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One of the most common myths in real estate is that you can't be friends--or friendly--with your competition. The truth is you need good relationships with other realtors to build your network. If you're unapproachable, other agents won't like you, leading to fewer referrals.
Creating openness and friendliness with your clients so they feel comfortable calling you even when you're not making a commission builds trust. It's the difference between a scarcity mindset and one of abundance. When you understand that there is plenty of work to do, you feel less inclined to hold onto every crumb of business for yourself, which often leads to more work because you don't have the dreaded commission breath.
In this episode of The Art of Agency, Jonathan and Mallory talk to Brett Sikora, the broker-owner and team leader of The Sikora Group in Morristown, New Jersey. Brett has been running his team since 2016 after spending years as a solo agent. He operates on an abundance mindset, and it's served him and his team well over the past several years.
Brett is all about building collaboration with other real estate agents, helping the agents on his team build their brands, and creating a culture of camaraderie within his team.
In this episode, you will hear:
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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/011 to download it.
Supporting Resources:
Brett Sikora's website - thesikoragroup.com
YouTube channel - www.youtube.com/channel/UCHZYBPRhCIRBwkZi-K9MDg
Facebook - www.facebook.com/magicalrollerblader
Instagram - www.instagram.com/brett.sikora
LinkedIn - www.linkedin.com/in/brettsikora
TikTok - www.tiktok.com/@brett.sikora
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
If you're an agent whose business revolves around helping homebuyers, you'll know that first-time buyers may need a little extra guidance when buying their homes. The process can be confusing and overwhelming, and the money they need to spend to get into their first homes has risen dramatically over the past decade.
Losing a bid on a home a buyer had their heart set on can feel devastating, but a savvy real estate agent can help them determine where the deal went wrong and what they can do to salvage the next one. Or maybe the home inspection sent them spiraling into a meltdown because it feels as though the house they're purchasing is falling apart.
In this episode of The Art of Agency, Jonathan and Mallory interview Christy Bennett, a Pennsylvania realtor with nine years of experience. She shares some lessons she's learned as an agent who works with buyers, what first-time buyers struggle within the current real estate market, and how she developed a business model where 50% of her business comes from referrals.
Jonathan and Mallory explore with Christy the flexibility and benefits of a career in real estate, why you must be client-centric, and the importance of a good reputation with other agents.
In this episode, you will hear:
Follow and Review:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.trustgreene.com/podcast/aoa/010 to download it.
Supporting Resources:
Christy Bennett's website - www.buyingwiththebennetts.com
Find Christy on Facebook - www.facebook.com/christytherealtor
Visit Christy's Instagram - @christytherealtor
Connect with Christy on LinkedIn - www.linkedin.com/in/christytherealtor
Website - www.streamlined.properties
YouTube -www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Maintaining a sense of professionalism should be a core concept for realtors, but most of them get it wrong. They follow pushy sales tactics, ignore the pleasantries of conversation, and don't take the time to understand the business.
Authenticity is another area where real estate agents fall short--especially when it comes to social media. Real estate is a relationship-based business; if you can conquer that idea, your relationships will eventually land you the business you want.
In this episode of The Art of Agency, Jonathan and Mallory interview Kenyon Hunter, a thought leader, entrepreneur coach, and motivational speaker. He's also the CEO of Evolution Ave Group, which is brokered by eXp Realty. Kenyon is a master at networking on social media and has built a lot of his business on the Instagram platform.
You won't want to miss Kenyon's social media tips, why authenticity matters, and why pushiness doesn't sell homes.
In this episode, you will hear:
Follow and Review:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/aoa/009 to download it.
Supporting Resources:
Kenyon Hunter's Website - www.kenyonhunter.com
Find Kenyon on YouTube - youtube.com/@kenyonhunter007
Kenyon's Facebook - www.facebook.com/therealestateagent007
Kenyon Hunter on Instagram - www.instagram.com/realestateagent007
Connect with Kenyon on LinkedIn - www.linkedin.com/in/kenyonhunter
Kenyon's Twitter - https://twitter.com/kenyonhunter1
Find Kenyon on TikTok - TikTok - www.tiktok.com/iamkhunter007
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Digital marketing can create a huge boon in business for real estate agents, but most realtors don't know how to use it correctly. They obsess and overanalyze the algorithms. Or maybe they're randomly posting, hoping it brings them leads or sales activity.
The truth is producing quality content is the key to social media, along with being yourself and putting yourself out there. And if you aren't leveraging this tool in your business, you're missing out on an enormous--and free!--component of your marketing strategy. When done right, social media can bring you referrals nationwide.
In this episode of The Art of Agency, Austin St. Jean, co-founder of the full-service marketing agency Dippidi, is with Jonathan and Mallory to talk about overcoming the overwhelm of social media, why you need to shift your mindset around it, and how to find your tribe online.
Don't miss Austin's tips for establishing your brand without spending a ton of money.
In this episode, you will hear:
Follow and Review:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at http://www.trustgreene.com/podcast/aoa/008 to download it.
Supporting Resources:
Dippidi website - dippidi.com
Dippidi YouTube - www.youtube.com/channel/UCu0cTtcr2vJfSH1QsjGLr1w
Find Austin on Facebook - www.facebook.com/astjeann
Austin's Instagram - www.instagram.com/austinstjean
Connect with Austin on LinkedIn www.linkedin.com/in/austin-st-jean-79468bb3
Email Austin - [email protected]
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Most people think of real estate as a sales career. But it's about much more than sales. It's about relationships. When real estate agents recognize that this is a relationship business, they can create a tremendously successful business that outpaces other agents.
A career in real estate can offer flexibility, but that flexibility comes with trade-offs. It's a commission-based business, which means if you don't sell, you don't eat. But the benefits of commission mean that your earning powers are unlimited--as long as you're willing to put in the work.
In this episode of The Art of Agency, Amanda Todd, the Million Dollar Mom, joins Jonathan and Mallory for a conversation about her journey from a stay-at-home mom to a wildly successful real estate agent. You know the old saying: When life hands you lemons, make lemonade. Facing life as a single mom following a divorce, Amanda threw herself into real estate, learning the ropes and establishing a reputation for success in the business. Today, the Million Dollar Mom runs the Amanda Todd Group, hosts a TV show, and just completed law school.
Jonathan and Mallory find out why her willingness to fail is the secret to all of Amanda's success.
In this episode, you will hear:
Follow and Review:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Amanda Todd website - amandatoddgroup.com
Amanda's Instagram - www.instagram.com/amandatoddgroup
The American Dream TV show
Think and Grow Rich by Napoleon Hill
The Go-Giver by Bob Burg and John David Mann
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
If you're a new real estate agent, going solo may sound like a dream, but it can have some serious pitfalls you may not have considered. And if you're not a new realtor, chances are you've experienced what it's like to be on a team and what makes a particular team a good fit. In today's real estate world, teams can offer some advantages you haven't considered before.
In this episode of The Art of Agency, Jonathan and Mallory are talking about the pros and cons of real estate teams. They offer some questions to ask when interviewing for a team, why your first question should never be about money, and why teams are a great way to gain accountability.
Don't miss this episode as we list how a team could be good for your business and why going solo can harm your real estate career.
In this episode, you will hear:
Bonus PDF Download:
We've created a PDF of "10 Questions to Ask When Interviewing a Team" head to the episode page at http://www.trustgreene.com/podcast/aoa/006 to grab it!
Follow and Review:
We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
If you want to stand out as a realtor, you have to be willing to do what other agents aren't doing. Believe it or not, they're not hard and don't take much time. But what they require is effort.
In this episode of The Art of Agency, Jonathan and Mallory share the three ways you can stand out from the crowd of real estate agents. By carving out just a few minutes of your day to take these extra steps, your clients will recognize you as a professional who knows what you're doing--even if you're a brand-new agent.
Join Jonathan and Mallory for the three non-negotiable daily tasks for realtors.
In this episode, you will hear:
Why you should be doing daily real estate market research
Why you should be prospecting daily and the reason it doesn't have to mean cold calling
How you can diversify your prospecting strategy and retain momentum
How you can use social media as a modern marketing strategy
Why you should choose one social media platform to master and post at least once a day there
Subscribe and Review
Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet.
We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Every real estate agent has pain points they have to address regularly. But what about real estate clients? Do they also experience pain points?
Over the last few years, buyers have faced a lot of challenges when it comes to finding the right property at a price they can afford. Overcoming buying hurdles, from inventory issues to interest rates, has become a common theme.
In this episode of the Art of Agency, Jonathan and Mallory outline the three most common pain points for real estate clients. While buyers face many obstacles in today's real estate market, these three stand out because they happen so frequently.
If you're an agent who wants to understand why their clients are apprehensive about buying today, this is the episode for you.
In this episode, you will hear:
Subscribe and Review
Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet.
We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
Instagram - www.instagram.com/trustgreene
Instagram - www.instagram.com/streamlinedproperties
TikTok - www.tiktok.com/@trustgreene
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Bigger Pockets - www.biggerpockets.com/users/TrustGreene
Facebook - www.facebook.com/streamlinedproperties/
Email - [email protected]
Get The Go-Giver book - https://thegogiver.com/order-now/
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
Freshly licensed real estate agents are often full of questions about their new careers. They aren't sure if they should try to make it on their own, join a team, or even what kind of brokerage they should join.
When you embark on a real estate career, you'll have to make a lot of decisions in a relatively short period. It's an exciting period, but it can also be overwhelming if you don't know the right questions to ask.
In this episode of The Art of Agency, Jonathan and Mallory offer the top three questions real estate agents ask when they begin their careers. They'll explain why you don't have to join a team--but why maybe you should.
These three questions will put you on the path to understanding what you want out of your real estate career.
In this episode, you will hear:
Subscribe and Review
Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet.
We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
J Website - www.trustgreene.com
M Website - www.mallorypazder.com
Team Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
J Instagram - www.instagram.com/trustgreene
M Instagram - https://www.instagram.com/mallorypazder/
Team Instagram - www.instagram.com/streamlinedproperties
J TikTok - www.tiktok.com/@trustgreene
M TikTok - www.tiktok.com/@mallorypazder
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
In real estate, the subtleties are often overlooked and ignored. Often, the micro topics can make or break whether or not your clients view you as a professional. They may seem like minor details not worth fretting over to you, but to your clients, it could make all the difference in whether they become your repeat customers.
Building a reputation with your colleagues can also impact your business. For instance, if other real estate agents recognize you as someone who wants to close on time every time, they know you will do everything in your power to complete the deal. It becomes a part of your personal brand.
In this episode of The Art of Agency, Jonathan and Mallory give you a sneak preview of what you can expect to hear on the podcast as it progresses. They want to share with you what they've learned that makes them stand out as professionals.
Learn how The Art of Agency will help you take your real estate deals to the next level.
In this episode, you will hear:
Subscribe and Review
Have you subscribed to our podcast? We'd love for you to subscribe if you haven't yet.
We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
J Website - www.trustgreene.com
M Website - www.mallorypazder.com
Team Website - www.streamlined.properties
YouTube - https://www.youtube.com/c/JonathanGreeneRE/videos
J Instagram - www.instagram.com/trustgreene
M Instagram - https://www.instagram.com/mallorypazder/
Team Instagram - www.instagram.com/streamlinedproperties
J TikTok - www.tiktok.com/@trustgreene
M TikTok - www.tiktok.com/@mallorypazder
Zillow - www.zillow.com/profile/Streamlined%20Prop%20eXp
Email - [email protected]
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.
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