The B Better Podcast

#52 Talking to Becky Fox Founder of susMBA about B Corp, purpose and meaning in work

In this episode, I was interviewed by Becky Fox for her podcast. We had a great talk on finding purpose and meaning in work, building a community around your brand and how to get over those annoying imposter thoughts!

Check it out and let me know your thoughts.

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

#51 I can see my house from here Richie! That's cos it's vast!

Richie Jones is the CEO and founder of vvast. vvast are a curious mix of enabling D2C brands to reach consumers whilst at the same time making them consider how they can sell less.

He is passionate about the concept of creative destruction and feels genuinely privileged to have seen the inception and gradual impact of ‘the internet’ on society and brands. Richie builds teams with a shared love of brand; a stoke for surfing, mountain biking and music; and a drive to deliver epic work. 

Having embarked on the B Corp journey in 2021, Richie has discovered how aligned it is with his purpose for vvast. It is so much more than environmental impact – it’s about considering our contribution to the wider community and understanding the way we do business through an ethical lens. 

You can learn more about their B Corp journey here - https://vvast.net/b-corp/  

Random shout-outs in the episode to Kathmandu, Tim Loftus, Patagonia, CoGo, Ben Gleisner, Ethique, Jeuneora, Ground Effect and Scott Kotoul.

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

#50 Bradley Hook - When the going gets tough...

Brad reached out to me with a killer initial email

"In the meanwhile, my main project, Resilience Institute, has finally submitted our BIA and all is looking good. What a process!

Along the way, we discovered that our own service (resilience training and support) can add up to 4.4 points to a company's score."

He beat me to it as that's a marketing email I wanted to send to B Corps lol.

We got chatting and pretty soon realised we needed to talk because the Resilience Institute is almost a B Corp and there is so much overlap between purpose and resilience. And Brad is just a cool dude.

The Resilience Institute delivers research-based resilience solutions that help organisations secure a safe, resilient and productive workplace.

A bit about Brad and his work:

"At the intersection of technology, human performance and fun. As a partner at the Resilience Institute, I design tools and extract insights that support thousands of companies and hundreds of thousands of people around the world. In addition to leading design of the Resilience App experience, I deliver workshops and webinars for clients like Electronic Arts, PwC, Franklin Templeton, Tourism New Zealand and many more. For more information visit https://resiliencei.com.

This was a really neat conversation as we almost took turns interviewing each other.

Some of the major topics we covered:

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

#49 Show Me The Impact Report Jerry! With Karim Sabet From Orbviz

OrbViz is an easy-to-use data visualisation platform that uses interactive storytelling to promote informed discussions and gather crucial feedback leading to improved public relations and better decision-making.

They used to say that the best place to hide a dead body was page 2 of Google...

Well in 2022 I'd say it's also in an impact report lol.

Face it. No one is going to read your 568293734920 page impact report...

That's where Orbviz comes in...

Think Tom Cruise in Minority Report. Data at your fingertips that is presented in a way that is engaging and easy to understand.

Karim is the Co-FOunder and main guy at Orbviz. 

We connected a while back and I was like, "hey this could be a really cool way for me to present my B Corp Cert data". 

And so we used Orbviz to create a super cool interactive report - https://growgood-bcorp-impact-report.orbviz.com/public/root

Impact and sustainability reporting is here to stay. So let's make them less shit...

He also mentioned this TED Talk on bubbles!

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

This episode is an interview I did with Eli Harrel from Valhalla for his podcast "Products With Purpose".

We met recently through a mutual connection and quickly established that we both like doing good and skiing and that we both had a podcast. So here we are.

Eli is focused on working with impact-driven entrepreneurs to help them make sure their software products are blowing the minds of users and spreading organically.

In our conversation, we chat about B Corp and go fairly deep on the purpose side of things. Here's what Eli had to say:

Have you heard of a B-Corp? I think most of us by now are somewhat familiar. Personally, I have been becoming increasingly interested in becoming B-Corp certified for a number of years now, but have had many questions about what it takes.

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Russ Stoddard Serial is an entrepreneur, branding expert, and author of Rise Up - How to Build a Socially Conscious Business.

Founder of nationally recognized purpose-driven marketing and social purpose consulting firm, Oliver Russell, a Certified B Corporation (#299 since 2011) and a legal Public Benefit Corporation. He also co-founded digital cause marketing start-up, Social Good Network, and serves as an advisor to GoodWell. Founder of five nonprofits, with deep involvement in the social enterprise community.

More recently he's collaborated with 2 other US-based B Corps to create Unit of Impact, a platform for measuring social impact and creating compelling impact reports for public benefit corporations, B Corps, and mission-driven companies.

In our chat, we talk about how the B Corp movement has grown since Russ connected with it in 2011, the recent controversies of companies like Nespresso Certifying, the importance of branding and marketing around B Corp and of course Unit of Impact.

Ready to B Better?

If you want to learn more about B Corp and if it could be the right thing for you we also have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/@growgoodco

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

Kristin Toussaint is an experienced News Reporter and current Staff Editor of Fast Company's Impact Section.

She recently wrote an article entitled "The backlash against B Lab" where she explored the reaction that the recent  Certifications of larger companies like Nespresso have created.

We connected for this quick chat to talk about her article and her thoughts on the future of the movement.

What do you reckon? Is B Corp Certification too easy?

Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

How does infrastructure influence our environment and social outcomes?

Well, that's precisely what MRCagney are all about. 

In episode #45 we talked to Jenson and Amber from the team about the following:

Awesome humans doing epic work aiming to B Better!

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Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

The consumer model is constantly shifting, with many customers today focusing on what is known as “conscious consumerism”—the buying practices driven by a commitment to making purchasing decisions that have a positive social, economic, and environmental impact.  

So how can farmers use this knowledge to make important decisions on what and even how they are growing and how can they make the most of this when selling their products?  

Short value chains play a key role in the emerging food networks that are continuously arising as an alternative to the globalized agri-food model. The diversities and particularities of the experiences existing all over the world like farmers’ markets or on-farm selling have attracted growing interest from academia and policy-makers due to the nature of these initiatives, as well as for the socioeconomic, territorial and environmental scope.  

Join me, Assoc Prof Mark Wilson from Lincoln University and Bruce Greig from Thulani Fresh Free Range Eggs as we provide advice and stats which just might make you think how you as a farmer can capitalise on these insights or how you as a consumer can influence things in the food industry.

Thanks to Wim de Konig from B Linc for making this happen. Check out more of their content here.

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Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!

B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.  

Want your business to meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose? 

This seminar shows you HOW.   

Listen in as Tesh Randall - Co-founder of The Raglan Food Co. and I talk to the Parnell Business Association in Auckland NZ and go through these fabulous presentations that will encourage you to consider B Corp as a way forward in business.

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Ready to B Better?

And don’t forget if you want to learn more about B Corp and if it could be the right thing for you we have:

➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/

➡️ And our YouTube channel here for more B Corp-related content -  https://www.youtube.com/channel/UCzoM8cMpDfQ3UNO_IqUt1dQ

➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy

➡️ Check out how we can work together to make some epic stuff happen here - https://www.growgood.co/worktogether

Feeling like you’re ready to B Better and want to see if we can help?

➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call

Until next time, B Better!