Google Analytics is getting a HUGE facelift to GA4 on July 1st and today, we’re breaking down everything you need to know so you’re prepared for all of the changes. I promise it’ll be well worth the effort.

Caroline Griffin is a marketer on a mission and truly my partner in crime when it comes to digital marketing. You’ll hear what you need to do right now, how this new shift to GA4 can tell you even more about your donors, and why it’s essential to take action on this now. This is going to be a super tactical episode and very noteworthy!

If you’re interested in hiring Caroline to configure GA4 for your organization, click here to fill out her inquiry form.

In This Episode:

• The massive changes coming to Google Analytics on July 1st, and how this pivot means we can better model data and track people’s actions as they move through our website
• How to get GA4 set up properly, beginning with the first step of adding a snippet of code to your website using Google Tag Manager
• What nonprofits can expect to invest in getting their GA4 properly set up by an expert (plus, DIY options including a free certification program)
• How GA4 can help you connect the dots to see where people are dropping off in your supporter journey and which pages they spend time on before making a gift

Resources & Links

Learn more about Caroline on her website, Marketer on a Mission or find her on LinkedIn. If you’re interested in Caroline’s GA4 configuration services, fill out her inquiry form.

What inspires website visitors to invest in your mission? Are you providing donors with a desirable online journey that keeps them coming back? Join my virtual session at the DonorPerfect Community Conference. I’ll see you on June 6th and 7th!

Applications for my Monthly Giving Mastermind program are now open. If you have been wanting to start a monthly giving program but haven’t had the time or the team to make it happen, this is for you. We start in July, so apply now!

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!