Ruchir Sehra is an entrepreneur, cardio physiologist, MBA and a curious and caring human being. Our interview with Ruchir was set in the discussion of Resonea, Inc’s new product, Drowzle. This phone-based app analyzes sleep patterns in the comfort of their own homes, without electrodes and invasive cameras – just a microphone.

We found this behavioral approach very interesting and our conversation reflected it. We discussed the behavioral effects of current sleep technology and how making a cpap machine look more like a Darth Vader mask might increase usage because it had some style!

Sadly, sleep apnea is a hub disease for a variety of conditions including obesity and erectile dysfunction and the behavioral implications include poor job performance, absenteeism, ineffective decision making and hazardous driving, among others. Ruchir is focused on helping people with sleep apnea whether they know it or not.  It’s difficult to be an engaged employee if you’re tired all day.

Our discussion with Ruchir offers enlightening ideas on how to solve behavioral challenges with a good night’s sleep or some time on the didgeridoo.