The Big Idea

If your revenue stream depends heavily on reaching your customers via email, then today’s The Big Idea podcast is just for you, as Grant Perry speaks with Brian York and Natalie Eagling about email deliverability.

In this week’s The Big Idea podcast, Brian York speaks with Brian Swift about his “four day marathon of awesomeness” at Funnel Hacking Live 2018.

Apart from being blown away by powerful speakers like Tony Robbins, Brian Swift also brought home a few very insightful takeaways. One topic that was of particular interest to him was how to leverage webinars to improve your conversion funnel.

If you want to know more about the insider strategies that could get more people to show up to your webinar and actually BUY, then tune into today’s The Big Idea podcast.

In this week’s The Big Idea podcast, Brian York and Grant Perry speak with SEO specialist Colm O’Sullivan, who has just returned from the Search Marketing Expo (SMX), in San Jose California.

Colm plays a pivotal role in helping many of The Agora Companies lay down the foundation for a structured and effective SEO strategy, and to ensure higher search rankings for a wider organic reach.

In today’s edition of The Big Idea, Colm highlights his top takeaways from SMX and speaks in particular about the importance of Structured Data, or Schema Mark-Up, and how it dramatically impacts SEO.

Google, Bing, and Yahoo use Structured Data to understand the content of a page better. In a world where we are moving fast towards Voice Search, Schema Mark-Up is super-important. Without it, search engines probably won’t ever pick your site for any voice search query.

Later this week, Colm will also do a deep-dive into Structured Data in an article he wrote. So, keep an eye out for when it drops in your inbox in a day or two. In the meantime, tune into today’s The Big Idea podcast to find out how to incorporate Structured Data as part of your SEO strategy.

In this week's The Big Idea podcast, Grant Perry and Brian York speak with Kevin Rogers, author of the Amazon best-selling book The 60-Second Sales Hook. After working as a copywriter for over a decade, Kevin discovered that great copywriters have trouble finding great clients and that business owners, who desperately need better copy, struggle to connect with great copywriters. Kevin solved this problem by creating CopyChief.com - a place where business owners and copywriters can get expert feedback on their copy, exclusive marketing and freelancer training, and opportunities to connect with true professionals. Today's episode focuses on the importance of copywriting and how good copy is the magic bullet to effective and successful marketing, and Kevin generously shares his insights and wisdom on how marketers can up their copy game. If you want to take your writing craft to the next level and improve your copy skills, tune into today's The Big Idea podcast.

In this week's The Big Idea podcast, Brian York and Tye Binuyo discuss the problem of low-quality keyword scores and high cost per acquisitions when it comes to running a campaign on Google's Search network.

Low-quality keyword scores can quickly ruin a campaign on the Search network, and before you know it, you are dealing with higher cost-per-clicks and escalating lead acquisition costs... which is the last thing you want.

Fortunately, there are a few quick and easy steps you can follow that will help increase your keyword scores and ultimately lower your cost-per-clicks and lead acquisition costs. To find out more tune into today's The Big Idea podcast.

(Note: To get more detailed tips on how to successfully optimize your Adwords campaigns, check out the Show Notes below.)

In this week's The Big Idea Podcast Brian York, Grant Perry, and Christina Clapp discuss why Bing is such an undervalued PPC platform and why it shouldn't be overlooked when it comes to diversifying your marketing campaigns.

Many marketers give a slight groan whenever Bing is mentioned as a potential Ad Platform. However, the recent crypto slap down on Facebook and the "misleading content" ban on Google Adwords once again highlighted the need for diversifying your marketing campaigns.

If there is one thing all marketers have learned by now, it is that if all your marketing eggs are in one basket, you run a very high risk of getting shut down... and then you end up with no channels working.

The bottom line: Diversification is key across the board and Bing - with its growing market share - could hold the answer to potentially yielding double the leads for your business with the click of a button.

In this week's The Big Idea Podcast, Brian York and Grant Perry speak with Customer Retention Specialist, Robert Skrob. Robert specializes in subscription retention, living and breathing the customer relationship.

When it comes to a subscription-based business, like most of the Agora businesses, a lot of energy and creativity goes into acquiring new leads. However, if a similar focus is not given to maximize customer value after the sale - customers renewing year on year - then all of that frontline hard work amounts to absolutely nothing.

So, how do you avoid being on the chopping block of canceled subscriptions and purchase refunds? How do you get that first sale to stick and generate more sales on the back of it? How do you increase your customer value, which will enable you to spend more and give you the edge over your competitors?

It all comes down to becoming a master in the art of "dating your customers." And if there is one man who can show you how to turn customer "one night stands" into solid "relationships," it's Robert Skrob.

In this week's The Big Idea Podcast, Grant Perry will discuss a topic that has been on everybody's mind the past few weeks: changes to the Facebook News Feed Algorithm.

By now, you've probably already had a few conversations about Facebook's recent announcement about changes they're making to their News Feed.

Moving forward, Facebook will favor user content or content that users actively engage with - like posts from friends and family.

This effectively means that publishers' content (advertising and advertorials) won't be given priority in users' News Feeds.

Welcome to our very first The Big Idea Podcast, with digital marketing experts Brian York, Grant Perry and Natalie Eagling.


The Big Idea Podcast will focus on proven results and experiences gained from years of trial and error in direct marketing within The Agora Companies. The focal point of The Big Idea Podcast will always be direct response marketing — bringing you big ideas that will help improve results for your business and accelerate your marketing career.


Today’s podcast will focus on one of the biggest challenges for business owners and marketing directors: finding the right marketing talent.


Equally, there is also a challenge for marketers in finding the right company to work with and convincing them you are the best person for the job.


For business owners and marketing managers, we’ll tell you how to side-step the broken requirement system by sharing a new and innovative way to find the right marketing talent, fit for your business.