The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Jeff dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Jeff Gibbard has spent the past 8 years working diligently to become one of the most respected voices in Social Business.

With equal parts knowledge and passion, Jeff delights in sharing his insights about how changing technologies and behaviors are affecting businesses today, and it will in the future.

Jeff is a lively and engaging speaker that simultaneously informs and entertains his audiences. At any given point during a presentation, Jeff’s audiences can be seen laughing hysterically or furiously taking notes. This engaging style and tailor ­fit content has made him a hit with every audience.

Jeff is also a prolific blogger who has been blogging since 2008 and has authored more than 900 posts on topics ranging from social business and social media marketing, to entrepreneurialism, motivation, and self­-improvement.

As President and Chief Strategist of True Voice Media, the Social Business Agency headquartered in Philadelphia, Jeff designs custom social business strategies to help clients rethink their businesses from the inside­-out.

Jeff majored in Film & Media Arts from the Temple University School of Communications & Theater where he studied a wide variety of creative arts including film­making, photography, graphic design, and web design. Jeff later earned a Master’s degree in Business Administration (MBA) from the Drexel LeBow College of Business.

Learn more about Jeff Gibbard at http://jeffgibbard.com, and connect with him on Twitter @JGibbard.

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Podcast Transcript

Brian Basilico: Hey, everybody. I am super pumped. I've got a really great guy – I got off his podcast. As a matter of fact, I was walking my dog and listening to me being interviewed by Jeff, and it was so good I wanted to have him on my show. Jeff is a social media strategist.

Jeff Gibbard, how the heck are you today, man?

Jeff Gibbard: You know what? I'm good. I think I'm real good.

Brian: I like real good. It's like really close to awesome and not quite there.

Dewd, I want people to know you, and what's your back story? Because you are a social media strategist working out of your office in what city?

Jeff: In the “City of Brotherly Love,” Philadelphia, Pennsylvania.

Brian: Love Philly. Just got back from a conference from there.

So how did you get to where you were before and what you did to what you're doing now?

I Love Golf! It's a simple little game where you are trying to hit a little white ball, hundreds of yards away, into a little cup in the ground. Sounds simple right? Trust me it is not. The average golfer shoots 100 (on a par 72 course) meaning golfers make an average of 28 mistakes per round (of 18 holes). So what does this have to do with marketing you ask? EVERYTHING!

Marketing successfully is about learning a series of things to reach your perfect customer (ball in the cup). There is no magic bullet. In golf, you have to learn how to hit a driver, hit out of the fairway, rough, and sand, and how to read and sink putts (and do that in only 3, 4 or 5 tries per hole). In Marketing, you have to learn how to create a website, read analytics, create content, use advertising and social media, and do what ever it takes to create sales or get people interested in the future so you can create an opportunity for a mulligan (a second chance to get it right via email or social media).

In this episode, I will lay out the twelve step system that I use to hit a hole-in-one with marketing for myself and clients!

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Michele dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Michele Scism is decisive, driven and committed to helping business owners build thriving businesses.  She works with her clients to create the legacy they desire instead of just making a living.  

Michele is a leading authority on business growth and online marketing and the Founder of DecisiveMinds.com.  Her clients call her “The Results Lady” because as a business strategist she helps entrepreneurs turn their passion into expert status and then profits.  She is an international speaker, radio show host and author.     

Michele’s knowledge in the areas of business growth  and online marketing have been recognized during recent interviews on several web TV shows, including being interviewed by Kristi Frank from Donald Trump’s The Apprentice. 

Known for her direct approach, desire to see business owners succeed, ability to get directly to the problem and her smile, Michele is all over the internet using social media, audio, video and blogging to get her word out and help entrepreneurs.  

For free business building tips and how-to articles you can find Michele online at www.DecisiveMinds.com.

So many people are focused on getting more traffic to their website, but they often neglect what happens once they get there! There are two main components to conversions... having a plan and measuring results. Once people get to your website, you want to have some benchmarks set. Do you ant them to buy something? Do you want to get them on your email list? Are you trying to get them into your sales funnel?

In this episode, we will explore this and more!

Warren dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers of 2013.

Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and and lead generation with conversions to return on investment for lifetime value has helped  hundreds businesses achieve rapid and continuing results from their marketing process.

Warren has worked in technology, business services and broadcasting, and is currently involved with media, health and several startups. He’s known on social media sites as @WarrenWhitlock, where you can find him in having individual discussions and answering questions daily.

Contact Warren at: http://WarrenWhitlock.com

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Marketing is often looked at as strategic measurable work. But sometimes, you can make marketing fun. I do a daily caption contest in Facebook. Does that make me $1,000,000,000 a week? No. Does it keep me an my business top of mind? Oh heck yeah!

There are so many new ways to get your message out today. New video tools like Blab, Periscope, Google Hangouts, Podcasts, Blogs, and more. Creating fun, engaging, and creative content can be the difference between noise and getting noticed. In this episode, we will explore how you can make your marketing, more fun!

Lee dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Expert Insights on Internet Marketing

Lee Collins is a business and marketing growth strategist in Atlanta, Georgia. He got his start in marketing in 1999 working part-time from his home office and has generated just over $300 Million in product sales and profits for his marketing students, clients and strategic partners. All without any outside funding.

A US Air Force veteran trained in systems and Information Technology, Lee leveraged his technical and leadership training to earn VP and senior management positions with Bank of America and Electronic Data Systems (EDS) responsible for national and global operations and infrastructure.

At the age of 38, Lee became a best-selling author and began sharing his message on stages around the world to thousands of people in 14 countries.

On March 7, 2014 Lee’s entire world changed when he survived a massive widow-maker heart attack. In gratitude, Lee turned his focus to a path of service in leveraging his many years of experience to helping others achieve greater success in their business and life.

Today Lee enjoys building direct response sales and marketing systems for qualified clients, while also working alongside his partners in Ruthless Marketing and mentoring a select group of private coaching students.

Lee believes in living a No Hassle Life and creating repeatable processes that produce profits. He is well-known as the "success catalyst for the inspired entrepreneur" but just likes to consider himself "The Probability Enhancer."

He married the love of his life in 2014 and enjoys his free time practicing martial arts, camping, writing, playing Native American flute and pursuing spiritual studies.

Podcast Transcription

Brian Basilico: Hey, everybody. I am super excited to have my first guest, Lee Collins, back on again. Lee, the first time, if you haven't listened to his podcast, we talked about what was internet marketing. It was kind of really getting into the basics. But now we're going to get a little deeper and talk about strategy.

So Lee, man, how are you doing?

Lee Collins: I'm doing great, Brian. How are you today?

Brian: I'm fabulous, dude. So let's start off again with a back story and one of the stories that we didn't get into last time was you had a little health issue, and it changed your life and perspective. Can you tell us a little bit about that?

As we approach this New Year, we will be inundated with ways to change our lives and businesses for the better. There will be so many people who will be hawking new tools and techniques that promise you wealth and positive outcomes. But what if I told you you have to look back before moving forward? In this episode I will explore 3 things you can examine from your past that will propel your business in the future in a really positive way.

Start to examine past customers, past marketing techniques, and past financials to see a clear path to your future.

Bob dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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In 1995, at the age of 17, Bob Yeager was recruited from a local college to interview at a telemarketing firm called Dial America. Within two hours of the initial job orientation and with no formal sales experience, Bob was asked to head up training of over 30 sales teams across the country in his unique approach to selling.

Recognized as a formidable sales trainer and professional, the famed Billy Mays began to train Bob in the art of the pitch and trade show events.

In 1998, Bob began to travel across the U.S. selling tickets to sold out Jim Rohn events with nothing but his car and $500 in his pocket. He returned with over $380,000 in commissions in his bank account.

Then, at the ripe age of 20, a $24 billion a year Robotics Firm asked Bob to help land a deal with the U.S. Navy building specialized computer manufacturing machines. The contract Bob landed yielded Aerotech Inc. an $18 million contract, paid up front, with future million dollar contracts pouring in from government agencies for the next 3 years.

Throughout all this success, little did any of the professionals Bob was working with know, but Bob had been battling a, then; 4 year battle with what was thought to be, terminal cancer that spanned another 4 years thereafter.

Through great odds, this young sales man who actually began selling from stage when he was only 12 years old, beat this “not so terminal” bout with cancer and found himself without a dime left after the hefty medical expenses and travel costs associated with overcoming this harsh and deadly disease.

In 2003, Bob was asked to write a politically stirring campaign to help raise capital for orphanages around Pennsylvania. The company Bob was doing this for was the acclaimed Hillman Foundation.

Shortly thereafter, Bob went on to work with the NFL’s Pittsburgh Steelers, the MLB’s Pittsburgh Pirates and NHL’s Pittsburgh Penguin’s on many, if not most, of their charitable drives’ marketing campaigns.

In 2006, Bob turned his attention to the Internet where he helped Zacks Investment Management recruit high dollar portfolio clients into their accounts, Assisted in launching the $75 million in affiliate sales Delfin Knowledge System and created a private community of over 500 entrepreneurs within his World Entrepreneur Success Training Program (WEST) where he worked with and helped to take people from start up to success for the next 5 years.

In 2011, Bob turned his attention back to his roots and developed the Socratic Business System, Covert Sales System, Covert NLP and many other white label training programs for hundreds of companies around the world.

Today, although an acclaimed business and marketing strategist, sales trainer and Executive Performance and Choice Management coach…

…Bob spends a majority of his time with his wife and kids, working from his home office and doing what he loves to do most, working with a select handful of clients and building classic trucks, cars and tractors in his home shop.

If Bob isn’t working on your or his clients’ campaigns, you can find him in his garage with his kids, wrenching on their next project.

Bob has also been a practitioner and world competitor in the martial arts beginning at the early age of only 3 years old. Within this profession, at the age of 12, Bob was selling $10K meditation training programs to rooms filled with nearly 3000 martial arts masters around the world.

We all want to start the new year off strong, but I have to ask what happened to last year? Did you have plans for success that fell a bit short? We all have those kind of years and some things we control, and some we cannot. What you have to think about is your three types of customers, past, current and future (or new). The best way to grow your business through a system that focuses on your strengths and helps you set up a daily, weekly, monthly and yearly plan to step-by-step system to help you incrementally grow your business!