The Big Story

Mike Baker, former CEO of dataxu (which sold to Roku in 2019) drops by to talk with the team about the transformation of TV in 2021. We'll discuss why CTV ad dollars haven't matched the surge in viewership yet, the challenges around transparency and managing the UX, and how ad buyers should deal with the fragmented landscape.

We'll also zoom out and look at the bigger picture - like the challenges traditional broadcasters face as they reorg around streaming, and what other ad tech companies might be good buys for TV companies.

The tech world’s decision to no longer host Trump underscores its singular role determining what messages are heard and amplified, and the fact that so many smaller tech companies quickly emulated the decisions of Google, Apple and Facebook epitomize the influence the major tech platforms hold across the entire industry.

The decision to strip Trump of his digital presence might be overdue, but it will likely have reverberations for years to come.

In this episode, recorded before the insurrection at the US Capitol, the AdExchanger looks at where the ad industry ended up in 2020, and where it needs to go in 2021.

This week, we'll discuss how ten state Attorneys General saw Google kissing Facebook under the mistletoe for the past couple of years. We'll also unwrap a few more presents the AGs had for Google in its lawsuit filed last week.  

In this episode, the team talks about the lawsuits against Facebook, revealed last week, and against which was uncorked Thursday. This podcast was recorded before 10 state AGs revealed their full lawsuit against Google, but we'll touch on what we knew at the time.

Primarily, we'll dive deep into Facebook's legal problems. And we'll also touch on its ongoing conflict with Apple.

Whoa, Nielsen is gonna relaunch its currency by 2024, so it'll be able to measure across streaming, linear and online. That's a heady initiative and there's a lot of work ahead. In this episode, Scott Brown, GM of audience measurement at Nielsen, drops by to talk about what Nielsen is trying to do, and what it needs in order to get there.

This week, GroupM's global president of business intelligence Brian Wieser swings by to talk about the media unit's ad spend forecast for the United States. 

No V-shaped recovery, unfortunately, but no L-shaped recovery either. Instead, we split the difference and got a K-shaped curve, where some industries are coming back strong and others, like travel and tourism, are going to be down for a while yet. 

We'll also talk about the impact the pandemic has had on the triopoly, the publisher community at large, and the future of TV.

It was a cold first half of the year, but strategic M&A is starting to pick back up. See: Experian’s acquisition of Tapad from Telenor and Near’s purchase of fellow location data company Teemo. But what about potential privacy concerns? Also in this episode: The trend toward corporate social responsibility in the supply chain.

Joe Biden won, but voting in America has forever changed, from dealing with disinformation to grassroots campaigning going virtual. In this episode, we welcome guest Mike Schneider, a partner at Bully Pulpit Interactive (the Biden agency that helped with the mobilization effort) to walk us through Biden's victory, and how advertising during this election differed from all others. 

Also, we'll talk about the latest Facebook mishap, this one around a conversion lift metric gone awry - but only for a short while in August. Another part of the problem was that Facebook didn't let its advertiser clients know until November.

Big news in measurement this week, with Spotify buying Megaphone and Nielsen adding set-top box and smart TV data to its currency for the first time ever. What does Spotify get in adding Megaphone to its growing frankenstack? And what does Nielsen adding these new data sources mean for the future of measuring addressable TV? Tune in to find out!