The Big Story

The Big Story is LIVE at AdExchanger's Industry Preview, with special guests CafeMedia cofounder and EVP Paul Bannister and a recurring appearance from Beeswax cofounder and CEO Ari Paparo. What will the future hold, when Chrome stops supporting cookies?

Can NBCU's Peacock fly? The team looks at the streaming service's ad strategy and the economics of streaming. And, following a disappointing earnings call, CEO Reed Hastings outlined why Netflix would never show ads.

Chrome's going to end third-party cookies within two years. We have a lot to talk about. Special guest, Beeswax CEO Ari Paparo, helps us sort through the mess.

This week, we talk about the vibe at CES 2020 - and debate Amazon vs. Walmart. At least, in terms of advertising ambitions.

A new decade dawns! This week, we look back at the biggest events of the last ten years, and some of its most influential personalities - whose impact will be felt in the years ahead.

This week, we take a look at Google's upcoming cookie policy change, why marketers are disappointed in their DMPs and the likely reason dataxu got axed from Amazon's Fire TV program.

Has the TV bubble burst? Why is Vizio now selling media? And while there's no advertising on Netflix, how can brands work with it?

Amazon is widely regarded as the third leg of the triopoly. But can it ever catch up to Google and Facebook?

Before you carve the turkey, you need to give thanks. And this week on The Big Story, the ad tech community raises a glass to all it has to be thankful for.

Google has Open Bidding, Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both. What do buyers, exchanges and publishers need to know about the three most dominant auction solutions?