The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Dan dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Dan R Morris is the founder of Blogging Concentrated, a global training and development company for Advanced Level Bloggers, has been working in the online space since 2004. His career began in the infomercial world helping convert traffic driven from TV and Radio spots into online customers. He has since worked with hundreds of bloggers on perfecting their online revenue strategy utilizing the tools of social media, SEO and web copy.

There are no retired bloggers, which means we have to get real smart real quick.

Podcast Transcription

Brian Basilico: Peeps, I'm very excited to have this guest today. He is amazing. His name is Dan R. Morris and the R we figured out is either ridonculous, or ravishing, or whatever you want the R to be, but anyways him and his counterpart Rachel Martin run Blogging Concentrated and I had the opportunity of seeing these guys in Chicago. They're friends with a lot of my friends and they just do an amazing job of helping people to profit from their blogs, to grow their blogs, to do that kind of stuff and he's an excellent presenter. If you haven't listened to his podcast Amplified, go check it out.

Hey, Dan, how are you doing today, man?

Dan Morris: Dude, I'm always good.

Brian: I know you are. So again it was a pleasure meeting you guys in Chicago, and you have such a great online presence, and you guys do a great job. But what I really want to find out is how did you go from building Walgreens stores to traveling the world talking about blogging?

 

The online marketing Trifecta is more than just a concept… is is a proven strategy that has increased my net profits over 150% this year and had grown businesses over 200% in a couple of years. It includes your website, using analytics and traffic data, and creating great content (blogs and podcasts) that drive traffic to your website and creates leads and new business. It’s a system and one that varies for each business because each business has it’s own unique internet footprint. In this episode, we will cover the Trifecta and why it something you SHOULD be implementing in your business TODAY!

Have you ever gotten a call from Google saying you need to talk with them to make sure your Google Business listing is current? These automated phone calls say "Our records show you have not updated your free Google (business) listing." Even if you take the 'DoNot Call' list option, they keep calling. These are a scam to get you to pay $200 per month for something that is free.

PEOPLE... Google will never call you. Unless... you are spending thousands of dollars with Google each month? How do I know this? That's because I have a client that spends almost $5000 a month on AdWords and Google does call me to help me improve and maximize their account.

Google AdWords is the fastest (but often expensive) way to get your business, product or service to the top of Google searches.

In this episode I will help you better understand how Google Adwords works and help you avoid some of the pitfalls I have seen over the years of working with Google.

Andy dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Andy has been in the web design and interactive marketing space since January of 2000. In that time, he's helped thousands of people do a better job getting results online. He's a true evangelist for content marketing and ethical digital marketing.

Together with the team at Orbit Media, Andy has put out some of the best digital marketing advice available in hundreds of practical articles, including posts on virtually all of the top marketing websites. Then there's the book, Content Chemistry, which is currently in it's third edition.

Andy is also a regular speaker both locally and nationally. Not only is Andy a founder of Content Jam, Chicago's largest content marketing conference (currently in it's fifth year) but he's also a regular face on the national circuit. If you go to a content marketing conference, the one Chicagoan you're mostly likely to hear is Andy Crestodina.

It's likely that you've read something from him or heard him speak on topics including content strategy, search and Analytics. Those topics are evidence of his generosity, since Orbit is a web design company and doesn't actually do marketing. Andy teaches not to generate web design leads, but to help people get better results from the websites they already have.

[button link="http://bitly.com/contentchem" window="yes"]View Andy's Book[/button]

I am very proud of the 100th episode of the Bacon Podcast. Since this podcast started there are over 16,000 downloads, and almost 8,000 visits to this website. In this episode we  will explore how and why measurement and analytics is so important ti your internet marketing success.

Jeffrey dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he puts his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media.

Jeffrey is a leading business expert, cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and prime time host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is executive producer of a number of global television projects and Celebrity Editor of the largest circulation social media and business magazines in the world. With a strong following in business and social media communities, he’s recognized as one of the Top 10 c-suite Twitterers and a key influencer in the social media landscape.

[button link="http://www.amazon.com/gp/product/1599185741/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1599185741&linkCode=as2&tag=thebacpod-20&linkId=CG5J6X6FFXLWL4VD" window="yes"]Check Out Jeffrey's Book[/button]

Podcast Transcription

Brian Basilico: Hey, everybody. I'm so excited to have a bestselling author with us today. His name is Jeffrey Hayzlett, and he wrote this book, it's called Think Big, Act Bigger. Jeffrey, how are you doing today, man?

Jeffrey Hayzlett: I am doing great. I'm excited to be on here, too, anything that's called bacon.

Brian: Oh man! It's sizzling, baby.

Jeffrey: And no joke. I can smell it from here. That's so good.

Brian: And you're in New York. Man, that's incredible. It's a long-distance smell. One of these days, I want to have a podcast that has Smell-o-Vision with it. So, as you're listening to the podcast, it wafts bacon.

But let's talk about you. Can you give our audience a little bit of your back story and where you came from? I know you're a CMO at Kodak and now you're this online personality. So tell us where you came from.

Being in business is hard, but managing the income peaks and valleys is harder. The best time to market is when you are the busiest, but very few people follow that advice. They say I don't have the time, but often the lag time between marketing and new business creates those ebbs and flows in cashflow. In this podcast we will discuss how to create a system that helps you market all the time consistently to create higher engagement get off the cashflow rollercoaster.

Kellan dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Kellan Fluckiger is a 30 year veteran executive and leader. He has occupied C-level positions in the United States and Canada.

His main focus for the last eight years is helping entrepreneurs and other high performers achieve results which they previously considered impossible.

Kellan does this by helping them change how they show up in their own life and in their business…

He has clients around the world who regularly achieve extraordinary results in business growth and personal development.

[button link="mailto:[email protected]"]Contact Kellan[/button]

Podcast Transcription

Brian Basilico: Hey, everybody. I'm really excited and pumped to have our guest, Kellan Fluckiger and he is a business, just genius. I met him at a conference – the Impact Conference in Philadelphia and had a chance to be in a mastermind with him and man, the guy is a ball of fire and has some really great ideas to share with you guys today.

So how are you doing, Kellan?

Kellan Fluckiger: I'm just doing great. Really appreciate the chance to visit with your listeners, Brian.

Brian: Thanks, man and you're talking to us from Canada today from your own home studio. So you've got this video and audio studio in your basement and you've done a lot of things over the course of your lifetime as far as businesses go. Can you give us a little bit of your back story?

Kellan: Well, I've been an entrepreneur for decades. I've own a recording studio, I paint and I also own a martial arts studio. So those are my entrepreneurial ventures. I have had a 30-year executive career in commodities with electricity and electricity markets – things like testifying before congress, having a contract with the queen of England, I've been a C-level exec in both the US and Canada, so I've been all over the place and spoke on stage in a lot of venues in Europe and the US in that regard. I got done with that after 30 years in 2008 and decided, “What else do I want to do? What do I really do good at?” This way of describing it is I help people do things they don't believe they can do and just sort of an outgrowth of the kind of work that I did as an executive and consultant where I was called in often to do kind of impossible things. So I just extended that and I do business and transformational coaching to help people achieve results they only dream about.

Brian: So tell me about the kind of clients that you work with. Are we dealing with CEOs? Are we dealing with small business owners? What kind of people do you work with?

Kellan: I've actually dealt with both. So I've dealt with CEOs of small to mid-sized companies, I haven't gone after big corporate stuff like I did in my executive career just because I haven't. My real heart and soul, it is really tied up in helping individuals one at a time do cool stuff, achieve that thing they didn't think they could do – whether it's growing a business, or fixing some personal things in their life – whatever it is that felt impossible to them. I don't really see that in a big group setting as powerfully personally. So I like to work with individuals who own businesses, or who are trying to own businesses, trying to get them growing and help them make not only the business moves, but the personal transformational changes that are required, because we can't create greater success than what we have today by being the same person. So if we want to have bigger success, we have to actually be somebody else.

Time management is a fallacy. Time manages us. We all have the same 168 hours a week, 24 hours a day, 60 minutes per hour and 60 seconds per minute (that is also 1440 Minutes per day and 604,800 seconds per week – eating, sleeping and other stuff still has to happen). Task management is the best way to make the most of your day.As a solopreneur, I have to manage my time. If you are an entrepreneur or consultant, you know that time is money. You don’t always want to be in the business of trading hours for dollars, but in part you just can’t help doing that! In this episode, I will show you how I manage my tasks for maximum productivity. I call them MMA's (Money Making Activities), BAM's (Business Making Activities), and CMA's (Client Management Activities).

 

 

Daphne dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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I am an internet marketing consultant, trainer and coach. I am a music composer and provide original music for online video and audio. I build Wordpress websites and teach 15 strategies help small businesses of all kinds convert more strangers to customers by understanding what works in local online search and the power of online video and blogging.

Specialties:Wordpress, Royalty Free Music, Audio and Video software and training, Google Places, everything online marketing for Local Businesses.

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Podcast Transcription

Brian Basilico: Hey, everybody. I'm super excited to have a great guest today and he is a comrade, and a musician, and we got to jam together down at NAMS, the guy is just fabulous, his name is Mike Stewart and he has got some great stuff to teach you guys today. How are you doing, Mike?

Mike Stewart: I'm doing the best. The best I've done in weeks, so I'm great.

Brian: I love that.

Let's learn a little bit about Mike. I know that the one thing that we have in common is we both own a recording studios and you're working with great musicians, I've worked with some great celebrities, sports people and all that kind of stuff. But I'd really like my audience to know kind of where you got started and how did you get into internet marketing and what you're doing today.