The powerful idea behind Ron Lynch’s “$1,000 Cup of Coffee” and why charging for your time can dramatically shift how people perceive and apply your advice. Whether you're building your brand or guarding your time, this episode will change how you think about value and influence.

Here’s a glance at what you’ll discover in this episode: 

• 💰 Ron Lynch’s $1,000 Cup of Coffee – How charging for coffee meetings transformed his business and filtered serious people from time-wasters.
• 🔄 The Psychology of Paying – Why people value advice more when they pay for it, and how generosity without boundaries leads to burnout.
• ✋ How to Say “No” Without Feeling Like a Jerk – Tools for protecting your time, avoiding awkward meetings, and maintaining your energy.
• ⚙️ The Power of Positioning – Lessons from luxury dining, business consulting, and pricing perception that change how you show up.
• 🔍 VCR Formula: Vision, Capability, Reach – Dean Jackson’s simple yet powerful framework to turn connections into business breakthroughs.
• 📚 Why Giving Away Free Stuff Doesn’t Work (Even When It’s Awesome) – The hard truths about free advice in addiction recovery and business.
• 🎯 Creating Impact Through Distribution – Joe’s story of going viral (on accident) and why reach is often more powerful than expertise.

If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at https://geniusnetwork.com.