The Analytics Power Hour

Building your chops as an analyst is hard enough. Building an analyst team is even harder. In this episode, the three amigos of measurment share best practices in HR, Training, Management and Planning to help you in growing your own team. This episode will take 5 hours you say? Nope, we got it done in 40ish minutes.

Digital analysts crunch numbers, sure. But, in order to crunch those numbers in a meaningful way, they have to truly understand how, when, and where the data gets captured in the first place. In this listener-requested episode, the guys are joined by Jeff Chasin from Adobe, who, fortuitously, has written recently on this very topic! It's a power hour that comes in at just under 39 minutes!

Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most companies still think “Google or Adobe?” when making a digital analytics tool purchase. Are they missing out? With very special guest Hiten Shah from KISSmetrics, Michael, Tim and Jim talk a little tooling and a lot of trash - in almost 60 minutes.

The power of big data is a curious thing, Make a one man weep, make another man sing. Change a hawk to a little white dove. More than a feeling that's the power of big data. As always, Huey Lewis hits the nail on the head with this complex topic. What does the phrase actually mean? How can my company take advantage of it? Michael, Tim and Jim take on big data in episode five, and try to focus in on making this hard to pin down concept understandable and relevant. All this and more in one American hour, 46 Canadian minutes.

What’s good at math and has more suitors than Taylor Swift? A digital analyst. There’s an unprecedented number of available jobs, along with aggressive recruiters, higher salaries, and better titles. When should a digital analyst choose to take a new gig? What should they consider? In episode 4, the 3 Amigos of measurement tackle this difficult question with best practices and personal anecdotes. We say it’s an hour, we only used 50 minutes, and it’s so fun to listen to it will feel like 15.

To win at digital measurement in 2015, you need more data capture tools than just your web analytics tool of record. In episode 3, the 3 musketeers of measurement try to outline what they feel the core tools are that any digital analyst should be familiar with and thinking about. What do you need to have? What should you want to have? What should you be careful about? Get ready to have the hype separated from the important, and done so efficiently it will make an hour feel like 43 minutes.

Episode 002 finds Michael, Tim and Jim tackling one of the most important, powerful and sometimes frustrating deliverables to any business analyst: the dashboard. What exactly is a dashboard? What are they for? What should they accomplish? Why can't Tim and Jim agree on anything? Prepare for lots of strong opinions and stories from the trenches in this week's 40-minute power hour.

In this inaugural episode of the Digital Analytics Power Hour, Michael, Jim, and Tim discuss how a digital analyst working today can become better at what he or she does. Tending bar? Cold calling the CFO? The guys share their own origin stories -- what drew them to web analytics, as well as what made them stay -- and tell a few tales of what worked for them as they evolved their own careers.