The B Better Podcast

Feeling the urge to unveil your inspiring impact story with the world but not quite sure where to start? Don't worry, we've got your back!

Today, we have a special bonus episode where we'll share a recording of a webinar hosted by B Local Ōtautahi Christchurch, which focuses on impact storytelling and how the B Impact Assessment can guide your impact messaging.

Let's hear from not just one but TWO remarkable experts and discover how you can amplify your business's impact through the art of storytelling.

Leon Kirkbeck is the Co-founder of Augusto, a hybrid creative and production agency that brings the thinking and the making together to offer clients everything from concept to creation. With a career history based on the practical side of radio, film, TV, and Interactive marketing, Leon started Augusto with his wife Michelle Walshe in 2008, just as the 'Content revolution' started. Leon remains on the practical side of content creation as a Camera operator and Director. He is also co-creator, producer, and co-host of NZ's running podcast, 'The Cryptid Factor'. Along with Hosts Rhys Darby, Dan Schreiber (and previously David Farrier), the three take a comedic look at the stranger side of life.

Angie Farrugia is B Lab Australia & Aotearoa New Zealand's Director of Communications & Engagement. She joined the organisation in late 2022 to build the profile of the B Corp movement in the region and is now also responsible for strengthening B Corp community engagement. Bringing more than 20 years of communications and marketing experience across Australia and the UK, Angie has led strategic brand development, storytelling, engagement, and campaigns for a wide variety of organisations, from large enterprises and household brands to non-profits, start-ups, and social enterprises.

Remember, your story has the power to change the world. So, go out there and make an impact!

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#61 A Shift in Perspective to The Discovery of B Corp

Today's episode is gonna be a blast as I had the pleasure of sitting down with none other than Charles Cormier, the mastermind behind the Wisdom podcast.

We'll talk about the incredible journey I've been on, from my days in medical device sales in the UK to becoming a passionate advocate for B Corp. I'll take you through the key moments and insights that led me to where I am today.

So, stick around for more inspiring stories of purpose, transformation, and the pursuit of a better world.

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#60 Check him out! Our Tim talks up a B Corp storm on Creative Jam

Generally, our Tim Jones is the one asking the questions on the B Better podcast but in this episode, the tables are turned! The mics are switched! Our Tim is in the hot seat answering questions posed by the brilliant Laura Feavearyear, host of the Creative Jam Check Me Out podcast, as well as a ⁠Creative Consultant for the Food and Beverage Industry⁠.

Listen in as Tim talks about the what, why, and how of B Corp. What it is, how to get it, and why you should. He talks with Laura about the four main drivers that are causing the rise and rise of the B Corp movement globally - consumer demand, employee pressure, investor demand, and supply chain pressures.

He talks about the industries that are leading the B Corp charge - consumer brands, personal care, and FMCG. As Tim says, "If you're a consumer brand and not about to get B Corp in the near future, you're going to be a dinosaur."

As well, Laura and Tim discuss greenwashing, greenhushing, business credibility, Gen Z push back, how being B Corp gives Aotearoa New Zealand businesses a massive boost in the international market, and more.

Aspiring B Corp businesses can glean plenty of tips from Tim on how to boost their score to get over the required 80 points threshold.

So what are you waiting for? Take a listen! 👂

B Corp certification is a world-recognised symbol for businesses that have put their processes and their systems through a rigorous process so they can stand tall and say how they want to do better for everyone and everything. It is fast becoming a very important badge to have on your packaging! With 115 B Corp brands already in NZ and a ton more around the world. 🌍

Grow Good is on a mission to help brands go through the B Corp process, understand the questionnaire, and how to make the world a B-etter place. It’s not as hard as it may seem and as Kiwis, we tend to play down our awesomeness for doing good. Tim would love to see more brands reach world-recognised standards with B Corp. 👌

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#59 Tim O'Brien on Impactful Change: When business meets purpose head-on

Supercharge your passion for a better world as we explore the heart of purpose-driven business with the amazing Timothy O'Brien. He's a true trailblazer in systems finance, ESG, and strategies that aim to do good.

From when B Corp first popped up on his radar to his current role as CEO of Purpose Made (formerly Hatched), Tim's journey is one for the books.

In this episode:

🔍Tim walks us through his background in data and innovation, sharing how his passion for purpose led him to step away from the corporate world and set up Purpose Made, a strategic agency weaving impact into every thread of business strategy.

🌍 Tim brings up how his vision of embedding purpose into organizations has fueled his drive to tackle social, environmental, and cultural issues through the power of business.

📊 Tim talks about how the three pillars of Purpose Made's work — ESG+, Impact Measurement Design, and the innovative concept of Regenerative Finance – match investors' evolving expectations and the growing importance of long-term sustainability.

And so much more...

So, hit the play button and get ready to be inspired, informed, and maybe even a tad motivated to start your own impact journey!

Feel free to share your thoughts with us afterward!

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#58 Unconventionalist Abb-d Taiyo: Empowering Change, Sustainability, and Purpose in the Digital Realm

Abb-d's journey into the industry is unlike any other, as he skipped the traditional design education and instead found himself on the courts of NYC playing basketball with top prospects.

But his story doesn't end there. He took a leap into a different court — the world of digital design, which he describes as both challenging and fulfilling, especially as someone from an ethnic minority background.

After getting his hands dirty, honing his digital design craft, and leading major projects and brands at large agencies, Abb-d grew tired of what he describes as "purposeless commercial briefs". He craved meaning and impact and thus made a bold decision to work only with clients committed to ESG.

Determined to make a difference, he co-founded the groundbreaking digital agency, Driftime®, alongside his partner, Sara Taiyo, in 2016. A design and impact agency that approaches complex challenges at the intersection of purpose and intention.

Their mission? To collaborate exclusively within the three pillars of sustainability (social, environmental, and economic) with strict criteria on who they work with in partners and prospects.

Driftime® became a B-Corp in 2021, showing their dedication to impact-driven solutions and empowering partners to bring about real change with a small but efficient team and extended partners globally.

Some exciting projects they've worked on include Only One and Design Declares!

Join us for another insightful conversation with Abb-d Taiyo as we explore how digital design can drive positive change across social, environmental, and economic spheres, and the power of combining creativity with purpose to make a difference in the world.

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#57 Ben G the OG G Better Than Kenny G On Why Now Is The Time To CoGo!

Meet Ben Gleisner, CEO of CoGo — the ultimate triple threat: economist, environmentalist, and social entrepreneur! This dude has been on a mission to safeguard the environment ever since he graduated with a master's degree in climate change economics in 2006. And he's not just all talk. Coz Ben started a number of businesses and charities that are actually making a real difference.

For six solid years, Ben has put his expertise as a senior economist at the New Zealand Treasury, leading teams that worked on climate change policy and wellbeing metrics. But that's not where his story ends, my friend.

In 2011, Ben launched the CoGo platform in New Zealand under the brand 'Conscious Consumers'. He then jetted off to the UK with his wife and two kids in 2018. Why? To launch CoGo on a global scale, of course!

CoGo now has partnerships and seamless integrations with a whopping 40 banks worldwide. And we're talking big names like NatWest (UK), ING (Netherlands), and Commbank (AUS). Together, they're empowering people everywhere to measure and reduce their carbon footprint. With a user base of 16 million and counting, CoGo is making sustainable living accessible to everyone.

But here's the kicker: Ben's not your average do-gooder. He's all about combining data and behavioral science to create a systemic positive impact. This guy really knows how to shake things up and make a real change. Watch out, world! Ben's here to save the planet, one carbon footprint at a time.

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#56 The Deep Dark Web Of Carbon Accounting with CarbonClick CEO

Dave Rouse is a Kiwi-born entrepreneur, angel investor, and an NZ delegate for COP 26, 27, and 28 later this year. Dave has owned over a dozen businesses, most of which were passion projects that grew quickly to profitable exit opportunities.

Philanthropic focus saw Dave’s attention move his investment efforts to supporting charities and startups, particularly those that improved environmental outcomes.

Dave is on a mission to restore these opportunities through supporting offsetting projects that have strong biodiversity and social outcomes and sharing these stories with individuals.

This is why he’s so passionate about CarbonClick’s potential in this world.

https://www.carbonclick.com/

Check it out and let us know your thoughts!

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠⁠https://growgood.co/bcorp-ebook/⁠⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠⁠https://growgood.co/bcorpconsulting/⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠⁠

Until next time, B Better!

#55 Talking Tech For Good With Daniel Howell CEO of Best For The World B Corp, Gravity Lab

What a great conversation with Daniel Howell from Gravity Lab.

Daniel has always been passionate about people, business and technology. He comes from a background in management consultancy where he worked with top managers of some of NZ’s biggest businesses. He has managed large IT projects as well as run his own website development shop.

In this episode, we cover off:

Check it out and let us know your thoughts!

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠⁠https://growgood.co/bcorp-ebook/⁠⁠

➡️ And our YouTube channel here for more B Corp-related content -  ⁠⁠https://www.youtube.com/@growgoodco⁠⁠

➡️ Connect with me on LinkedIn here - ⁠⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠⁠https://growgood.co/bcorpconsulting/

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠⁠

Until next time, B Better!

#54 From Advertisement Secrets to Self Discovery | An Open Discussion with The Good Day Matrix's Daz Burns

Here, I had the pleasure of being interviewed by Dairne (Daz) Burns, Founder and CEO of The Good Day Matrix. Where I shared some top tips on advertising and marketing.

I also talked about all the facets of my own journey of self-discovery (being real and owning it!) — from my work in the marketing and advertising world, my views on leadership and work ethics, to how I maintain a holistic and well-balanced routine to kick off my week, and of course my personal mantra, which serves as the main driving force behind everything I've done thus far.

Give it a listen, and let me know your takeaways!

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Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - ⁠https://growgood.co/bcorp-ebook/⁠

➡️ And our YouTube channel here for more B Corp-related content -  ⁠https://www.youtube.com/@growgoodco⁠

➡️ Connect with me on LinkedIn here - ⁠https://www.linkedin.com/in/timjonesthegrowgoodguy⁠

➡️ Check out how we can work together to make some epic stuff happen here - ⁠https://www.growgood.co/worktogether⁠

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here ⁠https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call⁠

Until next time, B Better!

B Corp Month is an annual global celebration of the B Corp Movement - and with the fast-rising number of B Corps in Aotearoa, we have much to celebrate!

This year we look at why and how B Corps Go Beyond 'business as usual', for their workers, customers, communities and the environment. With governance structures to protect their principles, B Corps are committed to using their business as a force for good.

In this special B Corp Breakfast Panel session you'll hear from a range of B Corps in both size and industry, all with the unifying goal of disrupting the status quo.

Hosted by our good friends at Kathmandu/KMD Brands, and curated by B Local Leader Tim Jones (me), hear it straight from the B Corps themselves - we have a great lineup of speakers from a diverse range of businesses:

Shasta O'Loughlin - Head of ESG - KMD Brands (Kathmandu, Rip Curl, Oboz)

Steve Ardagh - Founder and CEO -  Eagle Protect

Kylie Matthews - Co-Founder and Pou Manawataki (COO) - AWWA Period Care

James Stewart  - Director -  Gemelli Consulting

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!