In this conversation, Cam shares his journey from working in nurseries to running his own landscaping business, Abcam. He discusses the importance of horticultural knowledge, effective employee management, and the tools and technology that support his operations. Cam emphasizes the need for both business and horticultural skills to succeed in the landscaping industry, and he highlights the value of building strong client relationships. The discussion also touches on pricing strategies, the role of automation, and the importance of adapting to changing circumstances in business.