Erick Apuy is building an empire from his home base in San Jose, Costa Rica. His agency, Interaction, is one of the most awarded in the region. Their love of problems and context help them help their clients in ways that involve advertising but only if they have to. For instance, they helped a hydroelectricity company make money from crypto.

In this episode, I chat with Erick and Monica Gonzales, Interaction's strategic planning lead, to find out how they go about their work.

You can find Interaction here: https://interaction.cr/

**

You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠

**

Next strategy event:

The Sweathead Strategy Summer Camp - Starts July 18, 2023

Details: http://www.sweathead.com.

**

Sign up for our newsletters:

https://sweathead.com/newsletter/strategy-for-life/

**

Sweathead is a support group for strategists and account planners around the world. 

We host conferences, online courses, live events, and podcasts. We also train companies.

Find out about our company training here: ⁠https://sweathead.com/teams/⁠