When the World Comes Comes to Texas is a podcast from our partners at KERA in North Texas exploring what it means to bring the World cup to the Lone Star State. We’re sharing these episodes with very Tuesday night through June 16th.

Episode 5: How to Enjoy Every Kick This World Cup

While football might mean something different here in the U.S. (and Texas specifically), it means something much different around the world. And it has so much merch attached to it as well: everything from jerseys, hats and giant banners called tifos. In this episode, Ron and Miranda sit down with Tom Boyce, owner of London Calling and Crossbar Soccer and Beer to talk about bringing soccer culture from across the pond. They also speak with Jason Rosales Sanchez, Christian Lazalde and Braulio Morales, founders of Tifo Market to talk about their soccer kit swap business.

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