In the latest episode of the AIXR Pod, the team engages in a dynamic discussion about SXSW. Guest David Nussbaum, founder and Chairman of Proto, an innovative holographic technology The podcast kicks off with a recap of South by Southwest, where Ted and Charlie dissect the event's diminishing impact and highlight noteworthy XR experiences, including Cameron Costopoulos's winning entry. The focus then shifts to Proto's applications across various sectors like public spaces and healthcare, detailing its technical aspects and exciting future developments, including a projected sub-$1000 home device. David shares insights on Proto's successful celebrity usage and potential in arenas, politics, and government. 

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