It is a pleasure to welcome back the author of "Banks and Fintech on Platform Economies: Contextual and Conscious Banking " Paolo Sironi, welcome to the show Evolving bank business models on outcome economies, resolving the tension between information and communication, which requires overcoming the fears of abandoning the shore of established operational models, and all the products and services rendered. In the dark of the new digital, financial and economic normal, only a crisp and clear vision can guide all stakeholders in the transformation effort. Furthermore, the regulators need to be aligned on the new digital strategies that will ferry the whole industry to more sustainable shores. What is needed is a business map and a compass to guide the navigation. The map is the Banking Reinvention Quadrant (BRQ), and the compass pointing to the North Star of higher business value is the theory of Financial Market Transparency (FMT)