The way buyers interact with businesses has changed. Buyers no longer want to interact with multiple car dealerships when buying a car, instead preferring to search online and conduct their own research. It is important to meet those changes and understand your customer’s language and needs.

Our guest teacher Steven Mark Kahan shares his expertise on modern digital marketing strategies to help increase revenue growth. Buyers now rely on digital content to make purchasing decisions, therefore, getting found online is crucial for digital marketing success. 

Omar shared a tip on how to know what to offer, what to sell, and what language to use in marketing and sales which in turn will also help you create a better product. 

Learn how to understand your customer’s language, what drives their buying behavior, and how to create superior content that converts leads into paying customers. Join us for actionable steps towards implementing a successful high velocity digital marketing program. Click Play at the top of the page!

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beastartupsuperstar.com

The post MBA2328 Guest Teacher – Steven Mark Kahan – How to set in motion a modern digital marketing strategy & increase revenue growth appeared first on The $100 MBA.

Are you optimizing for the wrong things in your business? It can be easy to focus on the wrong things in your business and lose sight of why you started in the first place. In this episode, we dive into the importance of planning and focusing on the right goals.

It's essential to take a step back and evaluate whether the actions you are taking in your business are optimized for the goals you set out to achieve. By reflecting, setting clear goals, and prioritizing what you optimize for, you can build a financially viable business that aligns with your values. 

Remember, you can only optimize for one thing at a time, so choose wisely! So, how do you choose what to optimize for?

Omar covers the different ways in which businesses can optimize for profit or growth and the risks involved in each strategy. Tune in to learn how to optimize your business for success. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Inflation affects businesses and consumers alike, and the decision to raise prices is a difficult one for many entrepreneurs. In this episode, we dive into the question of whether or not you should raise your prices with inflation. 

It's important to note that even successful companies like McDonald's would go out of business if they continued to sell their products at extremely low prices. High inflation rates have been observed in some countries in the last year, putting companies under pressure and leading to layoffs. Increasing prices once a year can help bridge the gap between costs and margins for businesses.

While the decision to raise prices may be difficult, it's a smart entrepreneurship strategy to recognize when your business needs to raise prices in order to stay afloat and to invest in the growth and improvement of your product or service. 

In this episode, you will learn valuable insights on how to raise prices strategically and thoughtfully without alienating your customers. Whether you are facing financial pressure or looking for ways to invest in the growth and improvement of your business, this episode offers practical advice and actionable steps for boosting your bottom line. Listen in to learn how to raise prices effectively and ensure the continued success of your business. Click Play!

To submit your questions, visit 100mba.net/q.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you struggling to keep up with the day-to-day tasks of your business, leaving you with less time to focus on growing your business? If so, then you don't want to miss today’s Guest Teacher lesson with John McKenna on How to leverage a virtual assistant to scale your business.

John McKenna, CEO of Peachtree VA, shares his expertise on using virtual assistants to help grow your business, taking you through the process of how to hire them and delegate tasks effectively.  To determine which tasks to delegate, business owners should conduct a time study, identify pain points, and keep a list of tasks they want to do more or less of. 

Also Omar provides a simple method for business owners to determine which tasks to delegate by assigning a dollar value to each task. 

Listen in to this episode for practical tips on delegating and scaling your business with the help of a virtual assistant. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you struggling to keep up with the day-to-day tasks of your business, leaving you with less time to focus on growing your business? If so, then you don’t want to miss today’s Guest Teacher lesson with John McKenna on How to leverage a virtual assistant to scale your business.

John McKenna, CEO of Peachtree VA, shares his expertise on using virtual assistants to help grow your business, taking you through the process of how to hire them and delegate tasks effectively.  To determine which tasks to delegate, business owners should conduct a time study, identify pain points, and keep a list of tasks they want to do more or less of. 

Also Omar provides a simple method for business owners to determine which tasks to delegate by assigning a dollar value to each task. 

Listen in to this episode for practical tips on delegating and scaling your business with the help of a virtual assistant. Click Play at the top of the page!

Show Links

Peachtree VA

The post MBA2325 Guest Teacher – John McKenna – How to leverage a virtual assistant to scale your business appeared first on The $100 MBA.

The first and most important lesson for new entrepreneurs: don’t try to create the “perfect” product or service. Instead, start with an MVP — a Minimum Viable Product you can improve on.

That’s how you find out for sure that your idea is worth investing more time and money in, while simultaneously building the foundation of your customer base.

An MVP is a basic version of your product that’s good enough to get the job done, and lets you solicit valuable feedback for how to perfect it. It's all about smart resource management — sell a basic version, then let your product fund its own development.

Of course, an MVP launch is a different animal from the launch of a “finished” product or new feature.

Today, we’ve got a step-by-step game plan for your MVP launch. From sparking interest and marketing your MVP, to launching it and gathering that all-important real-world feedback, you’ll learn how to start your business in a smart, sustainable way that you can build on.

Take the guesswork out of designing the right product for your audience. Lower your own risk and investment into something that isn’t road-tested. Start small, and win big — Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s a common problem for newer and smaller teams: they have the goods, they have the skills, but they’re untested. Unproven. And they don’t trust themselves to make decisions on their own. 

In business, confidence is earned. But it can also be fostered and cultivated by a great leader.

It’s Q&A Wednesday, and we’ve got a listener whose team is great at everything they do, but just can’t seem to believe in themselves enough to unleash their full potential. Can anything be done? If so, what actually works? Will people really believe it if you just tell them they’re awesome?

You can give your team confidence. Today, we explain how.

Whatever business you’re in, part of a founder’s job is to get the most from their team. A great deal of that will depend less on telling them what to do, and more on trusting them. In this episode, we share a few effective strategies for showing and telling your employees why they’re the best.

Give your team a few reasons to believe in themselves, and they’ll rarely let you down. Click Play!

To submit your questions, visit 100mba.net/q.

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Struggle to write great copy? Hit a wall when you’re trying to craft that perfect email campaign or video script? We’ve got a tool that’ll help you find the perfect narrative and turn you into an ace copywriter.

…and no, they’re not a sponsor, and we’re not an affiliate. This thing just rocks. 

Today is a rare “Must Have” product review of Storyteller Tactics.

Storyteller Tactics is a deck of cards, each one a surefire recipe for compelling copy. No more guessing games or writer's block. These cards are like a “fast forward” button for creating engaging narratives for marketing and sales, using proven tactics to hook your audience and boost conversions.

If copywriting isn’t your thing (or even if it is), this product is invaluable.

Whether it's social copy, persuasive email campaigns, or dynamic video scripts, Storyteller Tactics is your secret weapon for copy that resonates and drives action.

Learn how to use this incredible tool — and why you should. Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hit a sales slump? Is the ‘Profit’ side of your Profit & Loss sheet looking less than ideal?  The solution might be as simple as two words: Retargeting ads. These. Things. Work.

Today, we explain how.

In our experience, retargeting is an incredibly efficient, cost-effective way to create new customers and get the chance to turn them into lifers. In this episode, we unpack exactly how to set up and execute your campaigns — and give your business the momentum it needs. 

With a little guidance, it’s easier than you might think. 

You might think of retargeting as something for businesses with a lot of tech-spertise, or a lot of money. That’s not the case! Even with a minimal investment, you can see substantial returns. It's not magic; it's just basic, effective strategy.

Learn it now, and use it forever.

Hear the mechanics of retargeting, why it works, and how to tailor it for your business. We'll provide the technical details, along with straightforward, actionable steps you can take the minute the episode ends. Your customers are out there, and retargeting can find them — Click Play!

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Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hit a sales slump? Is the ‘Profit’ side of your Profit & Loss sheet looking less than ideal?  The solution might be as simple as two words: Retargeting ads. These. Things. Work.

Today, we explain how.

In our experience, retargeting is an incredibly efficient, cost-effective way to create new customers and get the chance to turn them into lifers. In this episode, we unpack exactly how to set up and execute your campaigns — and give your business the momentum it needs. 

With a little guidance, it’s easier than you might think. 

You might think of retargeting as something for businesses with a lot of tech-spertise, or a lot of money. That’s not the case! Even with a minimal investment, you can see substantial returns. It’s not magic; it’s just basic, effective strategy.

Learn it now, and use it forever.

Hear the mechanics of retargeting, why it works, and how to tailor it for your business. We’ll provide the technical details, along with straightforward, actionable steps you can take the minute the episode ends. Your customers are out there, and retargeting can find them — Click Play at the top of the page!

Show Links

The $100 MBA Course

The post MBA2321 Why Retargeting Ads Are a Must if You’re Struggling With Sales + Free Ride Friday appeared first on The $100 MBA.