The Big Story

In this episode, U of Digital founder Shiv Gupta talks about the questions you can ask to cut through ad tech's BS.

We also get into the weeds on how Facebook is planning to deal with Apple’s IDFA restrictions coming up in iOS 14. In summation: Facebook’s own apps will no longer collect IDFA for iOS 14 devices, and Facebook won’t request the identifier from apps in Audience Network, either.

In the past, privacy by design was a nice-to-have. Soon, it'll be a necessity, not just because of legislation but also due to policies coming from the major tech giants. But here's the question advertisers, publishers, agencies and ad tech vendors are grappling with: How to invest in solutions for the future when the rules are constantly changing in the present?

Is LiveRamp pandemic proof? How'd The Trade Desk do this quarter? And what's the latest from the W3C and the future of identity? Finally, Apple does what Apple does and reroutes traffic to its news app.

The team takes on TikTok, Google's first-ever revenue decline, Facebook headwinds and the growth of programmatic in-housing.

We listened to earnings so you didn't have to. Get updated really quickly on what's going on an McDonald's, Coca-Cola, the beleaguered airlines, the agency holdcos and Criteo. 

Also, we welcome Gartner's VP of research Andrew Frank to chat about why CMPs are overselling their capabilities and what, realistically, they can actually do.

It's the Battle of the Digital Giants! Will Apple's restriction of IDFA mean the end of Facebook Audience Network? We'll examine how Apple's decision will impact the social media goliath. Also, we'll tell you the story of how one publisher ended up on a "shadow blocklist." When Google stopped buying, how did this small publisher claw its way back?

As the coronavirus spikes across America, we'll look into how three very different brands - Bayer, Pandora Jewelry and Lindblad Expeditions - are preparing. Also, Advertiser Perceptions released its latest DSP report and the research firm's CSO Kevin Mannion drops by for an in-depth discussion about the DSP market. We'll check in on Google, Amazon, The Trade Desk, MediaMath and Verizon Media.

Ad tech is "panicked" about the progress the W3C has made finding a replacement for third party cookies. Tune in this week to find out what the issues are, and why marketers and publishers absolutely need to be more involved. Also, we'll look at Amazon's CTV inventory through Fire TV, and how it differentiates from competitors like Roku, Hulu and YouTube. 

Google unveiled its take fees for three of its solutions. We'll dive into what they are and why it's significant that Google is releasing this information now. Also, we'll delve into the Great Facebook Advertiser Boycott of July 2020. 

Is Apple IDFA actually going away? For now, no - but we'll break down what Apple announced it would do with the identifier at WWDC 2020, and speculate on what it plans to do. Also, AdExchanger's new research report breaks down what sort of tech and data investments agencies and brands plan to make due to the pandemic. We'll preview the findings.