Canadian hospitals are increasingly relying on donor dollars to make up for government funding cuts. And from Ryan Reynolds’ lol-worthy “bratty kids” campaign for SickKids to UHN’s “number-two hospital in the world” humblebrag, they’re becoming ever more creative and canny about the art of the pitch. So who better to help us survey this hospital branding landscape than legendary ad man and host of CBC’s Under the Influence, Terry O’Reilly? This episode is the second of a two-part series on hospital ads. Check out the first one in our feed.