The Big Story

We evaluate the new crop of attribution and analytics companies rising from the ashes of multitouch attribution. Plus, is Marriott's entrance into the ads business a sign that we’ve reached peak media network – or is it just the beginning?

A rundown on the state of TikTok’s ad platform, including its attribution woes. (But you’d be crazy not to advertise there.) And location-data-related privacy issues that will crop up should Roe v. Wade be overturned.

The bad news: The internet as a whole has a larger carbon footprint than the entire airline industry (!!), and programmatic advertising is a contributor. The good news: “The extent to which people are aware of that and open to a conversion is changing at a phenomenally fast rate,” says Amy Williams, CEO and founder of sustainable advertising startup Good-Loop.

It’s NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem dresses up and pretends to have the glitz and glamour of the age-old TV upfronts. But across the Atlantic, the industry is hard at work on real problems as advertising becomes a means a means of “psychological warfare.”

Twitter’s ad prospects just got even more dicey with news that Elon Musk will buy the platform. Plus, quantifying ad tech’s carbon footprint.

As data-driven advertising undergoes an unwanted rebrand by privacy advocates to “surveillance advertising,” we take the pulse of privacy professionals and talk about how they talked about ad tech at a recent privacy conference in Washington, DC. Plus: The rise of in-game advertising and what it needs to do in order to level up.

WarnerMedia and Discovery concentrate power in the CTV space, even as CNN+ makes a slow start. Plus: understanding the tech pipes powering retail media businesses.

The Privacy Sandbox proposals are moving forward in an organization whose governance is in the air and leadership is disengaged. We unpack what’s going on at the W3C with working group member and IAB Tech Lab advisor Alex Cone. He also weighs in on what went wrong with FloC.

Retail media is reaching the C-suite, with advertising (and first-party data projects) coming up in retailer earnings. Then, we talk about the $16 billion deal to buy Nielsen.

We analyze the WTF moments from BuzzFeed’s first earnings report – including the negative effect of Facebook’s audience declines. Plus: We dive into Google Ad Manager’s acronym soup and share an audio TL;DR on Google’s publisher-focused signals, including PPIDs and ESPs.