The Insura-Preneur Podcast

Texas Agency Uses Simple Step-by-Step System for 20% Annual Growth


Listen Later

Mike Alexander started his agency in a crisis. The ‘Great Texas Mold Crisis’ was sending agencies all over the state into a death spiral. He just purchased a small book with 400 clients.

One of his early - and critical - insights was that it wasn’t going to be enough to do a good job at insurance. He’d have to do a good job at marketing. Fast forward to today. 4000 customers. 20% annual growth.

Listen as Mike unravels the secrets to his insurance marketing success, including:

  • How Mike fixed his agency’s ‘leaky bucket’ and created a seamless system to re-capture ‘lost souls’, convert unconverted leads and maximize Customer Lifetime Value.
  • The simple pivot Mike made from ‘Main Street Agency’ to niche marketer (with an greatly expanded territory)
  • His transition from ‘selling insurance’ (and always offering to ‘save, save, save!) to marketing to the deeper ‘what-keeps-’em-up-at-night’ pain.
  • The critical way Mike learned marketing (and the network of peers that holds him accountable for performance).
  • Serious growth-minded insura-preneurs will want to make this conversation their highest priority of the week.

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Insura-Preneur PodcastBy Michael Jans

    • 4.5
    • 4.5
    • 4.5
    • 4.5
    • 4.5

    4.5

    43 ratings


    More shows like The Insura-Preneur Podcast

    View all
    The Joe Rogan Experience by Joe Rogan

    The Joe Rogan Experience

    227,747 Listeners

    The Glenn Beck Program by Blaze Podcast Network

    The Glenn Beck Program

    26,222 Listeners

    The Ben Shapiro Show by The Daily Wire

    The Ben Shapiro Show

    154,549 Listeners

    Cover 3 College Football by CBS Sports, College Football, Football, CFB, College Football Picks

    Cover 3 College Football

    4,144 Listeners

    Unstoppable Profit Podcast Hosted by Mike Stromsoe by Mike Stromsoe

    Unstoppable Profit Podcast Hosted by Mike Stromsoe

    12 Listeners

    The Insurance Guys Podcast by Scott Howell & Bradley Flowers

    The Insurance Guys Podcast

    205 Listeners

    The Ridiculously Amazing Insurance Podcast by Agency Performance Partners

    The Ridiculously Amazing Insurance Podcast

    18 Listeners

    Vertafore Insurance Podcast by Vertafore

    Vertafore Insurance Podcast

    35 Listeners

    Finding Peak Podcast by Ryan Hanley, Bleav

    Finding Peak Podcast

    154 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,812 Listeners

    Morning Wire by The Daily Wire

    Morning Wire

    26,663 Listeners

    The Tucker Carlson Show by Tucker Carlson Network

    The Tucker Carlson Show

    16,864 Listeners

    Insurance Refocused by Lindsay & Carey Wallace

    Insurance Refocused

    48 Listeners

    The Scratch Agency Podcast by The Scratch Agency Podcast

    The Scratch Agency Podcast

    21 Listeners

    The 47 Morning Update with Ben Ferguson by Premiere Networks

    The 47 Morning Update with Ben Ferguson

    333 Listeners