Ease of use touted

iotum, a pioneer in video and audio solutions, is dedicated to creating innovative products and services that improve remote communication. Its platform is designed to seamlessly integrate with existing systems, allowing you to connect with your audience in real time on any device, from any location worldwide. iotum provides a white-labeled UCaaS solution, including meetings, webinars, chat, and more, which can be easily accessed through user-friendly SDKs, APIs, and Webhooks as a CPaaS offering.

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“Now more than ever, workers are being distributed by a return to office, a lack of return to office, and you’re seeing more min-branches show up, and even homes," says Jeff Aaron, VP at Juniper Networks. The edge has become exponentially larger, and so has the edge security challenge. In this podcast, Aaron makes the case that Juniper’s SD-Branch is a product whose time has come. Industry experts have been talking about the promise for a handful of years now. The promise of a centrally orchestrated network model whereas much security and network operations could be automated as possible has continued, but it’s been a slow build. That said, the combination of a slowing economy, under-resourced IT departments, an expanding network environment and increased bandwidth needs is seemingly becoming the perfect storm needed to drive SD-Branch adoption forward in the coming year. In this interview, Aaron discusses why the timing couldn’t be better for companies to embrace SD-Branch, share what the key elements are to look for in a solution, and offer advice on how to get started. Aaron also describes a significant partner and MSP opportunity. “Branches are more important than ever,” says Aaron, adding the convergence cloud, cloud mounted solutions and AI, all make this time “more interesting” and more vital for approaches such as Juniper Networks' SD-Branch.

Visit www.juniper.net

There are all kinds of channel tools which include lists, customer profiles, research based, and many more. None - asses the organizations existing best partners (10 - 20 or more) as in-depth, based on the AI capabilities that are built into PartnerOptimizer.

Dina Moskowitz, CEO and founder of PartnerOptimizer explains to Don Witt of The Channel Daily News how they then apply the base channel profile characteristics to the rest of their channel.  This will identify current partners to invest more time and money developing and those that may need to be sidelined.

Dina Moskowitz

The next step would be to run the profile against their 500,000 plus channel partner list and identify the size of their Total Addressable Market (TAM). Marketing can then determine how to approach the TAM. PartnerOptimizer plays a critical role at this level as well.

Listen in to Dina discuss the technology, the process and the results that are literally at your fingertips.  Some of the comments by current users are amazing. There is no other tool like it, ergo, the best in the world. For channel marketeers, it will be time well spent.

About: They exist to help channel teams discover new partners faster, give them partner insights to be more strategic, and save them tons of time and resources.

PartnerOptimizer is the first-to-market AI-powered platform for the B2B technology channel that enables users to quickly identify new best-fit channel partners to recruit and activate and/or recognize undervalued partners to better engage within their partner ecosystem.

PartnerOptimizer is trusted by global companies in the cybersecurity, cloud infrastructure, communications, business productivity, IoT, networking, IT services, marketing technology, and business intelligence industries, and has received industry recognition from Forrester and Gartner.

For more information, go to: https://partneroptimizer.com/

“You see it in the news every day,” says Travis Volk, Vice President of Global Service Providers, Radware. In recent years, cyber-attacks have soared against the telecom industry. Outages, intrusions, and malicious attacks from independent and state-sanctioned actors have highlighted how vulnerable the telecom infrastructure can be. Because the telecom industry controls much of the nation’s critical infrastructure, a successful attack can have a significant and extensive impact. With the scale, complexity, and frequency of attacks on the rise, carriers will need to raise their game in response. During this podcast, Volk discusses the current risks and potential future threats in the telecom industry and explain what carriers can do to safeguard their critical infrastructure. “The main misconception, that most operators have for themselves, is that conventional tools give them the visibility and control over these modern events.” We learn that this mismatch of traditional tools and today’s attacks, leaves operators very vulnerable to attacks with real economic damage, both in terms of actual disruption, and with lost customers, brand damage and so on. Volk walks us through the scale of the issue and then makes the case for an updated, multifaceted approach to fighting and winning this daily battle.

Visit www.radware.com

Many companies plan to require employees to return to the office in some capacity this year, and two thirds already require some in-office time. According to Vyopta, a leader in digital collaboration and experience optimization, there's renewed interest among customers to understand how workspaces are being used to collaborate among people in the office and elsewhere -- at home, a coffee shop, a hotel room. In this podcast, Mike Tolliver, Director of Product Management at Vyopta, will provide an overview of Space Insights, and how IT, facilities, and real estate teams can track collaboration technology and room utilization to reduce inefficient room usage, and optimize real estate and technology spend. Companies are often empowering employees to choose when and how often they come into the office, and to encourage them to be purposeful about the best environment for the type of work they need to accomplish. Some may come to the office to meet with others and collaborate, others may be looking for a quiet space to focus on higher-level thinking and writing. In order for office space to efficiently support this new paradigm, organizations need data to help guide real estate decisions.

Visit www.vyopta.com

“All these platforms, in one way or another, employers need them, for their employees to actually do their work on a day-to-day basis,” says William Rubio, Chief Revenue Officer at CallTower. In this podcast, Rubio outlines what he describes as the CallTower advantage, a way in which CallTower holds a unique position in the marketplace, weaving together different incumbent systems, apps, platforms, and equipment, into a seamless experience for the employee and a much more unified communications regime for IT managements, and an organizations technology partner, to help manage. Rubio discusses at length a special graphic representation for how these brands work together and how CallTower brings many things, not necessarily originally designed to work with the multi-vendor environment, together into something that’s reliable, robust, and accessible for non-technology workers to use. Rubio discusses how CallTower delivers a true turn-key solution for just about any already existing, and in use, applications and platforms, noting that their approach can help firms who have reasons to continue to use legacy platforms, among many scenarios.

Visit www.calltower.com

“I really can have this experience of a lot of different solutions, from a size perspective, or a use perspective, all under one brand, all under one solutions set, and it really gives a great customer experience in the process,” says Steven Fair, Senior Director, Global Voice & Service Provider Platform Sales at Poly HP. Fair joins Clint Edwards, VP SP and Voice Solutions Engineering and Alliance at Poly HP in this podcast about Poly HP’s offerings and how those offering reflect the idea of offering a comprehensive line up of products that match customer needs, in many environments, many use cases and, today, in the different situations that the customer might find themselves in, over the course of just one working day. “You need technology,” adds Edwards, “… to equalize the conference experience,” reflecting on the common happening of team members attending meetings both virtually and in person. We learn how Poly HP is delivering a set of products that all work together seamlessly with each other, and remain agnostic to available platform or other branded technology physically present or running as an app. We learn more about how the Poly Edge E phone family fits into this larger picture, and about the just announced poly Voyager Free 60 UC Series. The new earbuds combine Poly noise cancellation, advanced microphone and microphone management, and other branded Plantronics, Poly and HP technologies, in a device intended for use over many hours, in different environments.

Poly HP was a major participant and sponsor of the recent Cloud Communications Alliance, Cloud Connections 2023 in Fort Lauderdale, where Steven Fair headlined the Winning in the Hybrid Workplace keynote address.

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The need for Cyber Security personnel around the world has never been greater. In fact, the need continues to grow with the advancement of the technology and, the COVID-19 unveiling of all the security holes in the internet infrastructure.

If you need a cyber security project to get completed and you need people or an organization to make it happen, then do not make things complicated. Go to an organization that certifies Cyber Security experts. Tom Brennan, USA Chairman of CREST speaks with Don Witt of the channel Daily News, a TR publication about CREST’s start in 2006 and growth through to the present with a goal of creating a critical national infrastructure.

Tom Brennan

Listen in and you will learn about CREST, Open Web Application Security Project (OWASP) and OVS (OWASP Verification Standard).

When a company joins CREST, they not only have a huge library of information and certifications that can be achieved, but they also receive leads in specific countries or from around the world.

About: CREST is an international nonprofit membership body that works with governments, regulators, buyers, and suppliers at home and abroad to develop and support internationally recognized initiatives. By representing, supporting, and certifying/accrediting cybersecurity firms and professionals, CREST increases professionalism in the security industry and helps protect the sensitive data of millions of people around the world.

For more information, go to:  https://www.crest-approved.org/

Earlier this week Mitel announced it has entered exclusive negotiations with Atos to acquire Unify, the UC business of the Atos group. The combined company is poised to create a global unified communications (UC) leader and grow Mitel’s business in multiple geographies, segments and solutions. In this podcast interview Graham Bevington, Chief Sales Officer at Mitel, discusses the details around the acquisition, its impact on channel partners and how it will help the company deliver more choice and flexibility in business communications.

Visit www.mitel.com

The great CPaaS bakeoff, cookoff, showcase is done. Recently, the leadership of the cloud communications community converged on Fort Lauderdale, where the CPaaS Acceleration Alliance hosted a special CPaaS Showcase as a part of the CCA Cloud Connections 2023 event. The overall winner of the event was BroadSource. Their secure financial transaction solution won $15,000 and a free membership in the CCA, valued at $10,000. In this podcast, Kevin Nethercott (and his signature special CPaaS jacket, worn for the whole special CPaaS Podcast Series), sits down with Doug Green to review the event and discuss what’s next for the Acceleration Alliance and CPaaS itself. At the same time, Kevin reveals just how close the contest was, as the four contesting companies offered not only different approaches to CPaaS but wholly different use cases.

BroadSource won the overall contest and went home with two more wins, getting the nod as the “people’s choice” and catching the commercial viability win, since their use case, the secure collection of, money with a customer credit card, would be such a common and widespread application. BroadSource was also recognized for ease of use.

Meanwhile, Radisys racked up a big score for innovation, after doing a live demonstration of what Nethercott described as “an elegant API” that enabled direct translation between Mandarin and English in what could be a contact center agent to customer use case. Braidio came in with yet a different approach, offering large enterprise like messaging and engagement tools that could be made available to smaller firms. Vonage came in with a solution that was somewhat like Radisys but offered critical sentiment analysis and got the nod for integration as their solution was seen as working smoothly with platforms such as Salesforce.

“They all did an excellent job,” said Kevin, noting that all four solutions were not only demonstrated as fully operational but are ready to go, available for commercial deployment, today.

Visit Cloud Communications Alliance

Visit Cloud Connections 2023

Visit CPaaSAA

Visit BroadSource

Visit Vonage

Visit Radisys

Visit Braidio

Watch the Podcast Series