The Big Story

The cookie countdown has everyone confused. How will it actually affect the ad industry? No one can agree, and everyone has an agenda. Also, we look at TikTok's late mover advantage.

Former Nielsen exec Megan Clarken has a big task ahead of her as Criteo CEO. What is she facing? Also Viant, having bought itself back from Meredith, is now an indie DSP. But isn't it dangerous to go alone? Take this episode of The Big Story to learn more.

Can marketers work directly with exchanges? Can anyone leave Google? And the latest on Facebook's political ads problem.

The TV ad tech consolidation is revving up, with Roku buying Dataxu and AT&T's Xandr buying Clypd. What will these two technologies add to their respective owner's ad ambitions?

Everything is on the cusp of transformation: privacy, legislation, media transactions, the holdcos, TV. Here's what you need to know.

Google has changed its policies in recent years around what data gets passed back to marketers, and under what circumstances. We'll break all that down. Also, P&G's Marc Pritchard wants a way for signals to cross all the walled gardens, to enable crucial marketing activities like frequency capping. Can he succeed?

This week, the team delves into Elizabeth Warren's rhetoric to break up Facebook. We also look at her unusual political campaign strategy. And finally, agencies are learning that the union between data and creativity needs a lot of marriage counseling. 

Oracle restructures Oracle Data Cloud, laying off between 10%-15% of staffers. Google restructures its ad business units, and DoubleClick vets are no longer in charge of the display business. What's going on, and what do these two transformations have in common?

The CCPA is coming. This week: the weird nuances that still need to be worked out, why industry lobbyists were so unsuccessful at making any substantial alterations and a list of things you need to think about before the law comes into effect.

After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Project, Cardlytics and Telaria are, for now, surging. What's going on?