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On today's episode, we talk about the art and science of email deliverability with CEO & Founder of CyberData Pros, Chris Arrendale. Chris is a privacy, data security, and compliance professional with a proven track record of accomplishment for enhancing organization practices, while focused on revenue growth. Before starting CyberData Pros, Chris has started multiple consulting companies and advises with several other companies on all things deliverability. He started his career with Silverpop helping clients with deliverability challenges. Chris is a sought-after expert, author and speaker.

Tune in to hear: 
- Chris talk about the relationship between deliverability and privacy/compliance/legal policies and practices? 
- His suggestions on how listeners can keep up with the changing legal/regulatory landscape, and how they will know when or if they should make changes. 
- The best practices for managing regional opt-in (global standard vs regional variations, etc.), and how important double opt-in or other similar approaches is.  
- How to monitor deliverability and reputation
- Whether there are any distinctions between B2B and B2C as it relates to deliverability and compliance and what the major differences are.

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