The Big Story

Everything is canceled, from live sports to affiliate networks that link to Amazon. In this episode, we look at what Amazon is doing and why. Then, since we can't watch sports, we talk about it - at least, the advertising commitments that have gone into it. What happens to all that money now?

Google's Ads Data Hub is beta testing some new audience activation features. We'll get into what those features are, the extent to which they're available and how it all works. Also, the economic fallout from the pandemic is hitting digital advertising hard. We'll give you an overview of what companies are doing to survive.

Apple's Safari browser will quash all workarounds. In light of the pandemic, a W3C business group will ask Google to extend Chrome's two-year timeline for third-party cookie deprecation. We also look at some early ad spend projections, and how the growing OOH industry hit a COVID-19 wall.

Checking in from our respective quarantines, the AdExchanger team looks at how the pandemic has put digital media in flux, which changing consumer patterns caused by our new normal might be permanent, and examines some data privacy concessions that GDPR makes to accommodate an outbreak.

Oh God, the Coronavirus is still here. This week, the team looks at how ‘social distancing’ affects an industry built around personal relationships and networking. Plus, we look at why publishers are seeing an uptick in vendor outreach, and we examine whether LiveRamp will survive the cookie apocalypse.

The impact of COVID-19 is felt around the world, including the advertising/marketing industry. Plus, we look at how SSPs and holding companies are sidling closer together. 

Differential privacy is a geeky technique designed to protect large consumer data sets. This week on The Big Story, we talk about what it means for advertising’s future. Also, we examine how the local TV market, stricken with declining ratings and fragmented consumption patterns, is embracing automation.

Michael Bloomberg's money has carried him far, though it couldn't buy a great debate. We'll look at what his money has wrought. Also, what's up with retailers like Walmart and Kroger, and consumer tech companies like Roku and Vizio, betting big on selling media?

The IAB has a proposal to rearchitect how identity is handled online. But will it fly? Also, what will happen when (probably not if) mobile IDs go out the window as well? We'll also give you the latest on the CCPA.

YouTube reveals its revenues, Disney Plus snatches up subscribers, and Walmart Media Group hosts a bakeoff. Also, what's the maato with Smaato?