Go-to-Market Strategy & IoT Security Innovation with Vincent Korstanje of Kigen

In this episode of The B2B Engagement Podcast, Gavin Finn sits down with Vincent Korstanje, CEO of Kigen, to explore the complex world of executive go-to-market strategies in today’s fast-evolving technology landscape.

Vincent shares his journey from technical expert to business leader, revealing the pivotal moments that shaped Kigen’s innovative approach to IoT security.

Key topics include:

• How Kigen’s eSIM technology is revolutionizing device security and seamless connectivity
• The importance of customer-centric problem-solving in driving business success
• Creating a high-trust, mistake-friendly company culture that fosters innovation
• The future role of AI in decision-making and business transformation
• The power of storytelling and multichannel engagement in modern B2B strategy

Tune in for a masterclass on balancing technology with real-world impact, building strong partnerships, and crafting strategies that drive customer success.

Learn how Kaon helps B2B companies communicate their value story effectively: Visit kaon.com

Building Trust & Personalization in B2B Marketing with Cordula Knüppel of Ericsson

This week on The B2B Engagement Podcast, Gavin Finn is joined by Cordula Knüppel, Senior Director of Marketing and Communications, Western Europe at Ericsson. Cordula shares key insights on building trust in the buyer’s journey through effective value storytelling and personalized B2B experiences.

Key topics include:

• How value-driven storytelling enhances buyer trust and engagement
• The role of AI in modern B2B marketing and campaign personalization
• Creating emotional connections that resonate with decision-makers
• Strategies for designing targeted, high-impact marketing campaigns
• The evolution of personalization in B2B and its impact on sales success

Tune in for expert insights on B2B marketing transformation, trust-building, and AI-driven engagement.

Learn how Kaon helps B2B companies craft compelling value stories: Visit kaon.com

Transforming B2B Healthcare Marketing with Andy DeLaO of GE HealthCare

In this episode of The B2B Engagement Podcast, Gavin Finn sits down with Andy DeLaO, Chief Strategy and Marketing Officer at GE HealthCare, to discuss change management, patient-centric strategies, and B2B engagement evolution.

Key topics include:

• Andy’s multi-year change management plan and its impact on marketing transformation
• The importance of patient-centric and customer-centric approaches in healthcare marketing
• Strategies for aligning and inspiring teams to drive engagement and growth
• How GE HealthCare simplifies complex industry challenges into effective, trust-driven marketing strategies
• Maintaining an authentic human touch throughout the customer’s problem-solving journey

Tune in for expert insights on strategic marketing, customer trust, and B2B transformation in healthcare.

Learn how Kaon helps B2B companies communicate their value story effectively: Visit kaon.com

Brand Building & B2B Strategy Evolution with Aaron Graham of SES

In this episode of The B2B Engagement Podcast, Gavin Finn sits down with Aaron Graham, Senior Vice President at SES, to explore the intricacies of brand building, B2B complexities, and evolving sales and marketing strategies.

Key topics include:

• Aligning sales and marketing for greater impact
• Redefining brand promises to enhance customer trust
• Innovative solutions for delivering stable infrastructure in a changing market
• The ongoing organizational transformation journey in B2B environments
• Strategies for navigating complex sales cycles and market shifts

Tune in for expert insights on branding, sales-marketing alignment, and B2B strategy transformation.

Discover how Kaon helps B2B companies engage, educate, and inspire: Visit kaon.com

Mastering Consultative Selling in B2B with Joel Cowen of DiaSorin

In this episode of The B2B Engagement Podcast, Gavin Finn explores the power of consultative selling with Joel Cowen, VP of Commercial Immuno at DiaSorin, a global diagnostics company. Joel shares insights into the evolving landscape of B2B engagement and the strategic transformations DiaSorin has made to enhance sales and marketing alignment.

Key topics include:

• How consultative selling improves customer relationships and drives success
• Strategies for aligning marketing and sales to create a seamless customer experience
• Understanding customer needs and tailoring solutions for long-term partnerships
• The shifting dynamics of B2B engagement in the diagnostics industry
• Lessons from DiaSorin’s transformation in sales strategy and execution

Tune in for expert insights on customer-centric selling, B2B transformation, and sales-marketing alignment.

Discover how Kaon helps B2B companies communicate their value story effectively: Visit kaon.com

The Future of B2B Sales: Insights from Mark Weber of IBM

In this episode of The B2B Engagement Podcast, Gavin Finn is joined by Mark Weber, VP of Global Sales at IBM, to explore the major shifts reshaping B2B sales in the digital era.

Key topics include:

• The evolving landscape of digital sales and hybrid engagement models
• How traditional and online sales approaches are blending for greater impact
• The transformative effects of COVID-19 on client engagement strategies
• The growing importance of trials, demos, and personalized customer experiences
• How AI is revolutionizing customer interactions and sales enablement
• The critical role of authenticity and empathy in modern B2B selling

Tune in for expert insights on navigating the future of sales, leveraging AI, and enhancing customer experiences.

Discover how Kaon helps B2B companies engage, educate, and inspire: Visit kaon.com

Empathetic Marketing & Authentic Customer Connections with Scott Baker of IBM

In this episode of The B2B Engagement Podcast, Gavin Finn sits down with Scott Baker, CMO and VP of IBM Hybrid Cloud Portfolio and Product Marketing, to explore the business-to-human (B2H) approach in enterprise marketing.

Key topics include:

• How to connect with customers authentically and build trust
• The power of empathetic marketing in delivering personalized, value-driven experiences
• Understanding unique business challenges to become a trusted advisor
• How genuine connections cut through the noise and drive real business impact
• Strategies for crafting customer-centric narratives that lead to closed deals

Tune in for expert insights on relationship-driven marketing, authenticity, and the future of B2B engagement.

Discover how Kaon helps B2B companies create compelling value stories: Visit kaon.com

Customer Engagement & Sales-Marketing Alignment with Dalila Babou of TE Connectivity

In this episode of The B2B Engagement Podcast, Gavin Finn sits down with Dalila Babou, Global Marketing Director at TE Connectivity, for a thought-provoking discussion on the evolving dynamics of customer engagement and the critical role of sales and marketing alignment in driving revenue and organizational transformation.

Key topics include:

• Shifting generational preferences in B2B customer engagement
• Understanding the dimensions of value for diverse buyers
• The necessity of sales and marketing alignment in building a customer-driven commercial vision
• How marketers can leverage data-driven insights to enhance sales discussions

Tune in for practical advice and industry expertise on navigating the future of B2B engagement and collaboration.

Discover how Kaon helps B2B companies create compelling value stories: Visit kaon.com

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Produced by Dana PolihovskyOriginal music by Andrew Strout