Today's guest Sylvain Gauchet is the Senior Manager, Growth Product & Mobile Marketing at Babbel and Founder of GrowthGems.co where he mines ""gems"" from the best webinars, conferences and podcasts so you can discover, discuss and leverage key mobile marketing insights. In minutes, not hours.

You will discover how obsessing with onboarding and paywall experiments and always testing has led to some big wins.

Topics Covered:

The Psych Framework: https://andrewchen.com/psychd-funnel-conversion/

You can watch this video: https://youtu.be/dgz8usXoDkE

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