The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Penny dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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My name is Penney Fox. I’m a Small Business Productivity Coach.

I own a social media consulting company that’s NOT your typical marketing agency. I’m the exception to the rule in everything I do from social media campaigns to planning a client’s marketing plans.

As a recovering corporate employee for a large un-named radio company, my marketing background comes from way too many years of working in radio. I’ve run the full gamut of radio positions from sales rep to promotions coordinator to even a small stint as a morning show personality.

I started my original company Fox Interactive in 1999 with the innovative ideas I learned from my radio days. And when I discovered social media marketing in 2009, I knew that I had found a home.

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Pinterest is not just for crafts, hobbies, foodies, and weddings... it's a great platform tool for all marketing. It's visually focused with over 100 million active users (over 50 million in the US). It starts with having a business account. From there you get analytics and more features not available with a personal profile account. The real power comes from how Pinterest links back to your website images and how it integrates with other social media properties. In this episode we will explore this and more.

 

Armand Morin is an Internet marketing industry expert who has built a multimillion-dollar international business. In 1996, he started with $1.83 in his pocket and no experience and has grown it into a multi-million dollar international business, which has done business in over 100 countries around the world.

Over the past 18 years, he has built his Internet Marketing empire to the point that he is one of the most well known Internet Marketers in the world today teaching everyone from newbies to the experts. He teaches exact techniques and strategies he uses in his business every day. His thousands of students have also produced millions of dollars in online revenue.

Armand Morin is one of the most referenced names in Internet marketing. A quick search on Yahoo, Google and MSN and you’ll see his name alone is on hundreds of thousands of websites. His name is mentioned in numerous books on Amazon.

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Armand dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Podcast Transcription

Brian Basilico: Hey, peeps! I am Uber-excited because I've got The Man, The Myth, The Legend, Armand Morin on today and he's going to be talking about how to use sales copy, and salesletters, and sales pages and this is going to be an awesome conversation.

Armand, how are you doing, man?

Armand Morin: I am doing awesome, Brian. I'm so glad to be here and I think we're going to have a lot of fun today.

Brian: I know we're going to have a lot of fun.

The thing I'd like to start off is I'd like to get people to know you because obviously, you are a man, a myth, and a legend, but there are certain people out there that are not in the internet marketing space that may not know you. So, I'd love to hear your back story and on your bio, it says that 1996 you started with $1.83 in your pocket and now you have this multi-million dollar industry that you created. What did you do before that and what was the transition going from that to where you're at right now?

I used to just write sales copy without much thought, but that was a bad wrong idea. I have since learn a bunch from coaches, masterminds, and focus groups. Sales copywriting is an art that has many components to it. It starts with agitating the desire or pain of the viewed. Do they have that pain are are they willing to learn more to take action to solve it? It has to list benefits (most people focus on the features). You have to show proof of concept and built trust with testimonials of successful users of this product, service, or system. and finally you have to show the value that you are providing. In this episode, we will explore that and so much more.

Ronnie dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Over the past 14 years, Ronnie Nijmeh has  mentored and advised over 40,000 health and wellness professionals... including life coaches, therapists, authors, speakers, entrepreneurs, and business owners through videos, online workshops, and books.

He is a content marketing consultant for coaches, authors, speakers, and entrepreneurs who are looking to make more while working less.

Ronnie has mentored and coached thousands of life coaches, authors, speakers, and entrepreneurs in the areas of product creation, publishing, content marketing, and more.

He's also appeared on national television, radio, and print and is an Amazon #1 Best-Selling Author of Stress Busters – with over 53,000 copies downloaded worldwide.

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Podcast Transcription

Brian Basilico: Hey, everybody. I am super excited, I've got a great guest today. His name is Ronnie Nijmeh and he works with PLR.me. So we're going to be talking about what PLR is. PLR, just so you guys know is Private Label Rights content and it's really content written for you that you can use in your business to get out there. Well, you don't have to do all the original thinking of things like that, and we're going to dig deep into that. So Ronnie, how are you doing today, man?

Ronnie Nijmeh: Good, good. Great to be here.

Brian: Awesome.

Hey, one of the first things I like to do is to introduce people to you because they don't know you. So why don't you tell us a little bit about your back story? How did you go from being banking or something like that to running your own PLR business?

Ronnie: Not quite but I worked in a coop place while I was in university for a big bank. In Canada we have a few big, big banks and you really see how big and disastrous it can be. Within the first week I realized that all I was going to be doing was attending meetings and taking notes. It was not what I had in mind for the rest of my life, that I'm just going to be meeting hell all the time. So I asked my manager, I said, “Is this all I'm going to be doing?” He said, “Yes.” He was very transparent to me. I said, “Oh, okay.” And from that point on, I realized that that's not what I I want to do and I'm a very fast efficient kind of worker so I got my stuff done at work and I was working on my own business while working for the bank. Now don't tell the bank that, but that's what I had to do because it was just not me.

I'm an entrepreneur at heart. From there I transitioned into creating a massive self-growth and self-help site that was getting tens of thousands of visitors per month and doing coaching, I wrote books on coaching, on stress and it was featured on national television here in Canada talking about stress and how to manage stress. I was loving this, but I realized there was a little niche that was more for me and that was helping health and wellness people because I was getting burnt out being a stress coach and hearing about people's problems. That's just not me. I was a marketer and business person at heart and that's when I transitioned to helping health and wellness people producing content, and books, and resources to help them help more people.

Brian: Very cool. So let's dig in because one of the things that I don't think, a lot of my audience is familiar with PLR, which is Private Label Rights. Is that correct?

I get it... we are not all writers or content creators. But what can you do when you don't have the skill, the calling or the time? PLR (or Private Label Rights) content is an option. Think of it as stock art for content. The issue is you have to find the right PLR for your audience. It's not about creating more internet noise, but generating content that engages YOUR audience. In this episode, we will discover how you can use other peoples content (which you have to license and pay for) as your own. You have to modify and add your voice, but it's worth the cost and the effort if it drives new business to your website and creates new profitable business!

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Sandra dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Sandra Beckwith is a book marketing coach, author, and writer. She’s written three traditionally published books and has self-published a niche book for authors. She’s also a national award-winning former publicist who now uses what she has learned throughout her career to teach authors how to save thousands of dollars in marketing service fees by doing their own book publicity, promotion, and marketing.

Sandra practices what she preaches. In addition to placing clients on the front page of the Wall Street Journal and in other high-profile publications, she has gotten herself booked as a guest on a wide range of nationally syndicated TV talk shows, including The Montel Williams Show and Crook and Chase on the Nashville Network. She has been interviewed by hundreds of radio stations in the U.S. and Canada and has been featured in countless newspapers and magazines around the world.

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Build Book Buzz

You know that you need to promote your nonfiction book, but do you know where to begin – and how? Book promotion expert Sandra Beckwith teaches you what you need to know now!

If you need to learn how to promote your nonfiction book but prefer to study at your own pace, then the affordable new “Book Marketing 101 for Nonfiction: How to Build Book Buzz Basic E-course” is for you.

This new option based on the popular “Book Marketing 101: How to Build Book Buzz Premium E-course” is for authors who don’t need the instructor guidance and feedback that Premium E-course authors opt for. There’s no required timeframe for learning, so you set your own timetable.

If you have trouble finding the time to learn on someone else’s schedule, this online course is for you! There are no time constraints, schedules, or deadlines. Learn when you can, when it’s convenient for you. (We’ve also got a Basic E-course for fiction, too!)

Podcast Transcription

Brian Basilico: Hey, everybody, it's Brian and I am so excited to have our guest today, Sandra Beckwith and she is a book marketing coach and trust me, I wrote a book, I marketed it, it's tough. So Sandra is going to give us some ideas on how when you write a book – and hopefully you're working on one – that you can have some great ideas on how to get it out into the marketplace and get people to pay attention.

So Sandra, how are you doing today?

Sandra Beckwith: I'm fine, Brian. How are you?

Brian: I'm outstanding as usual.

So one of the questions I always like to start off with is how did you go from where you were and where were you as a publicist, to being a book marketing coach now?

Sandra: Great question and I will try not to give you my life story.

Brian: Thanks.

 

I know that not everyone has a book to sell, but we all have a book within us. The average person who creates a self published book sells between 10 to 250 books. In order to generate sales, you have to generate a buzz first. That means long before you book goes on sale, you have to create a plan on how to market it. Whether you are doing traditional publishing or self publishing, the onus is on you to promote your wares. Even if you don't have a book or are even planning to write one, these principles can still help you get the word out about your products or services!

Daphne dropped additional nuggets of sales and marketing goodness in the EXTENDED Interview. Be sure to click here to access all of our great extended interviews, transcripts and more within our Insider's Club.

You can try it for the entire month for only $1.00!

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Daphne Bousquet works with speakers, coaches, and service professionals, who want to increase their client base, boost their visibility and add as much as 6 figures to their bottom line with their own workshops and seminars.

A 20+-year event industry veteran and 3x Olympian, she is the creator of the Butts in the Seats System and the Event C.A.S.H. Formula. Today she turns all her event experiences into profitable strategies for entrepreneurs who want to grow their business with their own events.

DOWNLOAD THIS FREE REPORT

"The 3 Simple Secrets To Making 10K In A Day With Small Workshops"

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You have often heard that "Networking Beats Not Working", and that is so true more than ever! I had a chance to visit a live TEDx conference and it was amazing. Live events help you to learn from not only the speakers, but from the attendees also. Networking is a tool in my arsenal that helps grow business. By getting out from behind my computer, I create relationships that lead to Know, Like and Trust. In this episode, I discuss how one event can potentially change your business and your life.