The Insura-Preneur Podcast

Texas Agency Uses Simple Step-by-Step System for 20% Annual Growth


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Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients.

One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth.

Listen as Mike unravels the secrets to his insurance marketing success, including:

  • How Mike fixed his agency’s ‘leaky bucket’ and created a seamless system to re-capture ‘lost souls’, convert unconverted leads and maximize Customer Lifetime Value.
  • The simple pivot Mike made from ‘Main Street Agency’ to niche marketer (with an greatly expanded territory)
  • His transition from ‘selling insurance’ (and always offering to ‘save, save, save!) to marketing to the deeper ‘what-keeps-’em-up-at-night’ pain.
  • The critical way Mike learned marketing (and the network of peers that holds him accountable for performance).
  • Serious growth-minded insura-preneurs will want to make this conversation their highest priority of the week.

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    The Insura-Preneur PodcastBy Michael Jans

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