If you want to create a lasting impression as a leader and entrepreneur, you'll need to become really good at telling stories. In fact, Dave's challenge to himself and to everyone else listening in is to start by telling a single story every day.

Sharing the wisdom found in Paul Smith's book The 10 Stories Great Leaders Tell, Dave discusses each of the 10 types of stories and why it's so important to be able to know what each of those 10 stories are for you and your business. When it comes to attracting and retaining customers, clients and talent, stories trump mere facts every time.

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