The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

By The Agile BrandBusiness Marketing

The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX episodes

January 12, 2024 #470: Great data equals great advertising with Gruia Pitigoi-Aron, The Trade Desk
Today we’re going to talk about the importance of great data in digital advertising, and how brands can maximize business impact by utilizing it correctly.
To help me discuss this topic, I’d like to welcome Gruia Pitigoi-Aron, SVP Product at The Trade Desk.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
The Trade Desk website: https://www.thetradedesk.com/
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
26 min
January 10, 2024 #469: Agility in the enterprise using a composable approach with Matt Biilmann, CEO of Netlify
Netlify recently announced the findings of The State of Web Development, previously known as the Jamstack Community Survey, which is a guide to the trends and strategies shaping the future of web development.
Today we’re going to talk about some of the findings in this report, including building agility into the enterprise through a composable approach to an organization’s digital presence.
To help me discuss this topic, I’d like to welcome Matt Biilmann, CEO at Netlify.
Matt - welcome to the show!
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
Netlify website: https://www.netlify.com
Netlify report: https://streaklinks.com/Bxb2h1dUVFh070U5bQXkCVh2/https%3A%2F%2Fwww.netlify.com%2Fresources%2Febooks%2Fthe-state-of-web-development-2023%2F
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
32 min
January 08, 2024 #468: Recruitment advertising to find the best candidates with Neil Costa, HireClix
Today we’re going to talk about successfully finding the right candidates in a continually challenging job market, and how recruitment advertising plays a role in this.
To help me discuss this topic, I’d like to welcome Neil Costa, Founder & CEO at HireClix.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
HireClix website: https://www.hireclix.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
21 min
January 05, 2024 #467: Making a meaningful impact with your brand in 2024 with Mark Nardone, CMO at PAN Communications
Today we’re going to talk about how to make a bigger and more meaningful impact in highly competitive industries, and get some insights on what we learned from 2023 and what that means for brands and marketing leaders in 2024.
To help me discuss this topic, I’d like to welcome back to the show Mark Nardone, Chief Marketing Officer at PAN Communications.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
PAN Communications website: https://www.pancommunications.com/
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
34 min
January 03, 2024 #466: Inclusivity and Innovation as Competitive Advantage with Johane Domersant, John Deere
It’s increasingly clear that businesses that invest in their employees to achieve great employee experience are investing in their own future. To achieve this, inclusion across the organization, programs for professional development, and opportunities for employees to pursue their passion and purpose are critical for businesses.
Today we’re going to talk about how leading organizations need to think about diversity and inclusion as a competitive advantage, as well as a benefit to all involved.
To help me discuss this topic, I’d like to welcome Johane Domersant, Global Head of Human Resources at John Deere.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
John Deere website: https://www.johndeere.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
28 min
December 29, 2023 #465: Prioritizing the right data and signals with Prasaana Dhungel, GrowByData
First, there was the promise of big data solving many of our business challenges, yet now here we are, flooded with data, and many business are having a hard time knowing what to prioritize and which data to pay attention to.
Today we’re going to talk about prioritizing the right data and signals to make a meaningful impact on your business.
To help me discuss this topic, I’d like to welcome Prasanna Dhungel, Managing Partner at GrowByData.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
GrowByData website: https://www.growbydata.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
31 min
December 27, 2023 #464: AI and Creative Work with Toby Barlow, Lafayette American
Today we’re going to talk about the role of artificial intelligence in creative roles and creative work, and how they can work together, conflict, and all of the above.
To help me discuss this topic, I’d like to welcome Toby Barlow, Co-Founder and Creative Chief at Lafayette American.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
22 min
December 25, 2023 #463: AI and Cybersecurity with Gary Guseinov, CEO at RealDefense
Today we’re going to talk about AI and cybersecurity, and the promises, myths, and reality of how the two can work together to keep businesses and customers more secure.
To help me discuss this topic, I’d like to welcome Gary Guseinov, CEO at RealDefense.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
26 min
December 22, 2023 #462: Collaboration for successful experimentation with Collin Crowell and James McCormick
Today we’re going to talk about collaboration between product and marketing teams and how, when done well, this can drive business growth and an improvement in the customer experience overall.
Some of what we will be discussing will be directly from Kameleoon’s 2023 Experimentation and Growth Survey and report, and we’ll make sure to put a link to access that report in the show notes.
To help me discuss this topic, I’d like to welcome Colllin Crowel, VP of Growth at Kameleeon and James McCormick.
Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
Kameleoon website: https://www.kameleoon.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
30 min
December 20, 2023 #461: Raising the stakes of stakeholder design with Curt Schreiber, VSA Partners
One of the biggest challenges business leaders face today is managing multiple stakeholders. For the past half-century, most CEOs have simply sought to please board members and shareholders, with less regard to other stakeholders like employees, government entities or suppliers. But as demands for corporate responsibility have increased, CEOs are under increasing pressure to cater to a wide variety of stakeholder needs, and to find solutions that deliver across diverse groups.
Today we’re going to talk about stakeholder design and how to approach it, and related approaches like horizontal thinking, to benefit the business, all of its stakeholders, as well as its customers.
To help me discuss this topic, I’d like to welcome Curt Schreiber, Chief Creative Officer at VSA Partners.

Resources
PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding!
VSA Partners website: https://www.vsapartners.com/
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Hosted on Acast. See acast.com/privacy for more information.
26 min

About The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

From the publisher's feed

Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform…