In this episode, Gary talks about the 3 biggest mistakes he made in scaling up his business. He also talks about the importance of having a personal brand in getting more leads fast. He shares 5 steps on how to generate better quality leads, and how to attract the right type of customers and clients into a business. Gary says that even if you're an expert in the job that you do on a day-to-day basis, it doesn't mean you're going to be a good business owner or a good entrepreneur. He suggests that coaching helps you understand more about who you need to become and your business or brand as a whole. He also talks about the power of improving your own knowledge, having the right people around you - including the right coaches and mentors - and valuing the marketing aspect of your business.

What Is Covered In Today's Episode Of The PRO Podcast:

• Gary does a deep dive into the three biggest mistakes a person can make when scaling and trying to grow a business. He explains why these mistakes are so detrimental to your business growth.
• Lead-generation and marketing with your target audience in mind. He talks about the five steps to marketing, and generating more and better quality leads, including building your audience, having assets, and converting your leads.
• Entrepreneurship and leadership qualities. Being an entrepreneur also means becoming a generalist in multiple areas.
• Learning and development are very important elements of any skill. He talks about how these relate to marketing and how it can help you improve your marketing strategies.
• The importance of being sure you're delegating roles and responsibilities to the right people. Key result areas and income generating tasks are paramount to your success.

We hope you enjoyed today's episode, please make sure you subscribe, rate and review the show on your favourite platform.

Key Takeaways:

• Learning and development can be the key asset you're missing in growing your business.
• Being able to identify and rectify mistakes while growing a business is essential to the actual growth of the business.

Channels:

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Visit the Financial PRO website www.financial-pro.com

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