In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.

Key Takeaways:

00:28 - The process of naming a product

03:05 - Researching domain names and trademarks

07:14 - The style of a product name

10:04 - The journey from the working title to the official title

13:11 - Designing and updating branding logos

20:48 - Gathering input on the name

Links and Resources:

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

Once | Campfire

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X