This episode is all about branding. We receive a lot of questions from the Apparel Entrepreneurship community, and many of these are related to branding. Branding is as vital as the actual products or garments. People don't just buy your products. They also buy into your brand.
Branding is the process of building a company image based on associations, feelings, lifestyle, and identity that's projected by a label.
Basically, what will people feel and think when they see or hear about your brand?
Here is why branding is so crucial for a brand and what it can do for your growth.
Branding improves recognition
Branding creates trust
Branding supports advertising
Branding generates new customers
Branding builds value (financial and emotional)
Branding inspires employees
Branding helps generate referrals
Branding provides clarity and focus
Branding states your business philosophy
Branding builds sales
Above all, branding sets you apartSo in today's episode, we will answer some of the questions that are related to branding.
We will talk about how to pick a good brand name, packaging of your products, what to do when it's difficult to find a domain name, and also if it's better to get help from a manufacturer or freelancer when it comes to hangtags and labels.
Visit Apparel Entrepreneurship here to learn more about growing a clothing brand.