it or there was some other circumstance that got them in it, we're a part of their team. We consider ourselves one of their team members until that issue is resolved.”

In this podcast, we take a closer look at the support SkySwitch offers partners. “We're always going to reach in to find the actual problem, not a symptom of a problem or something along those lines. We're looking to also educate our partners so that they look and represent that they know what the issue is and that they can have confidence with their end customer.” In an environment where services are becoming commoditized and services can become automated, SkySwitch continues to offer a personalized approach. We learn that while solving a problem, at its core, the SkySwitch team works to maintain the brand reputation of their partners. SkySwitch is a white-label resource.

About SkySwitch

This is a multipart podcast exploring the SkySwitch customer journey. SkySwitch offers its partner customers a white-label approach, training, support, and many options. SkySwitch is a BCM One company, a UCaaS leader with more than 275 employees, a long-standing presence with integrity in the marketplace and rock-solid technology.

Visit www.skyswitch.com

SkySwitch Customer Journey

‘The future of cloud, Solving for products, people, and profits’

“It's really going to be unsurpassed,” says Clark Peterson. Chairman of the Cloud Communications Alliance, CCA. “This will be the biggest event we've done. We are building it as the cloud communications industry event of the year. You can see there by the speakers, Kevin Harrington, one of the original sharks from Shark Tank.”

Speakers include, Jush Danielson, AT&T, Brandon Knight, Zoom, Mike Tessler, True North Advisory, and many of the pioneers in the industry. Matt Townend, Elka Popova, Michael Quinn, Paul Kleen, Dmitry Netis, Angela Leavitt, Robin Gareiss, Amy Bailey, Dominic McDonald, Juan Cacace, Peter Farmer, Tom Sheahan, Janet Schijns, Brian Beutler, Gerry Christensen, Alexis Buese, Chakra Devalla, Peter Eisengrein, and Paul Kleen.

“We've created round tables so you can actually go and attend a round table on a particular topic and hear from the experts in that topic. And that round table is just like it sounds. You're sitting around a table and not only hearing their thoughts, but you're adding to that all of your thoughts to all the people who have attended that round table in that room on that topic.”

Solution Showcase

Joe Marion, CCA President, tells us that the event will also have a special Solution Showcase. “I've been talking to some of the applicants for the Solution Showcase. I've been blown away. I mean, just a lot of AI solutions, a lot of I mean, you know, I'm more excited about this industry than I've ever been before just because of the things I saw at my interviews with the folks who made submissions for the Solutions Showcase. But it's going to be hard to pick the top four guys there.”

The event will occur April 14-16 at The Vinoy in St. Petersburg, Florida. Built in 1926, The Vinoy is an Art Deco icon. Attendees loved it so much in 2024 that they’re returning in 2025.

https://www.cloudcommunications.com/connections

The Compliance Conundrum: Why Aging Lines Are a Risk, Podcast

Ignoring the rules can leave you with a serious headache, “One of the problems is you really don't know that the line isn't working until you go to use it. That's a blue light emergency phone or elevator; this could be disastrous”

“One of the things about an old copper line is that when it was being maintained, it was very reliable,”  says Jake Jacoby of TELCLOUD. “Now that it's not, there's no online status telling you this is working or not working. One of the problems is you really don't know that the line isn't working until you go to use it. That's a blue light emergency phone or elevator; this could be disastrous.”

Doug and Jake explore the regulatory challenges tied to outdated POTS lines. From safety and payment processing to data privacy, businesses relying on aging telecom systems are increasingly falling out of compliance with modern standards. Because when it comes to critical comms or tequila, ignoring the rules can leave you with a serious headache. Jake explains the risks industries like healthcare and finance face and how TELCLOUD solutions can help resellers guide their customers toward compliance.

“ TELCLOUD takes a holistic approach, right? And what we really mean like that, let me just dive into that a little bit, is that a reseller can simply use their brand and sell this solution, sell a POTS line replacement solution, and TELCLOUD will do the rest.

Join us in Part 3 of our ongoing podcast series as we blend industry expertise with a splash of fun—because, like a fine liquor, great conversations are meant to be savored.

Visit www.telcloud.com 

About TELCLOUD

TELCLOUD, the global leader in white label POTS line replacement, enables channel partners worldwide to grow their businesses with our customizable and scalable Communications Platform as a Service (CPaaS). Exclusively designed for telecommunications providers, resellers, and MSPs, we offer a fully supported backend that seamlessly integrates with existing business infrastructures across  global markets. Our no single point-of-failure approach ensures 99.999% reliability, utilizing a unique redundancy in connectivity, power, and global networks. With simple setup, streamlined deployment, and wholesale pricing, partners can quickly realize new multiple recurring revenue opportunities, gaining exceptional business value while providing cost-effective savings to their customers.

Edgecore OAP10 is the first purpose-built access point designed to bring Plume’s extensive software benefits to even more spaces, "Plume is a Wi-Fi software services company. We focus on delivering our services to the end home through our CSP channel. We work with about 400 plus internet service provider CSPs globally"

“As areas become increasingly denser and device-rich, especially in apartment buildings, signal interference can kneecap WiFi performance. Tony Liebel, Product Suite Manager at Plume, discusses how Plume’s cloud-based WiFi platform with active client steering and bandwidth selection outperforms traditional network solutions that fight blindly for bandwidth by approaching the building holistically.”

In this episode, Doug and Plume’s Principal Product Principal manager Tony Liebel talk about the benefits of a whole-of-building WiFi approach for multi-resident buildings, Plume’s new outdoor access point and how the company works with multiple partner types to better the experience for everyone. Tony is a veteran of the residential technology space and shares his expertise on how residents, property owners and CSPs can provide greater value and receive the best return out of investments in their WiFi amenities.

Plume takes its proactive algorithm for managing a home’s worth of devices and applies it across a whole building, ensuring that each unit does not interfere with the other, equipping residents with their own SSID and providing property managers with features such as a dedicated IoT network for smart locks, water-leak detectors, and many other connected devices.

Doug and Tony discuss the new Edgecore OAP101, the first purpose-built access point designed to bring Plume’s extensive software benefits to even more spaces. It opens up a wide set of opportunities for residences, multi-family properties, and small businesses to cover their property with a seamless WiFi experience.

“Plume is a Wi-Fi software services company. We focus on delivering our services to the end home through our CSP channel. We work with about 400 plus internet service provider CSPs globally. And we have several product lines that fit all of the needs of the CSP from something called HomePass, which is what is delivered to the end resident, WorkPass, which is for small and medium-sized businesses, and then my part of the business that I run called Uprise, which is all things multi-resident and multi-family in the MDU world.”

Edgecore OAP10

The OAP101 is an enterprise-grade, dual-band Wi-Fi 6 outdoor access point, designed to withstand harsh weather conditions in outdoor and industrial environments with IP68-rated, rust-resistant housing. The OAP101 features 2×2:2 uplink and downlink MU-MIMO that can each transmit data to multiple clients simultaneously and together have a combined data rate of up to almost 3Gbps. The OAP101’s integration with Bluetooth Low Energy (BLE) enables value-added applications such as iBeacon and Matter applications. The OAP101 can be operated in a standalone mode or managed by Edgecore ecCLOUD, ecCLOUD-VPC, or EWS/VEWS Series controllers.

Visit www.plume.com

Edgecore OAP10

https://youtu.be/XvS3U1BTUjI

Catching up with Alan Rihm, Parallel Universe Podcast, Identify three to five to seven people who just ooze your values and culture and ask them to help you as CEO

“Culture isn't beer trucks and happy hour,” Alan Rihm. In this edition of the Parallel Universe, we’re thrilled to welcome entrepreneur and cloud innovator Alan Rihm. Many in the Telecom Reseller know Alan as the founder and chief executive officer of CoreDial.

“I mean, those things are kind of like, yeah, they're fun, and they're great. But it's everything from being able to communicate to what your culture is. What are your values? Having a culture team. It’s not expensive. It's not difficult to do. Identify three to five to seven people who just ooze your values and culture and ask them to help you as CEO.” In this way, Allan explains, an organization can achieve “audacious goals.”

In this episode, Alan describes his journey in the technology sector, offers his opinion on the industry’s love affair with AI, and shares some ideas on what companies need to do to build a winning and sustainable culture.

To top it off, Alan previews his latest project and describes how he intends to change the dynamics around sales and marketing.

“One of the things that we're seeing is that there are far more buyers in the market than there are sellers,” says Hartland Ross, an M&A advisor, digital marketing strategist and founder and president of eBridge Marketing Solutions, a digital marketing agency and M&A advisory firm founded in 2001 catering to IT service firms providing opportunities for growth through acquisition and & organic marketing strategies. “It becomes a competitive situation to try to secure an opportunity. “For those who are saying, hey, I've got this great idea. I'm going to grow my business through acquisition. I'm going to roll up some MSPs. They hear that, geez, if I do that, the values will increase. It all sounds great, except for the fact that everybody's got the same idea. So, how do you differentiate yourself as a buyer relative to all the other buyers that a seller has to evaluate? We heard just the other day through some partners of ours that they had, get this, 400 NDAs on one deal. I mean, it's just astounding to think that your chances of getting a deal in those instances are so low.”

This podcast will explore the complexities of buying an IT company or MSP, providing invaluable insights for anyone considering the purchase of an MSP or IT services organization.

Attendees can expect this session to cover:

The importance of building trust from the start

Key due diligence elements unique to MSPs

How to quickly qualify for opportunities

How to achieve alignment of objectives, valuation, and deal terms

How to avoid deal fatigue and navigate to a successful close

Less well-known pitfalls to avoid and opportunities to explore during an acquisition

Hartland Ross is an M&A advisor, digital marketing strategist, and founder and president of eBridge Marketing Solutions – a digital marketing agency and M&A advisory firm founded in 2001 catering to IT service firms providing opportunities for growth through acquisition and & organic marketing strategies.

Hartland has been working in the sales and marketing of IT services and SaaS firms since 1999. He is well recognized and regarded in the IT services industry and to date has worked with thousands of IT firms providing opportunities for business growth through M&A, marketing strategy and by providing industry advice, recommendations and connections.

About eBridge

Bridge Marketing Solutions is a digital marketing agency that drives organic growth for IT service firms including MSPs, web hosting companies, infrastructure as a service providers as well as data center operators. eBridge has another division, The Host Broker which is focused on inorganic growth through M&A servicing these same IT service firms.

Enterprise Connect 2025 Offers Vendor Neutral Learning, Experiencing and Exploring, Podcast, New Impact Summits, Case Studies Offered, "You're going to hear all sides, and you have a chance to talk to all sides"

“That's what attendees and our enterprise friends tell us constantly that's the biggest value of all for them is that I can meet all my vendors in one go just by hitting this event,” says Erik Krapf, General Manager and Program Co-Chair, Enterprise Connect Publisher. “The information, going to get is going to be vendor-neutral. I'm not going to get a story that you must buy from this person, or that only this company has the right technology to solve this problem. You're going to hear all sides, and you have a chance to talk to all sides.”

In this podcast, Eric discusses the upcoming Enterprise Connect 2025, in Orlando’s Gaylord Palms, Orlando, Florida, March 17-20, 2025.

Insights

Mike Massimino, Former NASA Astronaut, NY Times Bestselling Author, and Columbia University Professor is a keynoting. Featured speakers include Ilya Bukshteyn, Microsoft, VP, Microsoft Teams Calling, Devices and Premium Experiences, Pasquale DeMaio, AWS,

Vice President, Customer Experience Services, Anurag Dhingra, Cisco, SVP & GM, Smita Hashim, Zoom,

Chief Product Officer, Duncan Lennox, Google, VP and GM of Applied AI, and Kira Makagon, Ring Central, Chief Innovation Officer.

Impact Summits

Erik discusses a new feature called Impact Summits. As we learn, these special sessions are designed to give attendees a complete view of Customer Engagement, AV & Video for True Collaboration and Case Studies in Communications Strategy. Enterprise users face the challenges of making long-term investments and performing smooth migrations while keeping everything secure. A vendor-neutral environment, real-world case studies, and front-line people who have direct experience with these challenges.

 “We've got an AI track that's got several sessions on it that deal a lot with the kind of, you know, where's the technology going. AI is also going to be a major component of some of the other tracks, contact centers where we know AI is seeing its early use cases… We've got several sessions, including a case study with Fannie Mae, the mortgage finance company, and how they're rolling out their AI assistant and some really good real-world stories from some great speakers there.”

www.enterpriseconnect.com

SkySwitch Customer Journey: SkySwitch Partners Access A Brandable Marketing Kit Site, Podcast, SkySwitch Partners have an easy-to-use marketing resource that pulls together marketing needs

“We have a brandable marketing kit site for our SkySwitch partners, and we've grouped our assets into two categories,” says Jessica Campas, Director of Marketing for SkySwitch.  “We have our core marketing campaign kits, which cover our core products, and logos. It's got product mock-up images, brandable data sheets for social posts, social media graphics, and we also have vertical campaign kits.”

In this segment of our multipart podcast series on the SkySwitch customer journey, we dive into the challenges of marketing. Many entrepreneurs are self-starting people for whom sales, the process of selling, comes naturally. Marketing, however, can be a challenge. SkySwitch offers a simple-to-access site where all the needed tools are easily available. Committed to white labels, the tool kit enables a partner to promote their brand. At the same time. We learn how SkySwitch shares a hard-won understanding of verticals so that partners can enter new spaces with effective and appropriate materials.

“There are a lot of different verticals out there and they all have different needs and you have to pitch your product in a way that fits those specific needs. We have these vertical campaign kits as well to help our partners break into those different industries.”

About SkySwitch

This is a multipart podcast exploring the SkySwitch customer journey. SkySwitch offers its partner customers a white-label approach, training, support, and many options. SkySwitch is a BCM One company, a UCaaS leader with more than 275 employees, a long-standing presence with integrity in the marketplace and rock-solid technology.

Visit www.skyswitch.com

SkySwitch Customer Journey