The Big Story

Google released its sellers.json file - but it's only 5% complete. What's missing, and why? Also, we'll look at Adobe's plan to get rid of managed services in its Advertising Cloud, and the merging of Disney and Hulu ad tech teams. Finally, we'll dig into the newest ad spend forecasts from Magna and GroupM.

The country is reopening.

Hurrah? 

In this episode, we'll look at how advertisers should think about turning on their ad spend as different parts of the country reopen at different rates, and as COVID-19 cases spike in some states.

Also, we'll look at the Trump Campaign's defensive media strategy as the general election nears. Discouraging people from voting plays a big role.

In the wake of the nationwide protests, sparked by the murder of George Floyd at the hands of Minneapolis police, we'll look at the role digital media has played in shaping the country as it is today. Later in the episode, we'll break down what the DoJ is asking as it builds its antitrust case against Google.

Forrester released its second evaluation of major media agencies. This week, principal analyst Jay Pattisall drops in to break down the findings. Also in this episode: How should marketers think about the nuances of the video game audience?

With AppLovin buying MachineZone, is it on its way to amassing a Google-like empire in the mobile apps world? Also, we'll look at other walled garden acquisitions, like Twitter buying CrossInstall and Facebook buying GIPHY. Speaking of the book of faces, we'll tell you how its new ecom endeavor is different from what it's tried in the past, and we'll discuss what Walmart's and Target's earnings portend about the future of retail.

AdExchanger welcomes three special guests – Goodway Group president Jay Friedman, PricewaterhouseCoopers partner Sam Tomlinson and ISBA director of media Stephen Chester – to dig deep into ISBA's recent report on supply chain transparency. What exactly is in that "unknown delta" anyway?

Xandr, recently folded into WarnerMedia, entered the world in 2018 with grand aspirations. But the complexities of the TV market and external pressure on AT&T's business have made its goals more modest. Also, we'll look at how BOPIS - buy online, pick up in-store - has become the new hotness during the pandemic.

In this episode, the team looks at Google's Q1, and what's likely to come in Q2. And speaking of Google, what's up with its new policy having advertisers prove their identity and location? Also, we'll look at how political campaigning has changed, and how specifically the upfronts will be transformed following a year without them.

Facing a surge in bids and the costs needed to process them, The Trade Desk has asked exchanges to stop sending duplicate requests. This week, the team looks at how this development might impact publishers, ad buyers and exchanges. Also, we'll examine the state of publisher CPMs.

The gang welcomes special guest Martin Kihn, SVP of marketing strategy at Salesforce Marketing Cloud, who dives into how you can stay resilient during this tough time. Also, we'll look at how the pandemic has accelerated the agency holding companies' transformations.