The public's being asked to help fund-raise $1.5 million, to buy 8.5 hectares of land on Te Mata Peak in Havelock North. Te Mata Peak is Hawke's Bay's most visited tourist attraction and is managed by the Te Mata Park Trust Board. The problem with its popularity is that its tracks are getting busier but there is one piece of privately owned land land that a new track could be built on to ease the load. Mike Devonshire, Te Mata Park Trust Board chairman, talks about the fund-raising campaign to buy that land.