The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Michael dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Michael is a life coach and business consultant who initially launched his home-based practice to have the flexibility to care for his elderly mother and keep her out of a nursing home. Michael is known as the Caregiving Without Regret Expert and has helped to revitalize the careers of hundreds of family and professional caregivers with practical, soul-saving coping strategies.

Michael has sold thousands of books, facilitated over 100 successful webinars, been a guest on dozens of radio shows around the globe, and had tips seen in dozens of media sites such as the Boston Business Journal, Yahoo! Finance, and the Wall Street Journal online.

Given his quick level of success, Michael is a sought-after marketing strategist who has a passion to help fellow authors, coaches, and consultants enhance their visibility so they can get their much-needed products and services out in a bigger way to better the world. Michael co-authored the Amazon #1 Best-Selling Book, Hangouts Marketing Mastery, with Jon Schumacher and is thrilled to serve as co-host of the Webinar Mastery Summit (the biggest online webinar event of the year).

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The use of audio and video in content marketing is exploding. We have talked about Blab and Periscope before, but there are new things coming at us in a rapid fire pace. Facebook added Live for people with IOS devices. There is a new audio platform called Anchor which is a platform to start audio conversations. Google Hangouts, Snapchat and podcasting are still all the rage. And most social media platforms off audio and video or integrate with the platforms mentioned above. How do you make the most of all these platforms and which ones should you choose to explore and play with?

In this episode, we will explore this and more.

D’vorah dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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D’vorah Lansky, M.Ed.,has been marketing online and mentoring leaders since 1994.She’s been working exclusively with authors since 2007 and specials in teaching online book marketing strategies. D’vorah is the author of several Amazon bestselling books including: Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. She is passionate about online marketing as well as helping authors to grow their business, their brand, and their book sales. Please help me welcome "book marketing wizard" D'vorah Lansky.

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Podcast Transcription

Brian Basilico: Hey, everybody. I'm super excited to have an awesome guest. Her name is Dvorah Lansky and she is a book marketing coach. She helps you market your books online.

Dvorah, how are you doing today?

Dvorah Lansky: I'm doing great, Brian. Thanks for having me.

Brian: Oh, it's a pleasure. I've had the opportunity to be on one of your programs and it's a pleasure having you here.

So what I like to start off with is I like people to know a little bit about you and how did you go from being a teacher to now a book marketing coach?

We all generate content in business. It could be as simple as an email or text and can be as complex as a complete training course. The development of the Bacon System is just that. It starts with the training modules, and then leads to videos, audios, slides (that are shared on SlideShare), blogs, and eventually a complete book and ebook. This content creation has been planned with a purpose to promote the group coaching program and to create tools that will supplementally support the programs with future marketing efforts.

In this podcast, we will discuss how to use a plan to create all your content with a purpose

Mitch dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

[button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button]

Mitch is the creator of The NEW Game, author of The NEW Game of Business, The NEW Game of IP (Intellectual Property) and the #1 bestseller, The NEW Game of Selling.

His training and educational programs have generated $3 billion of revenue for thousands of companies and hundreds of thousands of people.

Since 1978, Mitch has presented 3,500 seminars, workshops, webinars, teleconferences and clinics and has trained more than one million people on entrepreneurship, business, sales, marketing, life skills, playing and winning the new game of business.

He has shared the platform with Jack Canfield, Denis Waitley, Barbara Corcoran, Brian Tracy, Mark Victor Hansen, Mari Smith, Jay Abraham, John Assaraf, Michael Gerber, Les Brown, Dan Kennedy, and dozens of other experts.

Mitch recently was added to the Harvard University School of Public Health adjunct faculty where he presented his latest work, “Values: The Soul-Role-Goal of Business and Life!”

He pioneered “renting” your content and is a specialist at monetizing Intellectual Property.

Mitch’s proudest accomplishment is raising his son as a single, stay-at-home dad for 10 years.

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Podcast Transcription

Brian Basilico: Hey, everybody. I am super pumped. I've got an incredible author, speaker and coach. His name is Mitch Axelrod and Mitch focuses on sales and is going to help you better-understand why that's so important in your business.

Hey, Mitch, how are you doing today, man?

Mitch Axelrod: I'm great, Brian. Great to be with you, man.

Brian: Awesome. Well, I love to get people to know who you are. So how did you go from being – I call you a “jersey boy,” but really you're a baseball guy. You played professional baseball, semi-pro and now you're this billion-dollar sales coach. Can you tell us a little bit about that story and transition?

Let's face it... we all hate being sold. Yet we love buying things. When we are in control, we feel good about transactions. Well you have to put that shoe on the other person you may be selling your products and services to.

That is one of the things that holds us back from selling our own products and services. You have to shift the way that you think about sales. Sales are the lifeblood of any business, without them, you don't have a business.

In this episode we will explore how a little shift in mindset, can help you grow your business faster and more profitably.

If you want to learn more, Check out Mitxh Axelrod's Interview on The Art Of Selling!

Jena dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Jena Rodriguez, 6 & 7 Figure Brand Strategist is passionate about transforming businesses from so-so to WOW with brand clarity, strategy, branding, and profit enhancement expertise. She is founder of Brand With Jena, a company that elevates and transforms entrepreneurs’ businesses internationally, supporting them in getting their BRAVE ON and being their brand.

“Entrepreneurship is NOT the easy way, it is the BRAVE way!”

Jena shows entrepreneurs what it takes to discover their true Brand DNA, what it is, how to articulate and how to express it confidently. She helps them find clients they LOVE and make the money they TRULY desire by elevating their perceived value so they can charge what they’re worth. By doing so, she’s helped clients surpass the 6-figure mark with increases of 600% + in their business. How big is YOUR BRAVE?

[button link="Http://brandscore.brandwithjena.com" window="yes"]Free - Brand Assessment[/button]

Podcast Transcription

Brian Basilico: Hey, guys. I'm super excited to have a brand expert with us today. Her name is Jena Rodriguez from Brand With Jena. Obviously she's got her brand down, so how are you doing today, Jena?

Jena Rodriguez: I am fantastic. Hi, Brian and everyone listening.

Brian: It's a pleasure to have you on the show. What I usually like to start out with is just kind of a short back story so people know how did you go from where you originally started to becoming a brand expert.

How often should you update your brand? Well that depends on how much your business and customer base has changed. Most people think that a brand is just a logo, colors, and fonts, but it's so much more than that.

In this episode, I will talk through how my degree in electronics engineering, has helped me reverse engineer why your perfect customer is the place to start. Then look at where they hang out, what messages they are consuming, and how you can create similar messages. Then you can make your brand work for you and your business.

Ricky dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

[button link="http://baconpodcast.com/dollar-special/"]READ MORE >[/button]

Through blogging... this guy gets thousands of dollars in products to test, & review, and even gets cars to test out!

Ricky Shetty is the owner and operator of the family-friendly website DaddyBlogger.com where he writes about parenting from a father's perspective as well as the founder of FamilyTravelBloggers.com, a website created to inspire families to travel more with their kids. Ricky runs a series of successful events, workshops, and conferences in Vancouver, Canada about blogging, social media, and internet marketing. Starting on July 1, 2016 Ricky will be taking his family on a one year travel adventure through Central and South America.

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You are in business to make money right? So why not create content to share on the internet that can make you money as well? It starts with understanding the end game... do you want to create a book, and ebook, a course? Why not use the material you are creating to make more money from it?

In this episode we will explore to to turn your hard work into additional income.