What’s the best way to structure signups for your online course or other service? While some businesses keep registration open, others deploy the registration window strategy. Does limiting signups to windows create scarcity and drive interest? Does keeping it open encourage signups all year long? In this rebroadcast episode, we go over the ups and downs of both approaches, and help you decide which is appropriate for your business goals. Click play!

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Why are you in business? How does what you believe inform the way you do business? These questions are a little on the esoteric side, but they’re vital for entrepreneurs. That’s why we’ve welcomed today’s special guest teacher, Briana Borten. She’s here to explain how to align your business goals with your personal values, and how to integrate entrepreneurship with your personal development. Learn how to put your business in the greater context- click play!

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Follow Briana @Dragontreespa on Twitter
Download a free chapter of her book at thewelllifebook.com
Visit her websites dragontreeapothecary.com and brianaborten.com

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Content marketing requires a lot of (wait for it) content! So what’s the key to consistently creating enough to meet your needs? Today’s listener Q&A is all about the strategies we use to keep the content flowing, and the laziness at bay. We share some specific tricks for staying focused, creative, and productive day after day. Learn how to build the habits that keep the good stuff coming. Click play!

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Firing happens. It’s a reality of business, and it’s important to do it right. In this popular archived episode, we went over how to fire employees the right way. By offering your firee dignity, respect, and hope for the future, you can make the tough thing easier- and save your business in the process. Hear what a “good” firing looks like. Click play!

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MBA131 How to Fire an Employee

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What’s your product worth? Many business owners assume that the lower the price, the better the chance it’ll sell. But the high-end market has its own logic, one that anyone can understand. Today we discuss the benefits of selling high-value products at high prices. Not only can it work, it can be even easier than selling cheaper products to more customers! Click play!

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Scared to raise your prices? You shouldn’t be! Done right, a price hike can give your business a boost. It doesn’t have to cost you a single customer. In fact, it can bring you more. In this rebroadcast, we explained how to raise prices in a way that maintains your current customers’ level of satisfaction and brings new business to your door. It can be done- click play!

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Loyalty is the greatest asset. In today’s episode, we explain how earning personal loyalty is better in the long run than earning money. While money has an immediate, quantifiable effect, loyalty pays off in ways that drastically improve your bottom line- when you least expect it. We offer powerful examples of how loyalty has benefited businesses like no other investment can. Profits rise and fall, but loyalty is steady. Click play!

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Fun matters! In this archived episode, we took on a topic that’s ignored way too often: the need to have fun in business. This isn’t feel-good fluff; your level of enjoyment in the business directly affects the bottom line. We discussed how, and what to do if the fun just isn’t there. If you’re not enjoying your business, you might as well have a conventional job. Click play!

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Looking for a brutally honest approach to life and business? Have we got the book for you! This week’s must-read for the entrepreneur is Mark Manson’s The Subtle Art of Not Giving a F*ck, and the title tells you exactly what makes this book great. Direct and practical, Manson hammers home the notion of prioritizing your values and devoting your energy to what matters most. As for the rest…eff it! The language is foul, but the message is valuable. Click play!

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Essentialism: The Disciplined Pursuit of Less

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The Subtle Art of Not Giving a F*ck
By Mark Manson

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Our listeners have questions, and we have answers! This weekend, someone wants to know if writing a book is truly a must. Can you really establish your credibility without being an author? We discuss why books are such powerful tools for building your brand- but how they’re not the only option. Tune in, and hear how authority comes from many different places. Click play!

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