The Big Story

The expiration date for third-party cookies has been extended for another year. We talk through what the delay will mean for ad tech. Plus, an entire corner of the LUMAscape now exists within the Tremor-Amobee deal, the ultimate example in ad tech consolidation.

Abstract: Netflix shocked the ad tech world with its selection of Microsoft to run its AVOD business. But the deal actually makes sense, and it’s helped calm nerves on Wall Street to boot. Plus: Why the IAB Tech Lab’s seller-defined audiences is slow to take off.

Google is signaling it may spin off its ad tech business. A DSP and SSP change would create new winners and losers and potentially open up access to walled-off inventory, says our guest, Ari Paparo, founder of Marketecture. Plus: How Google Analytics' coming change will affect publishers.

The team dissects Google's recent move to autodelete location history at "sensitive locations," including abortion clinics, domestic violence shelters and addiction treatment facilities. Plus: The latest on contextual tech, brand safety and why advertisers are still skittish about funding news.

Google has tried – and so far mostly failed – to get its customers on board with major new migrations for its online advertising platform. But Google means business this time, with the migration to the new GA4 analytics solution. You’ve got one year. Also: Tech layoffs are on the rise.

In our 200th episode, we provide updates on the topics from our first and hundredth episodes (agency data platforms and Apple’s privacy policies). Plus, we look into algorithms that police algorithms for bias.

Google may open up YouTube to outside programmatic demand as a bargaining chip to EU regulators. And a looming recession won’t deflate digital advertising – although don’t expect pandemic-level growth.

After Apple’s WWDC, the company’s next step will be to clamp down on fingerprinting … the question is, when? Plus, industry orgs struggle to build a path forward with new signals.

The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Okay. Now that we’ve cleared up, tune in for frontline reporting from the upfronts (TV and podcast varieties).