The AI Movement with Brooke

Paid partnership: This episode includes paid promotional content from Omnisend.

AI adoption can save a team hours without improving business results. After over a decade in marketing, Bernard Meyer now leads AI operations at Omnisend, despite not coming from a technical background. He explains why teams need to measure AI by the outcomes they want, then test whether their AI workflows deliver. 

We chat about making AI a daily habit, where human judgment still matters, and what changes when e-commerce teams connect Omnisend to AI assistants. If you're deciding how to bring AI into your own work, this is a practical look at what effective adoption takes.

In this conversation:

- Why Omnisend shifted from tracking hours saved to measuring business outcomes

- How AI helped the sales team move from 25% to 100% of follow-up emails sent within 24 hours, with people reviewing before sending

- Why teams need to test AI workflows before putting them into use

- Where creative work still depends on human judgment

- What Omnisend's MCP connection with AI assistants makes possible

- Why Bernard sees building as one of the best ways to learn AI

- How AI can help or hurt the connection between a business and its customers

Partner

Omnisend is an email and SMS marketing platform used by more than 200,000 brands. By connecting Omnisend’s MCP directly with ChatGPT or Claude, you can review campaign performance, uncover what needs attention, create client-ready reports, and take action without manually moving data between tools.

Learn more: www.omnisend.com/ai/mcp/

About Bernard

Bernard Meyer is Omnisend's AI Operations Manager, where he leads AI adoption and builds workflows and automations across the company. Before moving into AI operations, he spent more than 12 years in marketing, communications, and content.

Connect with Bernard on LinkedIn

Timestamps

00:00 Bernard's move from marketing to AI operations

03:18 Making AI a daily habit

07:07 AI-assisted sales follow-up

09:13 Measuring business outcomes, not hours saved

11:00 Testing AI workflows before launch

13:21 Where creative work still needs human judgment

16:08 Connecting Omnisend to AI assistants with MCP

23:09 Building as a way to learn AI

27:13 AI and real customer relationships

Listener offer

Save 5% on Leela Quantum Tech with code BROOKE:

https://leelaq.com/?ref=Brooke

I earn a commission if you purchase through my link, at no additional cost to you.

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

When someone asks AI which business to choose, what gives it a reason to recommend yours? PR strategist Gloria Chou joins me to explain why she sees credible third-party coverage as an increasingly important part of AI visibility. Her argument: getting attention is only part of the job. Businesses also need evidence of their expertise beyond their own websites.

We explore how podcast interviews and editorial mentions can contribute to that credibility, plus how small businesses can approach PR without a large agency budget. Gloria also shares how she uses AI behind the scenes to spend less time on repetitive work and more time serving her clients.

If you're wondering where to focus your marketing as search habits change, this conversation offers a practical place to start.

In this conversation

• What Gloria means by "trust signals" and why she prioritizes consistent media coverage
• Why smaller, relevant publications belong in your PR strategy
• How she uses Perplexity to research timely story angles and develop a first pitch
• Where Claude and ChatGPT fit into her workflow, and why she edits before sending anything
• How she's adapting her PR program to help clients move from learning to taking action
• The work she keeps for herself, including relationships and decisions that need her judgment

About Gloria

Gloria Chou is an award-winning PR strategist, AI visibility expert, and host of the Small Business PR Podcast. She has helped hundreds of founders and small businesses earn media coverage without relying on large agencies or insider connections.

Connect with Gloria

Explore Gloria's work and free PR masterclass:
 https://www.gloriachoupr.com/

Shop Small Business Guide:
 https://gloriachoupr.com/shopsmallbizguide

Listener offer

Save 5% on Leela Quantum Tech with code BROOKE:
 https://leelaq.com/?ref=Brooke

I earn a commission if you purchase through my link, at no additional cost to you.

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

Ximena Paul is the CEO and co-founder of Nala, an AI-powered HR platform focused on performance management, talent reviews, succession planning, and workforce planning. We talk about how AI could make employee feedback more useful, why quiet high performers may become easier to see, and how the manager's job changes when AI takes over more of the process work.

As AI gets better at tracking performance and spotting patterns across a company, it may start changing who gets promoted at work. Ximena believes AI can help make talent decisions more data-informed, but the final call still needs to belong to people.  

If you manage people, lead a team, or are thinking about what makes someone valuable at work now, this episode gives you a clearer way to think about what good leadership looks like as AI becomes part of the workplace.

In this conversation:

•  How AI can make employee reviews less dependent on one manager's opinion 
•  Why high performers can get overlooked when visibility matters more than results 
•  What managers need to get better at as AI handles more process work 
•  Why Ximena believes AI should inform talent decisions, not make them 
•  How companies are starting to plan for teams made up of people and AI agents 
•  Why workforce planning is shifting from fixed roles toward skills 

Connect with Ximena

LinkedIn: https://www.linkedin.com/in/ximena-paul/

Learn more about Nala, the AI Powered Talent Management platform serving organizations across the U.S., Latin America, and Europe at Nalarocks.com

Mentioned in this episode

•  AI-powered performance reviews, People analytics, Workforce planning, Skills-based talent planning, AI agents in the workplace

Stay connected with The AI Movement

The AI Movement Podcast explores how AI is changing the work we do and what we choose to build next. Follow the show on Apple Podcasts or Spotify for new conversations each week.

Listener offer

Save 5% on Leela Quantum Tech with code BROOKE.

Affiliate disclosure: I may earn a commission if you purchase through this link, at no additional cost to you.

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

After experiencing three pregnancy losses, Melissa Ablett-Jordaan couldn't stop thinking about the support she wished existed. She eventually left her COO role and founded Sibyl, an AI companion designed to support women through pregnancy loss. We talk about becoming a first-time founder and the responsibility of building something people may turn to during a deeply vulnerable moment.

Recorded live at eMerge Americas 2026, this conversation goes inside the decisions behind Sibyl. I ask Melissa what "clinically grounded" means beyond the marketing language, how she approaches sensitive data, and where she draws the line between AI support and professional care.

If you've spotted a problem through your own life experience but aren't sure you're qualified to build a business around it, her founder story is worth hearing!

In this conversation

• How hundreds of conversations with women and care providers helped shape the product
• Why Sibyl draws on a knowledge library developed with doctors and psychologists
• How Melissa is designing boundaries that encourage users to take breaks from the app
• The differences she's noticed between building a company in the Netherlands and the U.S.

About Melissa

Melissa Ablett-Jordaan is the founder of Sibyl and former Chief Operating Officer of Cambridge Innovation Center, where she helped grow the team from 50 to 300 people. An American based in the Netherlands, she had experience scaling companies but had never worked with AI before starting Sibyl.

Explore Sibyl:
https://www.sibyl.care/

Stay connected with The AI Movement

The AI Movement Podcast explores how AI is changing the work we do and what we choose to build next. Follow the show on Apple Podcasts or Spotify for new conversations each week.

Listener offer

Save 5% on Leela Quantum Tech with code BROOKE.

Affiliate disclosure: I may earn a commission if you purchase through this link, at no additional cost to you.

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

How does an enterprise move from experimenting with AI to building it into the way the company actually operates? CMO Nicole Baer shares what that process looked like behind the scenes, from what she calls AI "recess" to a more focused enterprise AI adoption plan.

Recorded live at eMerge Americas 2026, Nicole Baer joins Brooke to share how Carta was turning individual AI experiments into systems its employees and customers could use.

Nicole also explains Carta's work on what it calls the first agentic ERP for private markets. ERP stands for enterprise resource planning, a connected system for managing a company's core operations. She shares how the acquisitions of Accelex for LP reporting and ListAlpha for CRM helped Carta bring more private-market workflows into one platform.

If your company is trying to turn individual AI experiments into systems an entire team can use, this conversation gives you a useful look at what that shift requires.

In this conversation

• How Accelex and ListAlpha fit Carta's agentic ERP for private markets
• How Carta introduced Claude Enterprise and trained marketers to build their own skills and agents
• Why Carta tests an AI vendor against one deep use case before expanding it
• How AirOps, Evidenza, and Storydoc fit into Carta's marketing stack
• What Carta Change Agents does for customers using Carta's Claude plugins
• Why curiosity is no longer enough when interviewing for a marketing role
• How content engineering, marketing engineering, and go-to-market engineering are changing traditional jobs

About Nicole

Nicole Baer is the Chief Marketing Officer of Diligent. At the time of this interview, she served as Chief Marketing Officer of Carta, where she led global marketing as the company expanded its platform for founders, investors, and private-market organizations. Her previous leadership experience includes roles at Logitech and Zendesk.

Connect with Nicole

• Connect with Nicole on LinkedIn

Explore Carta

Stay connected with The AI Movement

The AI Movement Podcast explores what AI is changing beyond the technology itself: how we build businesses, lead teams, define our value, make ethical decisions, and navigate the future of work.

Follow The AI Movement Podcast on Apple Podcasts and Spotify so you don’t miss a new conversation.

Listener offer

Save 5% on Leela Quantum Tech with code BROOKE.

Affiliate disclosure: I may earn a commission if you purchase through this link, at no additional cost to you.

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

Noelle Russell, Founder and Chief AI Officer of the AI Leadership Institute and former AI leader at Microsoft and Amazon Alexa, joins me to break down what responsible AI leadership looks like as companies move beyond experimentation and begin building more autonomous AI systems. 

Recorded live at eMerge Americas 2026, this conversation explores why your values should be built into the AI you use, what organizations should consider before automating more of their work, and why clarity of thought may be one of the most valuable skills we can develop right now.

In this conversation:

• Why Noelle compares a new AI system to a baby tiger
• What constitutional AI means and how it keeps systems aligned with your values
• Why companies should evaluate value, risk, and complexity before choosing an AI use case
• How security, accuracy, and trust determine whether an AI pilot succeeds
• What founders and leaders should think carefully about before automating
• Why people may become less receptive to AI salespeople and relationship builders
• How custom GPTs and focused AI systems can solve specific business problems
• Why clarity of thought matters more than technical experience when building with AI

About Noelle

Noelle Russell is a multi-award-winning AI executive, entrepreneur, keynote speaker, bestselling author, and Founder and Chief AI Officer of the AI Leadership Institute.

She is a five-time Microsoft AI MVP and was named the number one agentic AI leader in 2025. Noelle has led teams at NPR, Microsoft, IBM, AWS, and Amazon Alexa and is the author of Scaling Responsible AI and Custom GPTs.

Connect with Noelle

• Learn more about Noelle Russell
• Explore the AI Leadership Institute

Mentioned in this episode

• Constitutional AI, Reinforcement Learning, AI Safety systems, System Prompting
• EU AI Act for Global Nationals
• Marbelism Agents, Custom GPTs, Claude Skills, and Google Gems

If you are excited about what AI makes possible but do not want to lose the trust, relationships, or values behind your work, this episode is for you.

Explore eMerge Americas I’ll be attending the Miami AI Summit. Learn more and register to join me there.

Stay connected with The AI Movement

The AI Movement Podcast, formerly How I AI, looks at what AI is changing beyond the technology itself: how we define our value, build businesses, lead, create, make ethical decisions, and ultimately how this shift is reshaping work, culture, and the lives we are choosing to build.

Listener offer

Save 5% on Leela Quantum Tech with code BROOKE. Affiliate disclosure: I may earn a commission if you purchase through this link, at no extra cost to you.

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

Miami's tech scene took years of deliberate work to build. Melissa Medina, CEO and Co-Founder of eMerge Americas, joins Brooke to share how a conference created to fill a gap became a year-round platform for founders, investors and emerging technology.

Season 2 opens with a conversation about what deserves attention now. Melissa explains how she looks past AI branding to find real customer traction. She also shares why quantum deserves more attention and why first-time adopters should begin before they feel ready.

If AI still feels like a room where everyone else knows more than you, this episode is for you.

In this conversation:

• How Melissa and her father built eMerge Americas
• What helped Miami grow into a global technology hub
• How investors separate meaningful AI companies from trend-chasing
• Why Melissa is bullish on quantum and deep tech
• The growing connection between technology and national security
• How the eMerge Global Startup Accelerator supports early-stage founders
• Melissa's advice for people who feel intimidated by AI

About Melissa

Melissa Medina is the CEO and Co-Founder of eMerge Americas and a Partner at Medina Ventures. She has more than 20 years of experience as an entrepreneur, investor, community leader and philanthropist.

Under her leadership, eMerge Americas has grown into a global technology conference that attracts more than 20,000 attendees from over 50 countries. The organization also supports South Florida's technology community throughout the year with summits, startup programs, workshops and investment resources.

Connect with Melissa

• Learn more about Melissa Medina
• Explore eMerge Americas

Mentioned in this episode

• View eMerge Americas events and startup programs
• I’ll be attending the Miami AI Summit. Learn more and register to join me there.

Listener offer: 

Save 5% on Leela Quantum Tech with code BROOKE. Affiliate disclosure: I may earn a commission if you purchase through this link, at no extra cost to you.

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

The AI Movement with Brooke explores how entrepreneurs, founders, creatives, and leaders are navigating the rapidly changing world of AI.

Through real conversations with people building, experimenting, pivoting, and growing with AI, Brooke goes beyond the latest tools to uncover how this technology is changing the way we work, make decisions, build businesses, create, and define success.

Each episode brings you inside the ideas, lessons, tensions, and opportunities shaping business and culture right now. From founder stories of AI in action to bigger conversations about creativity, ethics, career reinvention, leadership, and building a more intentional life in an AI-powered world.

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

I’m taking you inside She Ships, a live build workshop I co-hosted with Marian Bacol during New York Tech Week. It is a behind-the-scenes replay from inside the room, created for anyone curious about vibe coding, AI-powered building, and what becomes possible when ideas move from notes app to live prototype.

Recorded live at Antler New York, this episode captures the energy of the room as we walk attendees through the early stages of building with AI. 

I open with a clarity exercise to help attendees identify what they are uniquely qualified to create, who their idea is for, and why it matters. Marian then guides the room through a live build session using Claude and Lovable, showing how to move from idea to prompt to published product.

Topics Covered

• How to identify what you are uniquely qualified to create
• Using Claude to brainstorm, clarify, and create stronger prompts
• Using Lovable to build landing pages, quizzes, prototypes, speaker pages, press kits, and simple apps
• Why “working, not perfect” is often the most important first milestone
• What it means to build with intention instead of chasing AI novelty

Huge thank you to Antler New York for hosting us during New York Tech Week. Antler backs founders at the earliest stages and supports obsessed builders from idea to launch. Learn more about Antler: https://www.antler.co/us

Connect with Marian Bacol: https://www.linkedin.com/in/marianbacol

Want to Bring This Experience to Your Event?

Brooke Gramer hosts and moderates conversations at the intersection of AI, entrepreneurship, brand strategy, and emerging technology. She is available for live panel moderation, conference programming, event curation, founder conversations, workshops, and live podcast experiences.

For event curation, hosting, moderation, workshops, or live podcast collaborations, contact Brooke below.

Watch the Video Replay on YouTube:
https://youtu.be/ZIsO2Lgz3XU

Ready to cut through the AI overwhelm? Explore all my resources in one place → https://stan.store/BRXSTUDIO Free AI Guide • 45-Minute AI Jumpstart • How I AI Companion GPT

Support your body against EMFs with Leela Quantum Tech - 5% off with affiliate code: BROOKE

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.

I’m joined by Thiago E. Ferreira, Founder and CEO of Elevate AI Consulting and Adjunct Professor at the University of Miami, for a practical conversation on one of the biggest questions facing businesses right now: how do you get your business found and recommended in ChatGPT, Claude, Gemini, and AI search?

Thiago breaks down how his own firm consistently appears as a top recommendation for AI consulting in Miami, competing for visibility alongside much larger firms. He explains why traditional SEO is evolving, how AI tools evaluate credibility, and what small businesses can do right now to improve their chances of showing up in AI-generated answers.

I also take you behind the scenes of my own client work with a South Florida dental practice that wanted to show up when potential patients searched for a dentist through ChatGPT, including the AEO, FAQ, schema, visibility, and AI enablement work we built together.

Whether you are a local business owner, consultant, entrepreneur, marketer, or founder, this episode will help you understand what it actually takes to build visibility in the age of AI search.

🔥 Topics we cover:

-- How to get your business found in ChatGPT, Claude, and Gemini
 -- What Answer Engine Optimization, or AEO, actually means
 -- Why credibility, case studies, testimonials, and reviews matter for AI visibility
 -- Why your website, LinkedIn, Google Business Profile, and other online information need to match
 -- How podcasts, media mentions, and third-party authority can strengthen visibility
 -- Why businesses should optimize around real customer prompts, not just keywords
 -- How Thiago’s firm competes for AI search visibility alongside much larger consulting companies
 -- How hands-on AI training can create immediate ROI inside organizations
 -- Why Thiago believes AI should enhance employees, not replace them

🔗 Connect & Learn More:

Thiago E. Ferreira and Elevate AI Consulting
 Website: https://elevateaiconsulting.com
 Instagram: https://www.instagram.com/elevatedaiconsulting
 LinkedIn: Search Thiago E. Ferreira

eMerge Americas
 Website: https://www.emergeamericas.com
 eMerge Americas 2027 takes place March 2-4 in Miami Beach, with the Tech Expo running March 3-4.

Ready to cut through the AI overwhelm? Explore all my resources in one place → https://stan.store/BRXSTUDIO Free AI Guide • 45-Minute AI Jumpstart • How I AI Companion GPT

Support your body against EMFs with Leela Quantum Tech - 5% off with affiliate code: BROOKE

How I AI is now The AI Movement with Brooke.

LinkedIn: Brooke Gramer

Website: TheAIMovementPodcast.com

Disclaimer: This podcast is for general informational and educational purposes only, not legal, financial, medical, business, technical, or other professional advice. Guest views are their own. Information may change, and accuracy, safety, or results are not guaranteed. Verify information and consult a qualified professional before acting. To the fullest extent permitted by law, The AI Movement, Brooke Gramer, and EmpowerFlow Strategies LLC disclaim liability arising from reliance on this content.