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In this episode, we explore the world of building and selling digital courses as assets. Our expert guest, Greg Elfrink, shares his expertise on how to turn online course businesses into perfect assets.

We start by discussing the common misconception that courses can be bad businesses for selling, and why they don't have to be. We will explore the Achilles heel of online course businesses and why people are hesitant to buy them and Greg will share his insights on how to overcome this obstacle and make online courses into perfect assets that can be sold for a profit.

We talk about why courses and info products are amazing businesses and why they have the potential to be great assets.

Greg will also explain how to scale online course businesses through experts, and why this can be an effective strategy for growth and profitability.

If you're looking to build and sell digital courses as assets, then this episode is a must-listen. Tune in to gain valuable insights and learn how to turn your online course business into a successful and profitable asset.

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In this episode, we dive, yet again, into the world of email marketing for online courses and explore the different decision-making styles that come into play when writing promotional emails. Our in-house copywriter, Monica Badiu, shares her insights and expertise on how to write emails that appeal to different types of decision makers in your audience.

Monica explains that in order to write promo emails that work for different people, you need to understand two things: customer objections and fears, and the fact that not everyone will remain in the same awareness level as they were when they first subscribed to your list.

We discuss how our email promo strategy is different from what most people are doing, and Monica shares her approach to writing emails that appeal to different decision-making styles, such as early-adopters, logical decision makers, emotional-decision makers, and procrastinators.

Throughout the episode, we explore the Gain-Logic-Fear and Going-Going strategy that we use in our coaching program, and how it helps to explain what each email in the promo should do.

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In this episode of ‘The Art of Selling Online Courses’, we are happy to welcome back Jacques Hopkins!

Jacques and I will talk about the power of urgency when it comes to selling online courses. We dive into the difference between urgency and scarcity, and how using these techniques can help boost your sales.

Jacques shares his personal experience with urgency in selling his online course business, revealing the first urgency technique he implemented and the impact it had on his sales. We also explore the three main ways that online course creators can incorporate urgency into their business, as well as Jacques' favorite urgency techniques.

We will discuss how to effectively combine scarcity and urgency when selling online courses.

If you're looking to increase sales and take your online course business to the next level, this episode is a must-listen. Tune in to learn valuable insights and tips on how to use urgency to your advantage and create a sense of urgency that drives sales.

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In this episode of ‘The Art of Selling Online Courses’, we explore the world of selling an online course business.

Coran and I discuss the common mistakes people make when thinking about selling their business and when it's too late to start planning your exit strategy. We also dive into how to identify the right buyer for your business and what to do if your business is too personality-driven.

Coran explains what EBITA stands for. We also explore the impact of the category you're in on the value of your online course business and how much it can affect the sale price.

Finally, we take a look at the external factors that can influence the value of your online business, such as market trends, competition, and more.

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Today we are talking about how we doubled our client’s AOV!

Join me and Martina as we talk about what you can do to improve your AOV.

Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what AOV means and why is AOV optimization important.

Martina will explain to us how she knew what to try and that it would work.

We will also talk about split testing too and should you try testing multiple things at the same time and how long does this process last.

Tune in to find out more about KPIs and how they can help you scale your business.

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In this episode of ‘The Art of Selling Online Courses’, Keith and I are talking about segmentation and attribution.

We start from the very top: Why should course creators care about segmentation and attribution?

Keith also points out that all customers aren’t created equal! How can you find your perfect audience with who buys the most, who’s the most engaged, and what makes someone stay on vs someone who quits after a month, are also some of the things we will learn in this episode.

We will discuss what’s wrong with Google Analytics and why should people skip the KPIs. How KPIs gloss over improvements in your funnel and why you should focus on Outliers.

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Ex-Israeli Special Forces & Federal Agent Itamar Marani is Mindset Coach and founder of the Arena.

In this episode of ‘The Art of Selling Online Courses’, Itamar and I are talking about the mindset and how to know if it's off.

We will dive into why you might not be taking action on something that you know works and advising what to do about it.

Itamar will also share with us two case studies of course creators who worked with him and then grew their business as a result. 

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Former co-founder of the world’s leading membership platform for WordPress, WishList Member, Stu McLaren is now creator of the Membership Experience.

In this episode of ‘The Art of Selling Online Courses’, Stu and I are talking about membership vs online courses.

Stu will share with us 5 Course & Membership Trends You Can't Ignore and we will discuss why creating tailored content is so important and how to do effective onboarding

You will also learn what Stu thinks about using AI in your business.

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In this episode of ‘The Art of Selling Online Courses’, I am happy to welcome back Matt McWilliams.

Today we are talking about how to take your passions and turn them into profits.

We will also discuss leadership and what it takes to be a great leader.

Lastly, we will cover attention triggers and how to use them to increase your sales.

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Today we are talking about something very dear to our hearts - KPIs!

Join me and Josip as we talk about them.

Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what KPI means and why KPI tracking is important.

You will learn how you can use KPI tracking to help you improve sales for your online courses, and what benchmarks to look out for.

You might’ve heard us talk about how the average revenue increase for our clients is 486%. Well, not anymore! We’ve got a new number and it’s even more impressive.

Tune in to find out more about KPIs and how they can help you scale your business.

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