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Behind Data Driven Marketing there is a fully remote team and we’ve been operating remotely since day one. In this episode, Rita and I are talking about the main component of our work that enables all processes to run smoothly - SOPs (Standard Operating Processes).


In This Episode We'll Talk About:
- What an SOP is and why you need it
- Which processes should have a dedicated SOP
- How to write an SOP and who should be the one doing it
- The best software we are using to create and store SOPs
- Outsourcing - how to use it to your advantage

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Marie is sharing her journey of becoming one of the biggest experts in Notion.


In This Video We’ll Talk About:

• Turning templates into upsells that your audience will love
• Switching from 1-on-1 consultations to creating online courses
• Money mindset changes related to the business growth
• Designing a business that accommodates Marie’s lifestyle
• Hiring people – from Virtual Assistants to Managers

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jono is telling us about his journey of building a million-dollar course business for fitness instructors.

In This Video We'll Talk About:

• How Jono used Facebook ads as his biggest lead source
• The strategy behind selling a $2000 course successfully
• Tips for selling online courses through calls
• The structure of Jono’s 4-email promotional sequence
• The most important KPIs you should track

About the speaker:

Jono is the co-founder and director of Fitness Education Online, the largest provider of online courses for Fitness Professionals in Australia. Jono’s company sells over 100 online courses a month and generates over $1,000,000 a year in revenue. Jono has recently started up a new business the Course Creator Community helping aspiring course creators to do the same.

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Thanh Pham is giving us his best pieces of advice that have helped him build the top resource for over 15 000 clients who want to become more productive – the Asian Efficiency.

In This Video We’ll Talk About:

• Closing the time gap between your customers’ first and second purchases
• Increasing your efficiency by repurposing content
• Creating joint ventures in the online course industry
• Emails for warming up your audience before launch
• Hiring people without hurting your budget

About the speaker:

Thanh Pham is the founder of Asian Efficiency, a productivity training company, where they help people become more productive at work and in life. He started Asian Efficiency in 2011 and has helped over 15,000 clients, with a blog that attracts annually over 1.5 million readers, and their podcast The Productivity Show is the #1 productivity podcast with over 10 million downloads. Thanh has been featured in Forbes, Fast Company, and Inc magazine as a thought leader and he gives keynotes across the world on productivity, efficiency, and time management.

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This episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, is all about the power of planning.


What You’ll Learn In Today’s Video:

• What is killing your productivity and ways to overcome it
• Why planning 6-8 weeks ahead is better than quarterly or yearly planning
• How can breaking a task into smaller chunks help you
• How to prioritize your work
• Useful tools and software for productivity

About the speaker:

Rita is a COO at Data Driven Marketing and a mindset coach for our Instant Course Sales clients. She has over 10 years experience in marketing and advertising. She worked for a leading Facebook Ads agency where she ran ads for online course businesses like Amy Porterfield and Mindvalley and created the majority of internal processes and SOPs so that the media buying division could run smoothly.

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On this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are learning about email promotions – a powerful tool for scaling online course businesses.


What You’ll Learn In Today’s Video:

• How to send more emails without annoying your audience
• Tips for writing 6 promotional emails in only 2-4 hours
• Differences between launches and email promotions
• How to do more email promotions if you only have 2-3 courses
• How to structure an effective email promotion

About the speaker:

Josip is a Biomedical Scientist now working on online marketing funnels as DDMs Funnel Strategy Lead & Consultant.

While working on dozens of Funnel Building & Optimization Projects – he developed & tested most of the systems DDM is now using when working with our clients.

In the last 5 years of working with funnels – he’s helped more than 100 people to scale their businesses. His areas of expertise are data analysis, funnel strategy, email marketing strategy, and automation.

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Jacques shares his best tips on building a million-dollar online course business.

We go step-by-step through the processes of Jacques’ funnel. He explains how the funnel was built using Jeff Walker’s Product launch formula. He also takes us through the biggest traffic sources for his course. We discuss whether fancy software is always necessary for a successful webinar. Jacques explains a simple system he built which increased his webinar conversion rate from 5 to 7%.

What You’ll Learn In Today’s Video:

• What a million-dollar course funnel looks like
• Traffic sources that worked the best for Jacques
• What is a Product launch formula and how you can implement it
• How Jacques makes his only lead magnet convert constantly
• Whether you need fancy software for an impactful webinar

About the speaker:

Jacques Hopkins worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course. PianoIn21Days.com has brought in over $2.5 Million in revenue to date, with over 7,000 students all over the world. Today, Jacques supports his family with the passive income from his course, while teaching others to do the same on The Online Course Show podcast.

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In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, Dennis and John are talking about the common myths regarding scaling online course businesses.

They discuss how you can increase your revenue without having to produce more content. Dennis shares why he decided to send email promotions more frequently – going from 4 emails per year to 2 emails per month and what were the results.

He also shares his story about facing the growth plateau and how the Instant Course Sales program provided him an easy-to-follow, structured process that helped him overcome it.

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

• How to increase revenue without investing in content production
• Why you should do more than 2-3 email promotions per year
• Beliefs that helped Dennis overcome the fear of sending more promotional emails
• How to overcome a growth plateau 
• How Instant Course Sales program can help you to scale your business

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Monica is a mom-in-training with an insatiable curiosity for paper art, psychology, and all things digital marketing! She is our in-house copywriting chief and copy coach. She specializes in sales copywriting for online course creators who want to produce copy that speaks to their ideal customer and generates conversions.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the easiest email sequence to compose, which brings the most sales to our clients.

Monica goes in-depth into what a going, going, gone sequence is and why it is so powerful. She guides us through the structure of a well-crafted sequence and gives us some great examples of different types of messaging you can use. 

With her tips on where to find templates and what software to use to set it up, you’ll be ready to create your own going, going, gone sequence and see the first results in no time.

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

• What is a going-going-gone sequence
• How to structure one that makes people take action
• Great examples of effective emails that you can use
• Software that Monica uses to build email sequences
• Where to find inspiration for your email sequences

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Josip is our funnel strategy lead. He is trained as a biomedical scientist but I managed to tempt him away into the world of online funnels. He is an expert in data analysis, funnel and promo strategies, and automation. He is responsible for reviewing all of our client's data and their funnels and identifying what the ideal funnel for them would be and helping them to be able to plan that out and build that ideal funnel in order to increase their revenue.

In this episode of “The Art of Selling Online Courses: Winning Strategies & Secret Hacks From Top Performers”, we are talking about the power of upsells and order bumps. 

Josip is using some great examples to explain what they are and how you can earn thousands of dollars just by implementing them. We share some amazing stories of our Instant Course Sales program clients who saw their first results in just a week, hoping to inspire you to create your first upsell and order bump now!

For more interviews and tips on building funnels to sell more online courses, join our Facebook group for Advanced Online Course Creators.

What You’ll Learn In Today’s Video:

• What order bumps and upsells are
• Examples of upsells that you can use for your course business
• How to set up your own upsells and order bumps
• Difference between one-click and two-click order bumps
• What are the biggest mistakes in their implementation and how to avoid them